Steer operational performance for the largest swim school chain in the world, encompassing 10 brands with locations in the US, Mexico, and Istanbul. Balance sales and marketing initiatives with cost control procedures to stimulate private equity profitability. Orchestrate elevated operational standards alongside verifiable KPIs and accountability measures. Motivate, educate, and inspire thousands of dedicated team members.

Directed off-premise business representing 20% of total company sales, such as delivery, pickup, and catering. Developed and executed new, best-in-class processes and technology solutions to improve guest-facing metrics and operational effectiveness. Spearheaded brand innovation and modernization by strategically investing in new initiatives across physical and digital spaces. Reimagined future restaurants to appeal to a younger and more varied consumer base.Highlights & Achievements• Augmented catering sales by 50% year-over-year while enhancing the menu, expanding the distribution network, building awareness, and driving operational focus.• Successfully applied technology solutions, including mobile pay, guest Wi-Fi, digital signage, and virtual host stands.• Boosted alcohol sales by 125% through increased awareness, menu expansion, and the establishment of the brand's first-ever bars.• Improved incremental sales by $7M while employing key accounts loyalty program.

Led best-in-class product development process with initial pilot areas, such as Texas, New York, and California. Oversaw profit and loss (P&L) management and $900M split between the U.S. pizza business and fresh food acceleration initiative. Manufactured high barriers to entry through customized, fully automated manufacturing lines and redefined pizza quality. Steered efforts in reacting promptly to the impact of COVID-19 by accelerating the development of work-at-home meal solutions, including ready-to-bake pizza, entrees, and meal kits.Highlights & Achievements• Accelerated pizza growth by 20% year-over-year and improved product quality through customer-centric promotional pricing.• Stimulated negotiations to drive cost control while leading multiple $100M contracts. • Acknowledged for studying product development/manufacturing in Japan and successfully enacted company’s current maintainable product development process.• Succeeded in leveraging insights and data to innovate new product platforms, including slider sandwiches and tacos sold over 30 units each per store day.

Spearheaded a field-based team of 50 leaders in providing critical link between store operations and centralized functions of merchandising, marketing, and logistics. Trained fundamentals of business, including store condition, product placement, profit management, and business acumen. Headed local competitive trends and swiftly responded to threats in pricing and assortment. Accustomed suggested retail prices by region to account for the impact of minimum wage, inflation, and local variations in sales mix.Highlights & Achievements• Strengthened sales and marketing planning process while reducing lead time from nine to six months. • Elevated growth by 15% by leading acceleration projects in acquisition stores to drive top-line sales.

Supervised the organization to effectively analyze, identify, source, and execute regional products while building capacity within organization. Coordinated with field-based merchandisers and leveraged well-known local suppliers to introduce a fully fresh, innovative, and high-impact new assortment. Leveraged local customer demand to launch incremental platforms, such as Cuban bakery in South Florida, super-foods in Southern California, and kosher sandwiches in New York. Highlights & Achievements• Facilitated recruitment and training process of 20 new merchandisers to support the initiative.• Lifted sales by $60M in the first year to far outpace initial budgeted expectations and enhanced strategic/high-margin business opportunities.

Created and implemented the category’s long-term vision and built plans to drive sustainable sales and profits. Generated training materials and standard operating procedures for new-item launches. Presumed P&L ownership for a $500M business in the heart of the company's strategic road map. Managed sandwiches, roller grill, nachos, and condiments.Highlights & Achievements• Achieved incremental volume and an increased margin of 650 basis points while managing contract negotiations with key suppliers to add incentives.• Negotiated exclusive and first to market product launches to build brand awareness and excitement.

Supported regional operations in Washington, Oregon, and northern California by driving improvements in merchandising execution, optimizing local pricing, and introducing new items. Acted as fresh bakery category manager for 400 stores in Canada. Highlights and Achievements• Simplified and narrowed sandwich assortment from 15 to eight items, driving sales growth of 15% and waste reduction of 10%• Devised a muffin campaign to compete against Tim Horton’s in Canada; drove platform sales 500%

Consulted eight to 14 stores, both franchise and corporate, with $14 to $22 million in annual sales. Assessed store condition to identify opportunities in sales mix, merchandising, pricing, customer service, and store image. Executed new items and sales plans.Highlights and Achievements • Led customer service task force in developing objective measures for tracking and improving consumer experience, with concept later adopted companywide• Earned right to present multiple case studies nationally on how to turn franchise P&L analysis into concrete plan to grow sales and profits