Bob Bodman Email & Phone Number

Greater San Diego Area

Founder: Club Resources -- Strategic Planning and Membership Marketing Professionals since 1991

Carlsbad, CA, USA

Moderator/Facilitator/ Strategic Planning and Membership Sales Consultant: Strategic Membership Marketing, New Membership Director Training Course, Club Strategic Planning, Using ACT! in Membership Marketing, Developing a New Member Orientation, Positioning Your Club, The Membership Sales Cycle, Developing Member Referrals, The Role of Membership Director.

Carlsbad, CA

Founded and developed StandPoint SOE - A new, branded service by Club Resources. SOE stands for Standards of Excellence. An online, management productivity and collaboration tool for developing and maintaining high quality standards in private clubs. A new cloud-based, subscriber-based program that provides a highly detailed and customizable template of.

Rancho Mirage, CA

After helping the club develop its Strategic Plan (for the 3rd time), the club requested that I cover for the Membership Director, who is on maternity leave (Approximately five months). Club Resources continues its regular Strategic Planning, Facilities Master Planning, Member Surveys, and Membership Marketing consulting.

Danville, California

Beginning as the club's Strategic Planning Consultant, Bob was engaged to oversee Membership Marketing and Growth during a 3-Phase Facilities Master Plan and following the 2017 Strategic Planning process. Over the three year engagement, Bob developed membership marketing campaigns that resulted in 300 new memberships and more than $6 million in new member.

Oakland, CA

As Membership Marketing Consultant and Interim Membership Director, oversaw all membership marketing and sales, while also assisting the club in implementing a 3-phase Facilities Plan that our firm developed in 2016 through a strategic planning process. Transacted over 200 new memberships in a two-year period, while also developing a complete membership.

East Bay -San Francisco

Strategic Planning Consultant - Strategic Plan Study, Facilitate Board Retreat, Develop Strategic Plan, implement Standards of Excellence (SOE) Program

La Habra Heights, CA

As Membership Marketing Consultant, responsible for all membership marketing and sales. Developing new membership programs and admissions processes and enhanced marketing approaches in conjunction with this 95 year old, "classic course," member-owned, private club in the eastern hills of Los Angeles, on the border of LA and Orange County.

Sheridan, WY

Engaged to conduct the club's first strategic planning study and develop a Strategic Plan for the next 2 to 5 years. This club is nearly 10 years old and is currently developer owned and operated by the Homer Scott family. In addition, Club Resources will be providing Executive Chef recruiting and Management Consulting Service (executed by Jim Muldowney.

Greater San Diego Area

Strategic Planning Consultant - Facilitate Annual Board Retreat, Update Draft Strategic Plan

Rancho Mirage, CA

Engaged to develop the club's first comprehensive strategic plan. Facilitated the annual Board of Director's Retreat using "Go-To-Meeting.com".

Developed Comprehensive Strategic Plan for the Club's First Member-owned Board (as part of the developer turnover in 2010)

Conducted member satisfaction survey as follow up to the one we did in 2006

Engaged to facilitate the Board of Director's Annual Planning Retreat

Engaged to conduct annual member input survey. Club Resources has conducted for past 5 years.

Engaged to conduct strategic planning member survey

Engaged to train new Membership Director and help execute marketing plan.

Engaged to conduct strategic planning member input study (focus groups and member survey)

Engaged to conduct strategic planning member survey.

Engaged to guide developer through membership structuring, start-up, pre-opening, marketing, membership sales, and acted as Interim Membership Director through opening.

Engaged to conduct comprehensive strategic planning member input (focus groups, member survey, follow-up survey)

Engaged to guide developer from club conceptualizing through membership structuring, branding, club design, membership launch & marketing, membership sales, Acting GM and Interim Membership Director.

Engaged by original developer to assist in club conceptualizing, membership structuring, branding, club design, membership launch and marketing, membership sales and Membership Director.

Education record

Education record