Bob Elliott Email and Phone Number

Manage a team of data analysts and data scientists measuring Consumer, Wealth and Business Banking strategic marketing activities in both bank owned and 3rd party channels. Team works to maximize direct marketing ROI through multivariate experimental test design and analysis for campaigns in Digital, E-mail, Direct Mail and Associate channels. and optimize owned channel marketing with campaign level customer propensity models based on both Regression and Machine learning algorithms. Media campaign performance and ROI measured using experimental design, statistical and machine learning analyses and in market client surveys. Targeting strategies are optimized through machine learning driven data mining by identifying client signals indicating a customer need, and by assessing owned channel targeting and offers management effectiveness.

Managed a team of data analysts and data scientists supporting Small Business Sales and Strategy leveraging experimental test design and data analysis for all SB efforts covering marketing, credit risk, and channel sales. Team drove market test plan design and execution, CRM system development, and financial/sales performance Business Intelligence reporting. Strategic business intelligence reporting development included core infrastructure (data marts & CRM deployment) to enable new information flows and incentive plan development,

Provided strategic and financial leadership for the West Division banking center channel supporting 1,050 banking centers in 42 markets. Managed the channel sales forecast, personnel and salary management in addition to providing analytical support to drive plans to meet staffing, sales, service, and financial goals.

As a Six Sig ma Master Black Belt, Managed a team of Black Belts focused on business process improvement utilizing Six Sigma statistical measurement and Kaizen methods. Work focused on business process improvement/re-engineering consulting support for Consumer and Small Business Card operations, Sales and Marketing. Team also supported operations and marketing process conversion projects supporting both Fleet and MBNA mergers. Data mining, customer survey development, and other ad hoc statistical analyses supported both Card and Enterprise Payments strategies.

Provided business and technology consulting to small & mid cap companies in the SW United States.

Business analyst. Reearched product fit with industry, researched competitor financials and strategy, supported business development/venture capital proposal.

Proejct manager for various environmental projects including air quality, and groundwater and soil invenstigations/remediations. Company merged w/ Jacobs Engineering in 1998.

Project engineer on various environmental projects in wastewater, air quality & soil remediation. Company is subsidiary of larger public company, Permafix.