• Monitored and managed E-commerce site with independent platform & planning, implementing and evaluating CRM programs & activities to build customer loyalty and achieve sales;• Assisted the Marketing Managers group with implementing and delivering marketing communications materials in support of both corporate and in-market strategies.• Managed 6 different brand accounts (including Facebook, Instagram, etc.) with ad placement with detailed targeting, content strategy and A/B test;• Managed brands’ SEO, SEM and social media ad management including performance monitoring, budget controlling and reporting with Google Analytics;

• Planning, implementing and evaluating CRM programs & activities through independent CRM platform to build customer loyalty and achieve sales;• Building customer journey and audience segmentation for client to manage the member base and CRM programs;• Preparing CRM reports based on segmentation and working with clients on execution of loyalty programs and ad-hoc programs;• Supporting clients’ SEO and display ad management with daily monitoring, budget controlling and reporting;

CA Technologies Partner Marketing Specialist covering GCR region(including Mainland China, Hong Kong and Taiwan). Worked closely with CA's Sales and Marketing managers in getting their partners on-board with their selected Marketing programs. Informing CA partners with regards to the program overviews and requirements as well as following up on their progress.