Bob Jacobs, President Email and Phone Number
FOLLOW YOUR PASSIONS. That is how I have managed my career and coached my teams, and that is what has enabled my success across such diverse categories as food, wellness, baby care, hospitality, and automotive.I am a marketer with an engineering background and love the balance of data and emotion that is marketing. I am driven by my passion for doing the right thing, and by doing things right. I have created many award-winning campaigns but am most proud of the business results that they have driven and the people that I have helped grow through the development of those campaigns.CMO LAUNCHING BRANDS AND DRIVING CHALLENGER BRAND GROWTH +25% volume and share growth on Volvo, Reviving the brand and delivering the best results in over 12 years +25 % Increase in revenue per available room on Westin and Sheraton while driving market share gains on both brands - Launched several new start-up CPG brands including Thermacare, Crest Night Effects, and Pampers KandooMOBILE FIRST AND DIGITAL FIRST MARKETER +50% increase in leads to dealers, Delivering significant year over year improvements in Volvo website performance - Nearly DOUBLED Volvo paid media effectiveness from 6:1 to 10:1, behind an increased focus on digital and mobile +20% increase in web traffic to Sheraton.com +6X Improvement in organic traffic to Duracell.com behind SEO optimization - Pioneered digital marketing at P&G in the late 1990s with Scope Send a Kiss campaignI find joy in helping others become their best, whether challenging my marketing teams to do what seems impossible or coaching young ski racers with Olympic dreams in my free time. My passions include food, farming, running, skiing & anything athletic, live music, travel, and cars. If you are in a business that shares the same passions and are looking for someone who can accelerate your growth, let’s connect. Email me at bobjacobs1968@gmail.comCORE COMPETENCIES: Board Director | Chief Marketing Officer | Chief Brand Officer | Chief Commercial Officer | Chief Growth Officer | Director | Results-driven | Leadership | Strategy | Integrated Marketing | Product Marketing | Digital Marketing | Marketing Mix | Media | Martech | CRM | Communications | Public Relations | Consumer Insights | Customer Experience | Partnerships | Foodtech | Agtech | Hospitality | Entertainment | Automotive | Startup | Venture Capital | Private Equity
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President Consumer Products, Executive Vice PresidentHydrosome Labs Llc 2021 - PresentWestmont, Illinois, UsPresident of the Consumer Products division. Hydrosome labs is an early-stage water technology start-up with a breakthrough technology that improves the functionality of water. Our technology improves the effectiveness of products formulated using water and delivers faster results for living systems that rely on water. There are applications for categories ranging from Agriculture, Animal/Pet Health, Personal Care, Functional Beverages and Pharmaceuticals. I lead the business strategy, development and commercialization of the technology across all non-Pharma categories.
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Advisory Board MemberEdgeenergy™ Sep 2022 - Present -
Angel Investor And Board Member (Observer)The Spare Food Co. 2021 - PresentNew York, Ny, Us40% of all food grown and produced in the US is wasted. Spare Food is a value-add upcycled food tech platform that creates better for people and the planet foods and drinks using overlooked and unused ingredients sourced from growers and food processors. The company was founded by Jeremy and Adam Kaye. -
Angel InvestorApprentiscope - Apprenticeship Management Software Aug 2022 - Jul 2024Somerville, Massachusetts, Us -
Angel InvestorVertspec Oct 2021 - Jul 2024Warwick, Rhode Island, Us -
Chief Brand Officer - Americas, Cmo, Brand Strategy, Customer Experience, Digital TransformationVolvo Car Group 2017 - 2020Göteborg, SeRevived the Volvo brand, delivering +20% volume and share growth behind award winning marketing campaigns and product innovationI led an organization responsible for marketing, media, PR, corporate and internal communications, events and partnerships, product strategy and pricing, and customer experience across the Americas. My team was responsible for driving revenue and market share on a $3.5B business across 9 carlines in over 20 countries.Successfully launched XC40 in the Americas and an industry first nationwide subscription program (Care by Volvo), selling out the first year volume forecast in just 4 months, and achieving a 21% share in a highly competitive new category for Volvo. Won 3 Cannes Lions, including a gold lion, and Volvo made Time magazine’s list of 50 Genius companies and the AdAge A-list for the campaign.Successfully launched XC60, growing YOY sales by over 30%. Pioneered a first ever live VR broadcast with CNN (Racing the Sun) integrating the XC60 into coverage of the solar eclipse. Drove 24 million video starts resulting in the most watched live VR event in history. Volvo was awarded an Edward R Murrow award for excellence in journalism for the event, as well as numerous honors from Digiday, SMARTIES, and Festival of Media awards.• Drove significant year over year improvements in website performance, increasing Tier 1 leads to dealers +50% in 2018• Increased the strength of the brand, resulting in stronger pricing power, effectively reducing discounts by over 20% in 2018• Delivered over $50 million in incremental revenue through improved revenue management• Achieved unprecedented award accolades behind relentless communication activities including; XC60 named North American Utility Vehicle of the Year; the XC40 named a Kelley Blue Book Best Buy and Best Subcompact Luxury SUV; and the S60 named a North American Car of the Year finalist for 2019 -
Vp Brand Management Sheraton & Westin N. America, Marketing, Guest Experience, Media, PartnershipsStarwood Hotels & Resorts Worldwide, Inc. 2011 - 2017Stamford, Ct, UsDrove sustained share growth and double digit increases in marketing driven revenue on a $5B business through a combination of guest experience initiatives, breakthrough marketing campaigns, and more efficient digital media.Accountable for revenue and market share at over 320 hotels and resorts at Starwood’s two largest brands, generating over $5B in annual revenue, and representing over 25% of Starwood’s global portfolio. I led and set strategy for an organization of over 450, accountable for the marketing and guest experience on both Sheraton and Westin in North America. Increased revenue per available room +25% while driving market share gains on both brands, behind a focus on digital marketing and the B2B and leisure businesses. • Westin market share grew every year and was up +5.6 pts in 2017 vs 2011 to a record high of 108.4.• Sheraton market share was up +1.5 points since 2011, despite a corporate freeze on exiting non-compliant hotels.Developed and launched marketing campaigns that increased brand favorability and drove revenue.• Launched a resorts campaign that grew Westin Resorts market share by +10 points. • Developed and launched the Westin Weekends “Make Monday Better” campaign, supporting Sunday late check out and enhanced weekend programming. Drove an 8% increase in weekend stays and an 11% increase in revenue.• Drove a +20% increase in web traffic to Sheraton.com with the launch of “Actions Speak Louder” campaign in 2015.Successfully launched and grew several brand and guest experience enhancing initiatives, including the Westin New Balance Gear Lending program and the Sheraton Social Hour Wine Spectator partnership. • Expanded runWestin through exclusive partnerships with Rock and Roll Marathon, Runners World, and the debut of a national running concierge. The program was highlighted by Shape Magazine, Men’s Health and the Reggie awards. -
Marketing Director - Duracell North AmericaProcter & Gamble 2008 - 2011Cincinnati, Ohio, UsInitiated turn around of the $1B Duracell N.A. business behind several innovative marketing programs, delivering sustained volume share and $ share growth after 3+ years of declines. Launched Smart Power campaign in Dec. ’09 behind the highest scoring TV copy in over eight years, and a New Year’s Eve P.R. event using human generated energy stored in Duracell Batteries to light up the 2010 sign in Times Square. Developed Duracell’s first purpose driven marketing campaign – Power those who protects us – using social media and customer marketing to grow brand affinity while delivering a year’s supply of batteries to over 20,000 volunteer fire departments. -
Associate Marketing Director - North America Chain GroceryProcter & Gamble 2006 - 2008Cincinnati, Ohio, UsLed customer marketing of all P&G products across our $3.4B North America grocery business (Kroger, Safeway, Publix, Delhaize, Meijer, Ahold, & HEB), reporting to the V.P of N.A. Grocery. Delivered over $200 million in incremental sales with a significantly reduced budget, improving marketing ROI by +30%.
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Associate Marketing Director - Global PampersProcter & Gamble 2004 - 2006Cincinnati, Ohio, UsResponsible for marketing and global P&L on +$100 million global Pampers Kandoo business, a child empowerment brand created to extend the Pampers franchise beyond the diaper years. Grew business from $40 to +$100 million via geographic expansion and new product introductions, while leading the brand to profitability through the development of partnerships and portfolio optimization.
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Brand Manager - Crest North AmericaProcter & Gamble 2002 - 2004Cincinnati, Ohio, UsLaunched $100 million Crest Night Effects business in less than six months, successfully defending Crest whitening franchise from a competitive launch by Colgate.
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Brand Manager - Global Oral Care New Business DevelopmentProcter & Gamble 2000 - 2002Cincinnati, Ohio, UsEstablished and led joint venture with Philips to develop Intelliclean System – integrated Sonicare brush/Crest paste system. Developed launch plans for Whitestrips in Western Europe & led licensing of Crest Chewing gum to Wrigleys. Based in Geneva, Switzerland.
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Assistant Brand Manager - Thermacare North AmericaProcter & Gamble 1998 - 2000Cincinnati, Ohio, UsDeveloped national launch plans for $100 million Thermacare brand, including unique early adopter seeding strategy through alternate channels (QVC, Athletic trainers, Brookstone, etc).
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Assistant Brand Manager - Scope North AmericaProcter & Gamble 1997 - 1998Cincinnati, Ohio, UsEarly adopter of digital advertising, pioneering a breakthrough Scope “Send a Kiss” campaign that won the ‘98 ANA CASIE award and was highlighted in the USA Today, Wall Street Journal & Ad Age.
Bob Jacobs, President Skills
Bob Jacobs, President Education Details
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Yale UniversityExecutive Leadership -
Rose-Hulman Institute Of TechnologyPolitical Science Minor
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The University Of Iowa Tippie College Of BusinessAnd Related Support Services
Frequently Asked Questions about Bob Jacobs, President
What company does Bob Jacobs, President work for?
Bob Jacobs, President works for Hydrosome Labs Llc
What is Bob Jacobs, President's role at the current company?
Bob Jacobs, President's current role is President Consumer Products, Executive Vice President at Hydrosome Labs LLC.
What schools did Bob Jacobs, President attend?
Bob Jacobs, President attended Yale University, Rose-Hulman Institute Of Technology, The University Of Iowa Tippie College Of Business.
What skills is Bob Jacobs, President known for?
Bob Jacobs, President has skills like Marketing Management, Product Marketing, Social Media, Sales, Brand Equity, Competitive Analysis, Digital Marketing, Advertising, Integrated Marketing, Innovation Management, Strategy, Online Advertising.
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