Educating and Informing Market Research Agencies and End-User Clients• Helping them to learn basics of AI for Market Research & Analytics• Helping them to understand where AI can make positive contributions • Helping them to identify & recommend appropriate, customized AI apps

Respected for my research industry & marketplace expertise; executive contacts - both clients & agencies/suppliers; thought leadership; understanding of research methodologies, tools & techniques, and innovations; and industry perspectives

With over two decades of experience, Bob Lederer is a highly respected observer and advisor for client insights functions, as well as the vendors and suppliers that support them. As the founder and owner of RFL Communications, Bob delivers unmatched insights, industry research, and valuable connections for customized projects.A three-time honoree of the global Insight250 award, which recognizes pioneers, leaders, and innovators in market research, data-driven marketing, and insights, Bob is acknowledged as a thought leader in the industry. He has a proven track record of identifying emerging trends and spearheading initiatives on critical topics such as online data quality, the return on market research investment, and the latest technological and methodological innovations.Bob has published numerous newsletters and launched the industry's only daily market research news video. He has organized conferences addressing unexamined industry issues and built a vast database of over 9,500 client market researchers. A sought-after speaker and moderator, he empowers clients, agencies, and suppliers to elevate their performance and outcomes.

We published four different business newsletters about and for the market research industry from 1995 – 2020 (see detail and samples at http://www.RFLOnline.com)• Research Business Report • Research Conference Report• Research Department Report • Pharma Market Research Report We produced Research Business DAILY Report, the only research industry news video, still viewable on YouTube/RBDRChannel).

• Researched and interviewed 44 1969 Super Bowl Jets players and 5 coaches to write "Beyond BroadwayJoe: The Super Bowl TEAM that Changed Football," shedding light on untold reasons behind the team's victory – and its incredible impact on the merger between the AFL and NFL in 1970.• Collaborated with Harper Collins to publish the book, showcasing the memories and thoughts of key figures from the historic game.• Analyzed the impact of the Jets' shocking victory over the NFL's Baltimore Colts, providing a unique perspective on football history.

I created the business (and business plan) and arranged the hiring of the staff of Marketplace Solutions (10 in all), which provided in-store marketing and promotion services for manufacturers. The company was sold to Sunflower Group in late 1993.

Heritage Media purchased Actmedia Inc., which provided in-store advertising and promotion services.

Responsible for all account activity with Pepsi-Cola Company, Procter & Gamble, Dr Pepper Company, Seven-Up Company, 7-11 Corporation

Counseled President Fred Adamany on various soft drink industry competitive issues. Managed the promotional activity of RC's Nehil brand flavor line. Managed RC's East Coast promotional activity for area bottlers, arranging promotions with 7-11 and others.

Earned my way up from Associate Editor in 1975, to Managing Editor in 1977, Executive Editor in 1978, Editor in 1979 and Editor & Associate Publisher in 1980. Managed staff of seven, wrote, edited, proofread and was responsible for 12-issue/year trade publication servicing the soft drink, beer, wine & spirits and bottled water industries. Worked with magazine sales staff to develop content around new business focuses (technological, methodological and market economic changes) designed to build advertising interest. Guided development and publication of the magazine's 100th Anniversary Issue.