Robert Franke Email and Phone Number
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Accomplished, results-oriented consumer packaged goods (CPG) sales executive with comprehensive knowledge of international and US food industry sales operations. Experienced across multiple retail formats including food, drug, mass & convenience (FDMC), natural and specialty. Proven track record of developing and executing successful sales strategies and programs that drive revenue through best practices, sales increases, spending & ROI and customer retention. Consistently achieve and exceed targeted volume sales goals.Strategic Planning ◆ Team Building & Leadership ◆ Broker & Distributor Management ◆ Multinational Sales & MarketingSKILLS• New & established business development• Broker/distributor management & training• Strategic planning & implementation• Customer planning & trade spend management• Product innovation, development & launch• Syndicated data & analysis (SPINS, IRI & Nielsen)• P&L management/financial reporting• Revenue & profit growth• Brand positioning & profitability• Bilingual (English & German)#cpg#vicepresidentofsales#directorofsales#naturalproducts#foodandbeverages#fmcg#chocolate
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Vice President Of Sales DevelopmentThe Brand Passport, Inc. Oct 2023 - PresentNew York, Us
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Vice President Sales And MarketingDelica North America Feb 2021 - Sep 2023Stamford, Connecticut, UsDelica North America is the manufacturing division of the Migros Group, Switzerland's largest grocery retailer, and is recognized as one of the world's largest private label producers. Manufacturing more than 20,000 quality food and non-food goods across a wide range of product categories, this industrial arm of the Migros Group exports to more than 50 countries worldwide. Delica North America includes all operations in the US and Canada including SweetWorks Confections LLC and Oak Leaf Confections Co.Delica’s branded products, including Western New York’s beloved Niagara Chocolates and the iconic Sixlets, have delighted customers in over 30 countries on 5 continents for decades. -
Director Of Market Development UsaRitter Sport Jul 2014 - Sep 2020Waldenbuch, Baden-Württemberg, DeFamily-owned, Germany-based company with a commitment to creating delicious, natural, high-quality premium confections with a presence in 100+ countries worldwide.As the sole employee in North America oversaw all aspects of US sales ($24.7M annually with full P&L responsibility) through an exclusive importer including the development and execution of all sales & marketing plans and allocation/management of all funding for marketing, sales promotion and trade marketing. Key account examples: Trader Joe’s, Cost Plus World Market, Walmart, Target, Kroger and military.• Managed US business across conventional grocery, specialty, military and natural channels to 1,863 tons annually, 104 containers, and 43% ACV nationally.• Identified new product innovation, development and launch for the US including analytics, financial investment, identifying opportunities/growth potential, 3-year strategic plans and Rainforest Alliance and Non-GMO certification processes.• Secured contracts with NBC, CBS, Newscorp, Inmar and Tryazon and oversaw production for TV spots, in-store integration and other marketing efforts (grew total impressions 35% to 21M, and GRP’s 56% to 283,920).• Increased brand awareness +9.2% in Metro NY region through billboard, taxicab and NYC transit system marketing collateral. -
Vice President Of SalesDivine Chocolate Jul 2012 - Jun 2014Washington, District Of Columbia, UsFirst farmer-owned, UK-based Fairtrade chocolate product aimed at the mass market. Divine’s founding purpose is to help farmers gain a share of wealth they help to create and secure the sustainable future of cocoa and cocoa farming.Created and executed strategic sales & financial plans in North America, leading to natural channel growth and the successful transition into conventional channels. Key account examples: Whole Foods Market, Harris Teeter, Wakefern, Wegmans, Safeway, HEB and Cost Plus World Market.• Grew US/Canadian business, primarily from traditional food and drug accounts, from $4.3M to $7.8M over 1.5 years.• Developed broker network and instituted broker training programs, transitioning from 12 regional brokers to a national broker (Dynamic Presence) as part of the move into conventional business.• Revamped sales team, identifying best-in-class individuals, providing mentorship, establishing best practices and putting regional managers in charge of specific classes of trade (natural, conventional grocery and drug) to focus on driving sales.• Identified and established relationships with national and regional distributors including UNFI, KeHE, C&S, Redstone, Nassau Candy, Wythe Will and J. Sosnick, resulting in $1.5M+ annual sales. -
Vice President / Country Manager North AmericaThe Tea Nation Feb 2008 - Jun 2012Sri Lanka-based tea company featuring black, green and white Ceylon teas in various packages and tea bags – leading importer of gift tea chests in the US.Developed and launched a 400+ sku premium tea line for the US and Canada, coordinating efforts with factory and headquarters in Sri Lanka through one-on-one meetings and nightly conference calls. Created an entire line of products for launch in the US including design, packaging, flavor profiling, pricing and manufacturing.• Grew US sales from $0 to $7.5M during tenure.• Negotiated terms of contract and initiated all distribution and warehousing in the US.• Developed, presented and implemented 3-year plan centered on classes of trade and new product development, with financials based on growth plans.• Oversaw development and launch of multiple products including a private label premium tea line for Walmart ($4.5M annual sales), mix case variety packs for TJX Companies ($1M+ annual sales), fresh brewed tea for 7-Eleven ($750K+ annual sales) and stickered variety packs for Ross Stores ($500K annual sales).
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Team Leader New Channel & Emerging MarketsGodiva Chocolatier Jun 2005 - Jan 2008New York, UsGlobal leader in premium, artisanal chocolate with over 600 owned Boutiques and a presence in 100+ countries world-wide.Promoted to launch business in the specialty, channel retail and military channels for the US and Canada. Collaborated with marketing and VP of Sales to design account specific programs that maintained Godiva brand equity. US key account examples: Staples, Bed Bath & Beyond, Linens ‘n Things, Hudson News and basket companies (Houdini and Morris National). Canada key account examples: Hudson Bay, Bulk Barn and Indigo.• Grew business from $3.5M to $26M across 35 buying offices, adding 2,400 points of distribution.• Achieved new channel account growth of 93% in 2005. • Hired, trained and mentored best-in-class account team (6 employees), resulting in 22%+ growth YOY. -
National Account Manager - BookstoreGodiva Chocolatier Jan 2000 - May 2005New York, UsOversaw bookstore business (college bookstores, Follett and Barnes & Noble) including financial planning, data analysis, budget management, strategic sales planning, and broker/distributor management.• Achieved 141% growth in 4 years, growing bookstore business from $5.6M to $13.5M.• Identified a need and developed new sales rack fixture at Barnes & Noble to merchandise Godiva products, resulting in $1.4M+ in incremental sales.• Developed distributor model for Godiva, including negotiating with US Foodservice to service 700 Barnes & Noble Café locations throughout the US.
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Regional Account ManagerOral-B / Gillette Mar 1998 - Dec 1999Oral-B toothbrushes and oral care to NY food and drug accounts. Gillette HBC. Braun.
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Account ExecutiveCampbell Soup Company May 1986 - Feb 1998Camden, Nj, UsCampbell Soup sales to Metro NY accounts.
Robert Franke Skills
Robert Franke Education Details
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Fairleigh Dickinson UniversityInternational Business -
Moravian UniversityManagement
Frequently Asked Questions about Robert Franke
What company does Robert Franke work for?
Robert Franke works for The Brand Passport, Inc.
What is Robert Franke's role at the current company?
Robert Franke's current role is Vice President Sales Development at The Brand Passport.
What is Robert Franke's email address?
Robert Franke's email address is rf****@****port.de
What schools did Robert Franke attend?
Robert Franke attended Fairleigh Dickinson University, Moravian University.
What are some of Robert Franke's interests?
Robert Franke has interest in Opportunities.
What skills is Robert Franke known for?
Robert Franke has skills like Product Development, Food, Consumer Products, Forecasting, Grocery, Sales, Merchandising, Strategic Planning, P&l Management, Fmcg, Leadership, Key Account Development.
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