Inspirational speaker on digital transformation, university professor, strategy consultant, and author of the leading strategy book Strategy: An international perspective (7th edition, Cengage 2020). Combining academic rigor and practical relevance, I am Emeritus Professor of Strategic Leadership at Nyenrode Business University, and founding director of consulting firm Strategy Works. My leading book 'Strategy: An international perspective is used at universities and business schools in over 50 countries worldwide. As a strategy consultant and strategy coach I have served leaders of many companies, large and small, developing long-term visions and strategic plans.