Bob Dudelson Email & Phone Number

New York, Ny

The Leverage Agency is a full-service sports & entertainment media / sponsorship sales rep firm. I oversee an experienced sales team who has generated over $50 million in client revenue bringing expertise in creating 360° marketing partnerships through branded packaging, sponsorship sales, content creation and distribution, public relations, social media, digital, experimental marketing and asset valuation / ROI analytics. Our solutions-oriented approach enables our clients to achieve results that include increased awareness, improved relationships, enhanced brand preferences, and increased sales with a clear identifiable target audience and demographic reach.

New York, Ny

Cross MediaWorks is a leading multi-platform media firm that manages an array of media on a targeted and measured basis. Key segments of Cross MediaWorks’ business include representation of linear and unwired networks, long-form and short-form broadcast, satellite and cable inventory as well as video-on-demand and on-line properties. In addition, CMW provides a full array of creative services and “go-to-market” strategies for companies in a variety of industries. With the addition of HITS/Azteca, Cross MediaWorks becomes the nation’s largest Hispanic media representation firm.

New York, Ny

Trifecta is one of the largest independent television companies in the U.S. with offices in Los Angeles and New York specializing in program development, production, program distribution, advertising sales and marketing/event sponsorship programming across a diverse spectrum of media platforms. I ran the Trifecta Media Sponsorship & Marketing Division Responsibilities include property acquisitions, management, and sponsorship sales.

New York, Ny

The Leverage Agency is a full-service sports & entertainment media / sponsorship sales rep firm. I ran the agency media department including VP, Media, Media Manager and 3 Account Executives. Collaborated on the sale of a multi-year $2.5 million multi-media sponsorship platform securing Nivea as title sponsor of the AVP Professional Beach Volleyball Tour. Secured title sponsorship of 2010 Academy Awards Preview show. Developed proprietary national syndication integrated college football media platform for key client, College Football Pictures.

New York, Ny

I headed up the sponsorship team that sold over $1.2 million in multi-tier sponsorships for the United States Olympic Committee National Governing Bodies for Men’s and Women’s Track & Field, Swimming and Gymnastics. Member of a team that generated over $2 billion in gross revenue. Managed sales team that successfully sold the first major sponsorship of the Meadowlands stadium to MetLife. Led development of agency digital media division, including the creation of an integrated marketing and sales plan for Sportsnet.com.

New York, Ny

I was VP of media and sponsorship sales who generated over $50 million in personal media and sponsorship sales revenue. Negotiated the four-year $10 million BCS Sugar Bowl sponsorship deal on behalf of Nokia, generating over $1 million in annual revenue. Sold multi-year multi-million dollar sponsorship deals to Fortune 500 brands including Home Depot, Anheuser-Busch, General Motors, Bank of America, and Proctor & Gamble. Drove the acquisition of new clients including CBS Alpine & Nordic Ski Championships, U.S. Olympic Gold, Sports Illustrated’s Sportsman of the Year Award, NBC Tiger Woods Foundation Target World Challenge, and NBC Escape from Alcatraz Triathlon. Responsible for digital media, licensing, media production and distribution across multiple platforms, event creation, brand management, client representation and consultation, and sponsorship and media sales.

Bachelor Of Science In Marketing, Business

Education record