Fifth Gen Advisory Services is all about helping wireless providers build brand and effectively market their products and services to the commercial real estate community. Simple word-of-mouth networking worked for many years in this relatively low volume business, but it has seen its day. Successfully selling into the commercial real estate market today is not about technology it’s about marketing. A customized, differentiated and highly focused message, framed in real estate terms, communicated via relevant media is needed to compete.

Whoop Wireless develops high performance distributed antennas systems (DAS) that serve venues ranging from 50,000 to 500,000 square feet. Technically competitive both in functionality and performance, Whoop's platform offers several characteristics similar to high-end fiber DAS systems, yet at a fraction of the cost. Customers include universities, hospitals, hotels and Fortune 500 companies.

Bob Butchko is a successful technology executive in the areas of sales, marketing and business development. He has worked in the high-tech centers of Silicon Valley, Seattle, Denver and Washington, DC. Mr. Butchko has experience in a wide variety of hi-technology markets in both the commercial and government sectors. He has also provided executive level consulting services to such firms as Deloitte and Unisys Public Sector.For the last seven years Mr. Butchko has been involved with the design, installation, and certification of in-building, tunnel, and ship board wireless communication systems for public-safety and commercial cellular coverage. Today Mr. Butchko is considered an expert in “In-Building Wireless Communications”. He recently joined RF Connect LLC, a national IBW/DAS system integration company where he will use his DAS experience and knowledge to help RFC enter new markets, expand brand awareness and reach the next level of success. Bob is a graduate of LaSalle University and served as a Naval Officer and Aviator. He is also an author, public speaker and advocate for the creation and enforcement of In-Building Public Safety Radio regulations.

Business Development and Operations Management

Qualitative Market Research Based Marketing Consulting