Bob Cohen is a Director, Account Management, B2B Payments Automation and Embedded Finance at Mastercard. He possess expertise in lead generation, saas, product marketing, enterprise software, demand generation and 21 more skills. Colleagues describe him as "In this age of a new buying paradigm, where the prospective customer has so much information to draw on, marketers have to be skating to where the puck will be and staying out in front of the ‘shopper’.  In our time together at Basware, Bob demonstrated his expertise on how to build a digital marketing strategy, develop a plan, execute it profitably and deliver the results.  Bob led the North America region by creating a compelling customer experience to drive customer engagement and fill the pipeline for the sales team.  In short, Bob is one to the most driven, articulate, and business savvy executives I have had the pleasure of working with in my career.  And he is a master craftsman at creating actionable messaging that senior executives can relate to and understand." and "Bob is the best marketing professional I've had the pleasure of working with during my career. During my six years at Basware, I saw Bob display a unique ability to work with and understand all parts of the business. He effectively incorporated those insights into his marketing strategies and efforts, leading to a significant expansion of the North American market for Basware. A team player in every sense of the term, Bob and I personally collaborated on many creative and innovative marketing strategies that successfully built pipeline and grew the business. His personal and professional network makes him a valuable asset to any company looking to expand their presence and improve their brand. I'd love the opportunity to work with Bob again and fully recommend his ability to effectively lead a team of marketing professionals. "