Bob Lerette Email & Phone Number

Boston, Ma, Us

Keene, New Hampshire, United States

The Monadnock Broadcasting Group features eight radio stations that proudly focus on serving the communities of Greater Keene and Greater Brattleboro. The focus is local with real marketing solutions for organizations and businesses we partner with utilizing broadcast radio, streaming, digital and social. The MBG creates experiences that go beyond traditional, including sponsorships, contesting, sampling, appearances and unique events for our listeners and clients.

Nashua, Nh

Licensed in NH & MA

Manchester, Nh

There couldn’t be a more important time to support the journalistic mission of NH’s heritage newspaper that works diligently to hold elected officials accountable and keep the residents of Granite State informed. The New Hampshire Union Leader and The New Hampshire Sunday News are the only statewide newspaper in NH and their in-depth reporting is crucial, especially during the COVID pandemic. With new digital media, the UL is reaching more people than ever before.

Concord, Nh

New Hampshire Public Radio helps create a more informed public, one challenged and enriched by a deeper understanding and appreciation of state, national and worldwide events, ideas and culture.

Greater Boston Area

Supervised a team of Account Executive that delivered brand marketing, targeted leads and increase sales for clients in the Real Estate Industry utilizing the power of Boston.Com, The Boston Globe, BostonGlobe.Com, Design New England and more. Boston Globe Media offers a combination of cutting edge media applications to the heritage loyal audience of the Boston Globe.

Independent Marketing Consultant with full service agency capabilities. I worked with clients to develop marketing, advertising and brand development strategies. I started by understanding the client’s business, challenges and goals and apply marketing strategies to attain those goals. Plans included creative positioning, web, email, social media, television, radio, print, public relations, collateral, cross marketing, direct mail and other appropriate marketing methods. Co-Produced The Granite State Real Estate Show.

Supervised a team of up to fourteen Account Executives in all aspects of selling and servicing local business clients, answering their marketing needs through development of effective cable advertising schedules and other marketing solutions, including internet advertising, sponsorship, cross marketing opportunities and coordinating creative production. Accountable for attaining office sales and expense goals, maintaining a fully staffed and effective sales team, and creating strategies to grow new business and reduce churn. The sales office enjoyed sales growth every year and was the top revenue office for the Boston DMA for five years.My career with Comcast Spotlight progressed from Senior Account Executive to Assistant Sales Manager to Local Sales Manager on 10/1/03.

As the key contact for all new business efforts for the full-service agency, I maintained a consistent high level of researching, prospecting, and cold calling of prospective clients. Meetings with major businesses throughout New England, I identified the prospective client’s marketing challenges, followed by written and oral presentations that offer solutions for the client’s marketing needs. In addition, I acted as an account manager for clients’ marketing strategies that included creative, print, television, radio, web, social media, public relations, collateral, cross marketing, direct mail and other appropriate marketing methods.

I worked with an outside consultant to successfully launch a new stream of revenue for Knight Quality Stations. I trained, motivated and supervised sales team members from four radio stations in securing new business from specific revenue platforms, including Manufacturer Direct Dollars, Dealer Groups, Vendor Support Programs, Event Marketing, Cross Marketing, Cause Related Marketing and Micro Marketing. Surpassed budget for each year I was in the position.

Prior to 1995, I had years of retail experience as a Retail District Sales Manager, responsible for attaining budget and goals in stores located in up to five states with up to 80 employees and $10.5 million dollars in revenue. Responsible for attaining sales plans, profit goals, and customer service standards through recruiting, hiring, training, motivating, disciplining, and developing action plans for each store. Maintained payroll and expense control and effectively reduced inventory shrinkage.

Education record

Communications

Education record