Bob Flavin Email & Phone Number

Grand Rapids, Michigan, United States

- Lead and oversee the development and execution of digital strategies: Manage and refine digital marketing strategies for clients, focusing on paid advertising across various platforms and implementing automated email campaigns to drive engagement and conversions, ensuring each campaign is aligned with client goals and optimized for performance.- Manage new business development efforts: Spearhead new business initiatives by identifying and pursuing growth opportunities, building relationships with potential clients, and crafting proposals that align LaFleur Marketing’s strengths with client needs, ensuring steady expansion of the agency’s portfolio.- Oversee the accounts team to ensure client success: Guide and support the accounts team, ensuring client expectations are exceeded through timely project delivery, consistent communication, and strategic insights. Drive a culture of client satisfaction and retention by closely monitoring client feedback and ensuring teams are aligned with client goals.- Monitor and manage budgets and forecasts to drive profitability: Ensure that all client projects and internal operations are financially sound by overseeing budgets, tracking expenditures, and forecasting financial outcomes. Provide strategic guidance to enhance profitability while maintaining quality service and client satisfaction.- Lead the company-wide implementation of the Entrepreneurial Operating System (EOS): Drive the adoption of EOS throughout the organization to streamline processes, improve team collaboration, and ensure that all departments are aligned with LaFleur’s overall business objectives. Facilitate change management to embed EOS principles and best practices across all levels of the company.

Grand Rapids, Michigan, United States

- Oversee, manage, and create strategy for paid media marketing for clients, resulting in over 1000% YoY growth in paid media management spend. Including: PPC, Display Ads, CTV ads, streaming audio, Facebook, LinkedIn and more. - Lead and manage a team of data analysts and paid media specialists to deliver effective digital strategies for clients.- Help clients optimize their digital systems and processes, enabling them to better understand lead attribution and gain visibility into their marketing efforts.- Created client-facing and internal KPI and analytics dashboards using Domo, providing monthly reporting and insights.- Help clients onboard and set up email marketing automation for clients on various CRM and email platforms such as Sharpspring, Hubspot, and MailChimp.

Holland, Mi

- Build brand awareness and generate leads while managing internal and external marketing campaigns and programs.- Responsible for implementing the strategic marketing initiatives including the oversight of ongoing functions related to domestic and international trade show management and corporate events. - Re-developed marketing/sales funnel and process to help improve lead tracking and increase customer base. - Increased lead generation by 141.63% and increased qualified sales leads by 266%.

- Oversee marketing calendar for the companies 6 hotels and 4 restaurants - LMA for all marketing team members- SEO and SEM for all company managed websites- Social Media Monitoring including responding to all reviews on 3rd party websites such as trip advisor- Research and development on all new systems and procedures- Set goals for each marketing promotion and base sales predictions off of previous year sales- Run Big E's Sports Grill "Scorecard" loyalty program to ensure growth and ROI- Manage and design all graphic assets company wide

Assisted in running the front desk and hosting retreat groups. Produced promotional videos for the retreat season, and helped with summer programming and recruiting. Launched social networking pages for the camp and conference center such as, facebook and twitter. Helped to grow facebook page to over 1,300 people in less than 1 year.

(Summer Job). In charge of making a weekly camp DVD for families to bring home. These videos were a montage of footage put together with different songs. Also, made promotional videos for the New Years Eve Conference, Scrap-booking conference, Ladies' Days Conference, and Senior Conference.

-Scheduled and Coordinated bands and entertainment for 24 hour fundraiser. - Created and developed a master schedule for 24 hour event including 6 committees and stage schedule- Contracted sound company and inflatables company to provide service for 24 hour event