Leading the global advertising and media operations for Siemens Healthineers (formerly Siemens Healthcare), I strategically plan the integration of all product and corporate media investments and the creation of corporate advertising campaigns. Immediately prior to this global role, I led Brand Strategy, Advertising and Media Operations across North America. Foreseeing the impact of the dramatically changing U.S. healthcare market, I regionalized the global brand positioning for the U.S. and created North America's first brand advertising campaign which ran for five consecutive years, continuously exceeding KPIs. My expertise in strategic communications expands both B2B technology and consumer markets, built through extensive experience working in Fortune 100 marketing departments and senior positions within the world's largest advertising agencies. Industry recognitions include winning for Effie Awards for proven communications effectiveness in market and an International Cannes Lion for best use of internet media.