Bob is a senior executive of United Airlines' MileagePlus leadership team, responsible for the strategy and performance of domestic and international co-brand cards and partnerships, including JPMorgan Chase. His responsibilities include product development, partner management of issuers and networks, business development and cardmember acquisition, engagement and retention. Bob has been honored as Marketer of the Year by the Midwest Direct Marketing Association and was awarded a U.S. Patent for a unique mobile reward redemption process that enables loyalty program members to redeem their reward currency immediately after any credit card transaction. Bob holds an MBA in Marketing from the University of Minnesota and a BA in Economics from The Colorado College.