Focus:Revenue protection through customer retention.Incremental revenue generation from customers through relationship expansion/patronage recurrence.Revenue generation from new sources through attraction of new customers.Approach:Identify decision-influencing strengths, inhibitors and vulnerabilities of clients and their core competitors as perceived by customers and target prospects in the marketplace.Grow revenue by developing and implementing external and internal strategic plans that address market needs and perceptions.Specialties:Seminars: How to set value priorities and increase sales based on the revenue sources pyramid.Focus group moderation/facilitation.One-on-one (in-office) research.Customer satisfaction assessments.Mystery shopping.Brand enhancement.Internal communications.Marketplace communications.Organizing and measuring employees to achieve corporate goals.Advertising agency review and selection.Marketing services firm business development.