Bob Lian is a Assistant Marketing Manager at Happypaws International Limited.
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Assistant Marketing ManagerHappypaws International Limited Jun 2021 - Present香港特别行政区• Monitored and managed E-commerce site with independent platform & planning, implementing and evaluating CRM programs & activities to build customer loyalty and achieve sales;• Assisted the Marketing Managers group with implementing and delivering marketing communications materials in support of both corporate and in-market strategies.• Managed 6 different brand accounts (including Facebook, Instagram, etc.) with ad placement with detailed targeting, content strategy and A/B test;• Managed brands’ SEO, SEM and social media ad management including performance monitoring, budget controlling and reporting with Google Analytics; -
Senior Marketing ExecutiveXgate Corporation Ltd May 2018 - Aug 2020香港特别行政区• Planning, implementing and evaluating CRM programs & activities through independent CRM platform to build customer loyalty and achieve sales;• Building customer journey and audience segmentation for client to manage the member base and CRM programs;• Preparing CRM reports based on segmentation and working with clients on execution of loyalty programs and ad-hoc programs;• Supporting clients’ SEO and display ad management with daily monitoring, budget controlling and reporting; -
Marketing ExecutiveXgate Corporation Ltd May 2016 - May 2018中国香港 -
Account ExecutiveBand Group Oct 2014 - Oct 2015中国香港CA Technologies Partner Marketing Specialist covering GCR region(including Mainland China, Hong Kong and Taiwan). Worked closely with CA's Sales and Marketing managers in getting their partners on-board with their selected Marketing programs. Informing CA partners with regards to the program overviews and requirements as well as following up on their progress.
Bob Lian Education Details
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Marketing -
International Business
Frequently Asked Questions about Bob Lian
What company does Bob Lian work for?
Bob Lian works for Happypaws International Limited
What is Bob Lian's role at the current company?
Bob Lian's current role is Assistant Marketing Manager.
What schools did Bob Lian attend?
Bob Lian attended The Chinese University Of Hong Kong, Salem State University.
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