Bob Marshall Email & Phone Number

Signal Mountain, TN, US

Chattanooga, TN, US

Recruited by the CEO to lead all marketing, sales, and business development efforts for this roughly $225M privately-held international metalworking company. Created and executed first ever corporate branding campaign. Led organizational redesign to enhance sales and marketing capabilities.

Dunwoody, Georgia, US

• Led all finance, accounting, treasury, risk management, information technology, real estate, construction, and asset management functions for this 80 year old $400MM privately-held quick service restaurant brand..
• Led all aspects of the process to sell 100% of the company’s stock including creating a target valuation and sale strategy for the Board of Directors, selecting and managing an investment bank, satisfying buyer due.
• Developed and executed a new unit prototype that reduced new unit capital investment by 30%.

Dunwoody, Georgia, US

• Recruited by the CEO to lead company-owned restaurant development initiative. Directed team in all phases of site selection including demographic, customer and traffic analyses, unit sales forecasting, financial.
• First year development program yielded an increase of +132% in new restaurant sales contribution including two sites that delivered the strongest new store openings in the history of the company.
• Project management controls significantly reduced change-orders, delivered project costs at 97% of budget, and shortened construction timelines by 16%.
• Asset analysis and resulting rationalization strategy generated an estimated EBITDA increase of +$1MM.

• Joined this merchant bank as a Vice President and promoted to President in 2006. Managed approximately $35MM in capital. Led all aspects of private equity and mezzanine debt investing including deal sourcing, due.
• Results included a consumer brand investment that yielded a 39% IRR and serving as interim manager of a home healthcare venture, more than doubling its enterprise value, and delivering an 86% IRR.

Chattanooga, TN, US

• Appointed by the CEO to assume P&L and marketing responsibility for Chattem’s portfolio of 18 brands with retail sales of $300MM. Led organization of 20 employees and managed deployment of $67MM marketing budget..
• Faced with a voluntary FDA recall and new initiatives from J&J and GlaxoSmithKline, created and executed a response plan that exceeded sales expectations by 8.5% and earnings by 43%.
• Drove the development and introduction of five new products including the Icy Hot Patch, which achieved over $16 million in annualized retail sales in its first year.EXPERIENCE (Chattem, Inc. continued)Vice President.
• Delivered a 31% annual sales growth rate plus a 172% increase in profits over four years through acquisitions, new product introductions and existing brand development including increasing Gold Bond sales 83% by.

Cincinnati, Ohio, US

• Led multi-functional team responsible for setting and executing long-term new product strategy for this $127MM brand. Led brand team in development and implementation of marketing strategy. Worked with agency to.
• Achieved all-time shipment high and exceeded profit objective by 32%.
• Developed body wash concept that scored +65% in purchase intent versus prior efforts.Brand Assistant - Coast (1992 - 1993). Recruited to rejoin P&G, first as a summer intern and then as a Brand Assistant after.
• Increased brand volume 7% and exceeded profit objective by 56%.
• Second in class of over thirty to be promoted to sales training assignment.

Mba, Marketing And Finance

Bs, Finance