Commenced position with a secured long term lease for advertising rights on the prestigeous Double Tree Guest Squites Hotel located in Times Square (47th St. & Broadway) and is one of the most iconic venues in the Square.Identify and develop out-of-home advertising opportunities;Oversee development of venue and maximizing revenue utilizing the latest technology.Develop strategic marketing plans;Develop and train sales staff to maximize income potential;Maintain high level contacts with clients and advertising agencies;Identify new non-traditional advertisers to all advertising venues;Work closely with high profile financial/real estate conglomerates such as GE Pension Asset Division and Goldman Sachs Real Estate DivisionIdentify and maximize revenue potential for landlords while identifying strategic venues for advertisers to gain total market penetration;Incorporate gorilla marketing along with traditional marketing to allow product not only to be seen but be distributed to the potential consumer.(sampling)Managing Partner / Director of sales and marketing for Metrolights, a sub-company of Intercity/Interstate Outdoor Advertising Co. In a 6 month period was able to support the sales staff and generate enough new income not only to make the budget but exceed it by $4,000,000. in a 6 month period This accomplishment allowed ownership to sell the company for a substantial profit.

Joined this prestigeous faimily owned 100 year old, Times Square icon to generate sales and re-establish the company to it's position as the Iconic company that it once was. ( number 1 ) Which was accomplished in approximately 18 months I was able to re-energize the company by quadrupling revenue in excess of 12 million p yr (in spectacular sign sales) and making the company highly competitive in obtaining new locations as well as maintaining old relationships.In addition to advertising sales, was able to generate sign construction revenue in excess of $8,000,000.Before embarking on another challenge, ArtkraftStrauss had become so financially strong and viable once again, they were sought after to be taken over. and had many suitors.The time spent at Artkraft Strauss allowed the opportunity to become expert in technology and many nuances connected with spectacular display advertising (Times Square). Times Square is a "city onto itself.. Some of the knowledge gained was directed to animation, 3-D, LED, back light, special effects, neon lightling and, of course, channel letter lighting, etc. not to mention the actual construction process of the signs.

Managed 120+ sales people and 33 market managers;Personally handled 40 million dollars sales revenue which accounted for approximately 1/3 of the company's total billing;Identified and incorporated new techniques such as super kings on bus advertising, self-adhesive tail-light displays;Identified, developed and sold the first total bus wraps (WBLS) using self-adhesive micro-mesh technology;Developed telephone kiosk advertising along with 2 co- workers which brought an exciting display opportunity to the advertising community and a tremendous revenue stream to the public telephone company;Along with 2 co-workers initiated a new advertising venue called one sheets which were utilized throughout the US developed initially for the tobacco companies for point of sale advertising;