Bob Moorman Email & Phone Number

Potomac, Md, Us

2799 Jefferson Davis Highway, Arlington, Va 22202, Usa

Crystal City Hotel Offers Easy Access to Historic DC Sites.- One of only 4 hotels in the Washington DC Metropolitan area to offer a dedicated exhibit hall (23,000 sqft)- Home to Crystal City’s largest meeting space. The perfect destination for work or play. - The closest hotel to Reagan National Airport is also the most convenient with an airport shuttle that runs every 20 minutes. - Stunning views of the nation’s monuments from our indoor rooftop event space- Easy access to Crystal City Metro Station lets guests enjoy all Washington, D.C., has to offer.686 rooms, including 29 suites / parlors, 365 kings and 292 double / doubles.70,000 square feet of newly renovated flexible meeting space including our:23,000 sq. ft. Independence Center13,284 sq. ft. Regency BallroomTechnologically advanced Second floorChesapeake View rooftop meeting room overlooking the Potomac river and Capitol.

300 Army Navy Drive Arlington, Virginia 22202

Both hotels are located in the vibrant Crystal City neighborhood of Arlington, Virginia within minutes of many landmarks including the Pentagon, Washington Monument, United States Capitol, White House and 1 block from Amazons new HQ2 - National Landing.- Lead Group Sales strategy and execution for DoubleTree Crystal City, a 627 room convention hotel that includes 34K sq ft of event space as well as Embassy Suites Crystal City, a 267 Room All Suite Hotel with 6K sq ft of event space. - Avg. of 50,000 Group Room Nights at DoubleTree Crystal City and 12,000 Group Room Nights at Embassy Suites Crystal City. - 5 Sales Managers, 1 Catering Sales Manager, and 2 Sales Admins- Strategic business plan & sales strategy development; successfully executed revenue improvement plan to grow market share eliminating 9,500 group room night gap to same time in 2019- Surpassed 2023 Cross over goal of 21,000 group room nights by 10% - Achieved Q1-Q4 Group goal of 144% for 2022 at DoubleTree and 116% at Embassy Suites. - Achieved record Q1-Q4 2022 BT Annual goal of 513% thru project business (IE organizations / contractors constructing Amazon's new HQ2. - Effectively communicated with guests, above property management, internal departments, and vendors to support overall sales & marketing efforts in accordance with corporate goals.

Washington D.C. Metro Area

Independent hotel brand, based in Washington D.C. 4 blocks from the United States Capitol. Hotel finished a multi-million dollar renovation in 2016 featuring new rooms, meeting space, and a fresh lobby. Responsibilities include managing 2 Seasoned Sales Managers, 1 sales coordinator, Event Management Team, and 1 Catering Sales Manager. - Re-positioned hotel launching brand new web site ( www.CapitolSkyline.com ), hosted a Grand Re-Opening event with over 250+ contacts, and re-introduced the hotel creating updated marketing collateral- Increased rate benchmarks drastically over peak periods resulting in YOY ADR & OCC increases. - Added $750,000+ new business in first 3 months share shifting corporate and government group/transient business through existing contacts for 2017/2018 - Increased ADR by $30.00 YOY, tremendous growth with higher rated corporate and government contracting business - Signed national preferred agreements with key new accounts allowing hotel to eliminate low rated FIT contracted Group. - Developed new sales tools including incentives, promotional collateral, Ipad presentations for sales calls that led to a record increase (in the year for the year) of 2700+ RN during need time months of November/December/January/February/August- Signed 6 new local corporate negotiated accounts which resulted in 546K in new transient business allowing hotel to eliminate low rated FIT Contracts. Hired transient sales manager to manage new accounts and own the transient segment.

Www.Clubquarters.Com

Based in New York, Club Quarters builds and operates Full Service hotels designed for business travelers. It has 17 prime city center locations in the United States and London. Responsibilities included managing Club Quarters largest global accounts, identifying and securing new/existing business and overseeing the Group Sales team. Reported to Vice President and Chairman. • Focused on unprecedented marketing initiatives for new and existing US and London based fortune 100 organizations resulting in global company expansion of Four (4) new city center hotels in New York and London. • Consistently identified $1,000,000 in savings for fortune 100 organization CEO's and CFO's that would agree to redirect, eliminate competitor hotels & MANDATE all travel to Club Quarters locations. • Increased company-wide GOV travel in all locations by 10,000+ RN worldwide • Conducted and organized 15 yearly high level CEO to CEO meetings with Chairman establishing new global travel programs saving 1M in travel savings for fortune 100 organizations.This resulted in 15,000+ new room nights annually across Club Quarters 17 city center locations. • Effectively lead sales team targeting need periods, organizations with 5-day stay patterns, organizations moving within a 4 block radius of all seventeen hotels, and deployed strategies for substantially increasing occupancy in all Club Quarters locations. • Implemented with guidance from Chairman of Club Quarters first repeat guest rewards program “Club Quarters, Gold Rewards” which resulted in a 28% increase of repeat guest.• Modified GDS description owning this real estate within fortune 100 companies re-directing travel • Developed and implemented company-wide marketing tools for direct reports • Created and deployed customized Mobile applications for organizations to book Club Quarters resulting in new room revenue channels of over 3M

Marriott Residence Inn Capitol

Responsible for managing the sales and catering departments of a 233 room hotel with over 5000 square feet of meeting space. This involved group sales, catering sales, and transient sales. Annual revenue for these departments is approximately 15M. Responsible for all aspects of the sales and marketing mix such as; advertising, direct mail, CRM initiatives, web marketing and distribution channel management, package promotions, annual marketing plan, and group pricing strategies, transient and local volume account management. Led a staff of 3 including (2) two sales managers and one sales coordinator. - Implemented a PPC (Pay per Click) campaign and a SEO (Search Engine Optimization) campaign to grow overall market share and visibility of the hotel.- Directed the sales efforts that resulted in the hotel achieving the 4th highest REVPAR out of 500+ Residence Inn by Marriott hotels.- Redesigned the entire hotel web site www.capitolmarriott.com and collateral pieces to include updated photography, promotions, new and improved package options and a relevant hotel description page.- Guided the sales and catering teams to a record increase of $650,000 in food & Beverage revenue and increased total annual hotel room revenue (year-over-year) by $1,000,000+.

Bethesda Marriott Pooks Hill

Functioned as the leader of the hotel’s group segmented sales effort (e.g., group, IBT, Government, Association, Corporate, and Tour & Travel) and responsible for achieving segmented revenue goals, property revenue goals and guest satisfaction. Developed, trained, and mentored junior sales managers, coordinators and sales assistants. Led and managed all day-to-day activities related to the group sales function with a focus on building long-term, value based customer relationships that enabled achievement of the hotel sales objectives. Achieved personal booking goals by 288% annually and earned new business for the hotel. Developed an acute ability to analyze potential future business, address customer needs, and develop creative solutions. Successfully developed client relationships resulting in repeat business for the hotel. Established strong working relationships with market sales, revenue management, and event management divisions. Accomplished in handling multiple accounts. Conducted local sales blitzes, and proactively focused on generating more business from new and existing clientele.• Provided leadership, direction and management of on property group sales function to ensure the successful execution of the hotel sales strategy and transactional effectiveness of customer accounts to drive profitable revenue, event satisfaction scores, customer preference/loyalty and market share.• Worked collaboratively with Regional Sales Office, Revenue Management, Territory Sales, National Group Sales, Event Management and other hotel departments as appropriate to maximize hotel sales & profit.• Proactively participated in business/networking events to build contacts, referrals and customer relationships. • Achieved 150% or more of sales goals on a quarterly basis from 2005-2007 earning multiple recognitions: Golden Circle, Marriott Chairman’s circle- Top 2%, and Sales Excellence awards

Responsible for the group sales of multiple property sales in Washington DC and Northern Virginia full service core hotels. Responsibilities included selling and establishing relationships with Corporate / Government / Association market segments 10-300 on peak. Successfully negotiated, managed top producing accounts establishing relational assets resulting in repeat clients. Reported directly to the Regional Director of Sales on daily sales activities and revenue. Achieved 206% to goal for group revenues annually, received Marriott Chairman Circle Award of Excellence, and was promoted to Senior Sales Manager at the Bethesda Marriott.

Doubletree Hotel & Executive Meeting Center - Tysons Corner

Managed transient and group sales accounts including corporate, association and government group segments. Prepared and implemented the hotel’s annual marketing plan with the Director of Sales including the design of the hotels web site. Responsible for developing new business, negotiating rates and communicating contractual policies to achieve short and long term revenue goals. Participated in daily meetings to discuss upcoming area events, demand generators, and provided input on rate strategy reporting on the prior day’s sales leads. Designed lease contracts and assisted clients with reservations and billing methods or issues. Created marketing tools for sales presentations and guest comprehension of services with MS PowerPoint. Efficiently and professionally repressed the hotel on four levels: customers, competitors, Hilton Hotels, Inc. and hotel ownership.

Doubletree Hotel & Executuve Meeting Center - Tysons Corner

Qualified, developed solutions for, closed, serviced and executed small and large meetings for all markets in a 406 room hotel and conference center with 16,000 square feet of meeting space. Consistently converted ala carte clients to the more profitable package consumer shortly after the hotel completed transformation into an executive meeting center. Awarded the Hilton Annual Excellence Award for 2002-2003. Completed Hilton Customer Focus Event Management training and Customer Focus Selling I and II training.

Doubletree Hotel & Executive Meeting Center - Tysons Corner