Segment, Product & Channel Marketing
Eagan, Mn
Bob has held progressive roles at Ergotron, ranging from business, market and channel development, to field sales, marketing and brand management. He has always been involved with sales support and business development, whether directly as a field sales rep, or being the channel and trade SME support the to rest of the sales and marketing organization.Current and past Ergotron activities include:- Territory and account management- Sales analysis- Marketing content development- Sales/distribution channel development- Market development and creation- SME support for marketing and sales organization- Strategic product, brand and market direction and messaging- Marketing direction, messaging and tactics- Advertising, public relations, social media and lead generation/nurturing- Domestic and international (NA, EMEA, APAC)Current & past Ergotron roles include:- Major Account Executive - Healthcare (current)- Territory Account Manager - Healthcare- Segment & Product Marketing - Healthcare- Segment & Product Marketing - Education, Healthcare, Office- Segment & Product Marketing - Education, Healthcare- Segment & Product Marketing - Education- Channel Marketing & Development - Europe & Middle East- Channel Marketing & Development - North America