Bob Owens Email and Phone Number
austin, texas, united states
Bob Owens's Location
Greater Chicago Area, United States
Bob Owens's Contact Details
Bob Owens work email
- Valid
Bob Owens personal email
n/a
About Bob Owens
As an experienced analytics leader, I have built a distinguished career from helping people answer complicated questions using data & analytics to improve decision speed and accuracy. I work hard to understand fundamental needs so that solutions are clear and easy to use.Among other career accomplishments, I am proud to have designed, executed, and delivered a wide range of analytic approaches. From standardized price elasticity modeling & simulations to customized recession-readiness scorecards, it gives me great satisfaction to be considered a trusted advisor and functional expert in applied analytics. Throughout my career as an analytic team leader I’ve been successful in generating positive impact through my own engagement with customers while also coaching team members to do the same. It is not easy to drive adoption of data-based decisions and the value of analytics. For today's organizations to successfully use solutions like AI and ML they must rely on someone like myself who operates in between the algorithms and decision makers. Creating strategic and economic advantage takes someone who translates complicated analytical output into straightforward business insights and recommendations.My priorities are to be personally responsible to clients; aligning needs with specific solutions. I offer deep analytical experience, a history of recommending practical / applicable solutions, and narration skills that enable me to drive business action with any audience. My areas of expertise include:* Inspiring trust, respect, and credibility in applied analytics* CPG / FMCG retail market research* Explaining complex models & analytics to a variety of audiences* Media mix, pricing, promotion, assortment, and shopper analyticsI am currently looking for that next role where I can help an organization make better, quicker decisions using data and analytics tailored to the need. You can request my resume by contacting me at 331-707-8957 or at bob.owens.581@gmail.com
Bob Owens's Current Company Details
Revionics, An Aptos Company
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Influential Analytics Expert * Client Advisor & Team Leader
austin, texas, united states
- Website:
- revionics.com
- Employees:
- 158
Bob Owens Work Experience Details
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Customer Success Director * Western Region, UsRevionics, An Aptos Company Feb 2021 - PresentGreater Chicago AreaRevionics provides retailers with leading, science-based solutions for pricing, markdowns and competitive insights that illuminate lifecycle pricing optimization. As a trusted partner for top retailers across a variety of industries and markets, Revionics delivers unparalleled results in ROI, profit lift, and process efficiencies.Responsible for over $11 million in revenue across a wide range of retailers and industries including a national, value grocer; convenience stores; home improvement; consumer electronics; and several regional grocery chains. Trusted by Revionics leadership to be responsible for 46% more revenue under management in two years. My role is to ensure the success and loyalty of customers in the US Western Region - from Chicago to the West Coast. I engage customers regarding their pricing needs, drive adoption / utilization of Revionics software tools, and validate value delivered. When contracts near their end and when ad-hoc customer questions emerge I architect cross-sell and contract renewal processes. Acting as the voice of the customer internally, I work cross-functionally to rally the Revionics organization around the needs of the customer, including Product, Strategic Services, Support, and Sales leadership. These efforts improve the overall customer experience leading to increased customer loyalty and retention.
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Senior Client Advisor * Developmental Analytics * Global Retail Clients * Strategic AccountsNielsen Mar 2019 - Jul 2020Greater Chicago AreaNielsen is a global, independent measurement and data company for fast-moving consumer goods, consumer behavior, and media. Nielsen provides clients with data about what consumers watch (programming, advertising) and what they buy (categories, brands, products) on a global and local basis and how those choices intersect.Retailers are a critical subset of Nielsen customers and due to their variety are segmented and serviced differently. I was asked to join the team responsible for the biggest US-based global and national retailers in order to develop an advanced analytics practice. As a member of the leadership team I engaged top-tier retailers like Target and Albertsons on their most pressing, strategic business questions. Given the complicated nature of their questions, an issue-first, bespoke approach to analytics resonated the most clearly. Strategic outcomes were in-depth client engagement and solutions using a blend of consultation and customized / innovative analytical frameworks sourced from multiple data sets. I made positive contributions by establishing trust, respect, and credibility in innovative analytic approaches. My consistent advocacy for, and practical application of, data-based decisions proved the value of analytics to both clients and internal team members. As evidence of success, clients asked us to tackle additional problems, to socialize solutions across their organizations, and to scale solutions to cover more of their business. Topics included:* COVID 19 behavior tracking* Recession-readiness* Competitive market pricing alignment* Promotion effectiveness* Item-similarity for use in click-and-collect substitutions* In-store display monetization In addition to client impact I ensured that Nielsen associates were able to repeat / update / scale-up each analysis on their own. Doing so increased their analytic acumen and everyone’s ability to explain complex approaches to any audience. -
Vp / Vice President * Retail Consulting And Analytics * Client Engagement * Business DevelopmentNielsen Jan 2009 - Feb 2019Greater Chicago AreaRetailers are a critical subset of Nielsen customers but they require their own, unique approaches to analytics. Manufacturer-based solutions geared for individual categories don’t translate to retail. The limited product scope quickly becomes untenable when pointed at retailers who sell many hundreds of categories. Retail Consulting & Analytics (RCA) and its successor Retail Analytics (RA) served retailers with specially designed analytic solutions.I worked on this team for 10 years, starting it from scratch in 2009 as its first member. Nielsen leadership asked that I shift my client focus to retailers given the success I had with manufacturers - selling and delivering anything and everything that Nielsen had its advanced analytic portfolio. As the inaugural member, I was tasked with exploring the viability of selling custom analytics to retailers. Despite how strange it may sound now, in 2009 retailers were not considered a demand source for Nielsen advanced analytics. Leadership recognized this gap and asked me to begin resolving it.Over a 10 year span I remained loyal to this team and its objectives of treating retailers like true customers. Through two very different leadership cultures I sold and delivered existing solutions, evolved solutions to better scale to retail, and designed individualized analytical approaches where no capability previously existed. Steady growth meant a great deal of hiring and coaching of new staff and acquiring customers of all types - Walmart, Walgreens, Target, BJ’s, Kroger, Raley’s, Schnucks, and Albertsons to name a few of the most commonly known.
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Vp / Vice President * Custom Analytics * Manufacturer Client Principal * Business DevelopmentNielsen Oct 2004 - Dec 2008Greater Chicago AreaBeyond the standardized tracking / measurement services that Nielsen provides to clients, there are advanced analytical solutions. Team members of these specialized groups are tasked with selling & servicing Nielsen’s advanced analytic portfolio to the customers they are assigned to. During my 4 years with this group, I engaged Coca Cola, Quaker, Energizer, Johnsonville, Purina, Miller, and others. My responsibilities included sell-in, behind the scenes analysis of data, presentation construction, and final client delivery of insights and recommendations. Additionally, I was responsible for local hiring, on-boarding, and education of the broader Nielsen office on existing & new analytical products. Working across a broad client base I sold in and delivered projects relating to price elasticity modeling & simulation, promotional effectiveness assessment, marketing mix modeling, market structure / consumer decision tree quantification, consumer / customer segmentation, assortment, and business performance driver / diagnostic analyses. For the most part these were advanced - but pre-packaged solutions - known to solve the most common CPG manufacturer questions that could not be addressed with standard Nielsen tracking data.
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Director * Account Management * Client Engagement / Retention For Sole Usa CustomerGeneration5 Mar 2003 - Sep 2004Greater Chicago AreaGeneration5 is a Toronto, ON based company that operates in the Analytical CRM / Target Marketing field. Mathematical and statistical technology help identify and pinpoint (via mailing address) high value consumers – typically that small portion of buyers who account for a disproportionately large percentage of revenue or profit. Generation5 empowers leading brands to more deeply engage their existing - and acquire new - customers by predicting purchase potential and shopping behavior at the household or individual level. A patented prediction engine enables marketers to communicate with their customers more effectively and understand lifetime value of their clientele.I joined Generation5 as their only US-based employee and led the Kraft account team. In order to immerse myself in the client’s business I worked on-site with a direct report while the 5 other Generation5 team members were remote in Toronto. My presence and interactions on a daily basis with the client drove trust and credibility; stabilizing the business relationship. I secured a new retainer-based contract, stabilizing both Generation5's cash flow and Kraft's expense budget. All prior work had been sporadic, short term projects. -
Vp / Vice President * Media Mix Modeling * Client Engagement / Retention * Business DevelopmentMma (Marketing Management Analytics) May 1999 - Aug 2002Greater Chicago AreaMMA is committed to clients achieving significant brand and marketplace advantages by using data and predictive analytics to create consistent, repeatable, transforming value. By integrating predictive analytics into clients’ business processes and seeking to solve problems beyond marketing ROI analyses MMA delivers relevance and value to the brand, in the boardroom and to shareholders.I was recruited by MMA to manage their first on-site agreement with a non-Consumer Packaged Goods client (Sears). I was relocated from Atlanta and began working on site. The relationship was turned around and Sears became MMA's most profitable client for two back-to-back years. The turnaround was accomplished through growing existing relationships, building trust with new contacts, working closely with Sears' internal operations, and working with other suppliers in their Advertising Effectiveness division. MMA's work at Sears involved in-depth analysis of marketing effectiveness. My team was responsible for all aspects of every project. We identified data, acquired it from within the Sears system, completed the mathematical analysis, and delivered results to decision makers. All of the presentations were built around the issues at hand, but generally concentrated on quantifying the effectiveness (ROI) of Sears marketing - circulars, TV, magazine, and radio. Over time the client base expanded beyond that first customer by acquiring and renewing other businesses in the Midwest like Pella Corporation, Quaker, and Sprint PCS. The independent Chicago office of MMA was launched in March of 2001 to serve our expanding client base. In a downtown Chicago location we moved into an office with a sibling company. My team became completely self-sufficient - able to acquire new business, complete the 'number crunching', and present senior management findings to customers. Team strength grew over the next 12 months from 2 to 6 due to the workload. -
Vp / Vice President * Manufacturer Account Management * Client Engagement / RetentionNielsen Feb 1998 - Apr 1999Atlanta, Georgia, United StatesNielsen is a global, independent measurement and data company for fast-moving consumer goods, consumer behavior, and media. Nielsen provides clients with data about what consumers watch (programming, advertising) and what they buy (categories, brands, products) on a global and local basis and how those choices intersect.I was selected to lead overall client engagement for a subset of clients in the Southeast region serviced from the Atlanta, GA office. The success I had in analytics with this client base and my positive influence on the Atlanta office team gave me the right experience to take on a broader leadership role. My responsibilities included staffing, expense budgeting, revenue forecasting, contract negotiations, and client relationship development. Ultimately, the team grew to seven members and we maintained more than $10 million worth of contracted servicing agreements. While in this role I expanded team strength and re-signed two critical Atlanta clients to larger contracts - one in consumer health / beauty care and the other in consumer paper goods.
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Vp / Vice President * Analytical Services * Manufacturer Client Engagement * Business DevelopmentNielsen Nov 1997 - Jan 1998Atlanta, Georgia, United StatesThroughout these promotions my overall duties to Analytical Services did not change. However, at each level the revenue goals became larger, the geographic territory was broadened, and I played larger roles in non-Analytical Services interactions (i.e. client RFPs and office leadership). In my foremost role in Analytical Services I managed the South East Analytical Services business unit for Nielsen. Forecasting expected revenue streams and executing a business plan to meet revenue expectations were the core responsibilities of the job. I worked with - or independent of - an account team to identify client's custom business requirements. During this time I developed appropriate analytical frameworks to address issues, formally submitted proposals to clients, analyzed results, and presented final conclusions / recommendations. Every project revolved around using hard-data to make decisions. Issues included advertising mix, pricing, SKU optimization, and event promotion response.Major client base included: Coke, Chattam Labs, Reynolds, Tropicana, Florida Department of Citrus, Georgia Pacific, Smith Kline, Kodak, and Paragon Brands
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Sr / Senior Manager * Analytical Services * Manufacturer Client Engagement * Business DevelopmentNielsen Oct 1996 - Oct 1997Atlanta, Georgia, United States
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Manager * Analytical Services * Manufacturer Client EngagementNielsen Jun 1995 - Sep 1996Atlanta, Georgia, United States
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Analytical Services Executive * Manufacturer Client EngagementNielsen Jan 1994 - May 1995Cincinnati, Ohio, United StatesHaving spent a year on-site in my first role with Nielsen I relocated to the regional office in Cincinnati, was promoted, and moved into the Analytical Services organization. This group was tasked with selling and servicing customized analytics to the regional client base that included clients like Procter and Gamble, Chiquita, Jergens, Brown Forman, and Reynolds. My time on this advanced analytics sales / servicing team laid the foundation for many of my future achievements by giving me the opportunity to try my hand at not only selling analytic solutions, but also delivering on what I said I would.
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Analyst * On-Site Associate At Client * Manufacturer Client EngagementNielsen Jun 1992 - Dec 1993Columbus, Ohio, United StatesAbbott Nutrition is a division of Abbott, the global healthcare company. Abbott Nutrition delivers products and education that meet the changing needs of families across the world; making products to help babies and children grow, that work to keep bodies strong, and that support the unique nutritional and therapeutic needs of adults.In the early 1990’s when I worked onsite at Ross Labs (now would be referred to as Abbott Nutrition) they were a major Nielsen client serviced out of the Cincinnati office. As my first job out of college it was perfectly aligned with my university major. I graduated with a bachelor's degree in Decision Sciences (i.e. quantitative business analysis) and went to work for Nielsen - maintaining databases, generating reports, and training end-users on Nielsen systems. I had studied fact-based decision making in college and went to work for a data company that helped Ross Labs understand their markets through measurement and quantification.
Bob Owens Education Details
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Decision Science
Frequently Asked Questions about Bob Owens
What company does Bob Owens work for?
Bob Owens works for Revionics, An Aptos Company
What is Bob Owens's role at the current company?
Bob Owens's current role is Influential Analytics Expert * Client Advisor & Team Leader.
What is Bob Owens's email address?
Bob Owens's email address is bo****@****ics.com
What schools did Bob Owens attend?
Bob Owens attended Miami University.
Who are Bob Owens's colleagues?
Bob Owens's colleagues are Mark Rogers, Charles Lindsey, Francesco Cipriano, Misha Tm, Kaushik Pramanick, Kim Sayles, Raelene Gordon.
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