5 star city hotel situated on the Sheikh Zayed Road opposite the Museum of the Future and overlooking Burj Khalifa. It boasts 568 hotel rooms, suites and apartments; 12 award winning restaurants; 10 function spaces 1,127m2.

Luxury 5 star beach resort situated on the Palm Jumeirah, 546 hotel rooms, apartments and villas 9 restaurants, 11 function spaces 2,692m2 Achievements/Tasks:- Development and implementation of a strategy to minimize shortfall YOY and budget by: Diversifying core feeder markets to reduce dependency on UK, CIS and Germany. Compensating for low volume from FIT by initiating various ranking enhancement and OTA marketing programs- Implementation of dynamic supplement pricing per room category.Leading the Reservations team, identifying and developing high potential team members and monitoring quality though frequent test call.- Implementation of a modern Revenue Management infrastructure by creating a set of tailormade reports allowing for better long-term understanding of market trends.Merging of Hotel and Residences both on commercial (STR, reporting, etc.) and operational level (PMS, FPG, etc.).- Implementation of an automated daily revenue diary encompassing: Market segmentation / Comparison of budget, forecast, previous years / Day of the week analysis / Segregation of Hotel, Residences and full Resort.- Implementation of a new automated pickup report encompassing: Pace in RN, ADR and Revenue versus budget, forecast, last year actuals and same time last year / Segmentation analysis o Pickup-history.- Implementation of a tailor-made Group Tracking Tool encompassing: Groups on the books formatted by the user-selected time period / Detailed real-time status of Revenue, Room nights, Attendees, Block status, Block owner, lead-time, etc. An overview including conversion statistics, group leaderboard for Sales Managers, lead-time analysis, cancellation reason statistics, feeder market statistics.

Radisson Blu – 5*, 288 keys. 21 meeting rooms 1,984 m2 / Radisson RED – 4*, 171 keys, 16 meeting rooms 1,300 m2 Achievements/Tasks:- In charge of Revenue and reservation departments Managing a business environment with declining corporate demand and increasingly elastic leisure demand- Participation in various OTA marketing and ranking enhancement programs to maximize exposure Securing base business to maximize yielding opportunities in shoulder and high season. Guiding the Sales team to focus limited resources on activities with the highest yield.- Setup of PMS and revenue infrastructure in preparation of the Hotel opening, Utilizing prior experience, supporting other departments in terms of service standards and service concepts, Providing regular systems training to the operational team- Leading weekly strategy meetings, focusing on both commercial and quality targets- Collaborating with the Sales team to develop a sound commercial strategy to maximize individual and group corporate business.Radisson Blu Dubai Deira Creek:- RGI Growth: 2018: 99.1 / 2019: 112.9 / 2020: 149.9 / 2021: 120.8 / 2022 (YTD): 121.2- Exceeded 2021 budgeted RevPar by 6.6%. / October 2022 exceeding: Budgeted RevPar by 43.0% / LY RevPAR by 90.2% (exceeding Dubai YTD June YOY increase which is 73.7%)Radisson RED Hotel Dubai Silicon Oasis: - Successfully opened the hotel in February 2020 / Driven a smart volume strategy by understanding demand periods; dropping and increasing rates at strategic times to ensure high market share. - RGI Growth: 2020: 68.8 / 2021: 130.6 / 2022: 150.4. Exceeded 2021 budgeted RevPAR by 24.4%- October 2022 exceeding: Budgeted RevPar by 28.2% / LY RevPAR by 47.5%

PM&CBIST is a 2-day training course to help managers:- make consistent selection and assessment decisions based on objective, job-related information gathered in an interview- develop the skills and confidence required for effective performance managementAccomplishments:- Trained approximately 200 people- Facilitated the training in Kuwait, Riyadh, El Quseir, Sharm El Sheikh, Jeddah, Al Khobar and Dubai.

In my role as Responsible Business Coordinator my primary objective is to support the Area Vice President and Regional Directors with regards to Responsible Business to ensure that:- The region is performing according to corporate and regional targets- To be the primary contact person and support to the hotels (M-L-FR) for Responsible Business- The Group Responsible Business Programme is implemented at a regional level- Group CSR current and future targets are met o 25% energy saving by end 2016 o 100% eco-labelling by end 2015 o 100% RBAM participation for managed and leased hotels o 100% employees trained in Responsible BusinessAccomplishments:- 100% of Middle East hotels are either eco-labelled or in the application process- Coordinated the 2014 box appeal collecting a record amount of boxes with an estimated monetary value of EUR 260.000- Initiated the groups first Regional RB Calendar in 2015 including quarterly regional activities- Represented the hotel group as panellist in the Hotelier Sustainability Summit Middle East in 2014

First – 5* hotel in Dubai, 288 keys. 21 meeting rooms 1,984 m2 Achievements/Tasks:- In charge of: Reservations department / Meetings & Events Sales department / Revenue Management.- Preparing and executing the commercial strategy for a full hotel renovation - Following market dynamics, transitioning from corporate to leisure market strategy.- Reduction of dependency on wholesalers due to ever decreasing rates and increasing rate parity issues.- Lead the M&E Sales team with the focus on securing long-term outside catering contracts (WTC, Arabian Adventures), religious gatherings, weddings and training companies.- Reducing expenses by transforming the reservations department to a lean team relying predominantly on trainees - Implementation and utilization of IDeaS G3 RMS.- Collaborating with F&B to adapt concepts to meet demand of the new hotel guest profile. - RevPAR; Increased RevPAR by 15.9% whilst the submarket declined by 10.6%.- M&E Revenue AED 12.9 million (AED -2.3% YOY despite major meeting/ballroom renovation and one major bi-annual event not taking place).- Developed a new M&E sales tool that allows for dynamic pricing and based on cost of sale to secure profit margins.

First – 5* hotel in Dubai, 288 keys. 21 meeting rooms 1,984 m2 Achievements/Tasks:- In charge of: Front Office department - Housekeeping department - Laundry department- Achieved an employee engagement survey score of 91.0 (+6% YOY) for Rooms Division department- Increased upsell revenue from AED 1.0 million to 2.2 million YOY- Increased Laundry revenue to AED 2.01 million (+28% YOY) by transforming hotel laundry to a commercial laundry serving several external hotels.- Introduced new chemicals resulting in a reduction of laundry expenses by 15.6%. Increased guest satisfaction (NPS) from 50.0 to 61.0 YOY.- Leading a team of 4 direct reports and 180 team members overall. Actively coach direct reports to enhance their professional development and in turn increase departmental performance.- Enhance efficiency by redesigning workflows and operating procedures. Develop and implement departmental activities to enhance guest satisfaction. Implementation of all brand service standards and brand initiatives.

3* Hotel, 133 keys, 5 meeting rooms 350 m2 Achievements/Tasks:- Responsible for: Front Office, Revenue, Reservations, Leisure Sales (Group & FIT), Acting EAM. - Successful Pre-opening of the hotel- Responsible for leisure sales generating EUR 287k rooms revenue and EUR 100k F&D revenue.- Developed my assistant to become Front Office Manager and Revenue Trainee to become Revenue Manager. - Achieved an independent quality assessment score of of 92.5%.

Radisson Blu Hotel Liverpool, UK – 5*, 188 keys, 9 meeting rooms 450 m²Responsibilities:- Revenue- Meetings & Events Sales- ReservationsAchievements:- Reorganization of M&E Sales, Reservations- Enhanced sales and revenue strategy increasing RGI from 78.0 to 87.8

Radisson Blu Hotel Amsterdam Airport, Netherlands- – 5*, 281 keys. 15 meeting rooms 1,000 m²