Creation and execution of content + commerce and social materials across the suite of Whirlpool Brands.Lead writer responsible for on-line and in-store product launches.

Contributed to the development of a full-service creative department within the PR world. Concepted, named and launched Scope Squeez for P&G. Created viral buzz for Grey Poupon. Corporate communications for Chick-Fil-A. Pitched and won several new clients for the agency.

Concept, develop and execute broadcast, digital, social and experiential work for Kmart, Mike's Hard Lemonade and Moen. Oversee junior and midlevel creative teams. Assist in ideation for new business pitches.

Concept, develop and execute digital, social and above the line communications for DISH, Sears and Kmart . Assist in conception and development of new business work.

Concept, develop and execute Direct Mail, Retail and Print communications for Citibank. Assist in development and execution of above the line promotions for Hornitos brand Tequilla.

Concepted, developed and executed Point-of-Sale, Direct Mail and Email communications for the Marlboro Red and Marlboro Gold Brands.Expanded interactive platform for the Marlboro Red brand to be launched in December 2012.Developed and assisted in production of promotional videos for Marlboro Gold to be launched in December 2012.Concepted and executed television scripts for a the Peace First Prize.

Concepted and executed campaigns for a variety of clients, including Sprite, Samsung, Tampax, Esurance and Peace First.

• Submit RFI and RFP’s to more than 200 potential corporate sponsors and performing artists.• Quarterback all arms of print, online and radio campaigns, projected to capture more than 62million impressionsbetween March and July of 2012.• Generate forecast PowerPoint presentation in pursuit of major corporate sponsorship.• Facilitate and negotiate proposals and contracts with all major corporate sponsors, allocating exclusivity rights inseven different categories (Bank/Financial Institution, Music Retailer, Auto, Wireless Provider, Soft Drink, Beer,and Spirits)• Author original copy for pitchforkmusicfestival.com which garnered 406,000 visitors, 258,000 unique views and826,000 total views from 151 countries and territories.• Compose communication for use in festival press releases, email blasts and sponsor RFI’s, reaching an audience ofmore than 55,000 individuals.• Pilot on site activation of major festival sponsors including American Express, Heineken, Emusic, Mozilla, WholeFoods and The Chicago Reader.Director of Online Promotions

• Delivered RFI’s to over 400 North American print, online and broadcast media outlets.• Researched publications for artist features and reviews.

• Leveraged the reach and reputation of the Pitchfork Music Festival through exclusive online promotion viaPitchfork.com, resulting in 56 million impressions.• Fueled internet buzz through combined web blast efforts of TimeOut Chicago, The Onion, and TicketWeb,accruing a further outreach of 50,000 individuals aged 18-49.• Coordinated local, national and international coverage of festival performances and activities with over 200 printand online publications.• Conceived and executed promotional campaigns through the use of popular social media websites, reaching anestimated 10,000 unique visitors and fans.

• Coordinated and executed production schedule for the premier music festival for emerging artists in the UnitedStates, attracting 50,000 fans from 45 states and 11 countries.• Spearheaded College radio promotional campaign, accessing an average of more than 1 million listeners weekly.• Helmed youth journalism partnership between the Pitchfork Music Festival and Chicago Public Schools, exposingmore than 200 students to the field of reporting and reviewing live and recorded music.• Directed interns in a variety of projects and responsibilities.

• Shepherded the development and exploration of artistic and creative processes of more than 20 young and emergingartists.• Advised students on creative development and facilitation of critical and analytical thinking.

Contributed 3-5 news articles weekly, as well as occasional record reviews and reports on the local music scene.