Accountable for the daily supervision of a team of independent sales professionals which included; hiring, training, motivating and termination. Established goals and objectives and managed performance. Coordinated all key account activities inclusive of sales; marketing; and merchandising. Responsible for developing and executing a territory sales strategy that encompassed customer acquisition, sales goals, customer communication and reporting. Supported all web-based accounts by providing product templates; images; and detailed descriptions. (Management Team was responsible of 70% of sales results of the company.)• Participated in industry trade shows; league specific events for MLB and NFL teams; and all other licensed leagues and NCAA.• Developed product displays and assortments for in store and on line accounts.• Assisted representatives with updated product sell sheets; pricing guides; and samples for effective in-field presentations.• Developed time line calendar for all key accounts by working closely with Marketing; Product; and Art departments to achieve sales results.• Accountable for incentive programs that motivated the sales team to achieve and exceed their sales targets.• Communicated sales processes and current/planned sales programs to Territory Managers and dealer personnel.• Prepared periodic sales reports for dealers, end user visits, quotes, demonstrations, lost sales, etc.• Educated distributor sales representatives on product, assisting them to develop product knowledge and sales presentation skills.• Met all budget and expense criteria for the entire 4 year period.• Monitored customer, market and competitor activity and uses this market intelligence to inform strategic decision.• Interfaced with other groups within the company such as production, engineering and marketing to inform new product development and marketing decisions.• Authored copy for NFL tailgate show – segment on HSN during peak Thanksgiving period.

Represented over 20 product lines to college bookstores in a four-state area. Maintained knowledge of order management platform for each product line as well as inventory management SKUs for each product. Traveled Midwest territory to build relationships and directly impact all sales and marketing activities. Represented company at relevant industry and key-account trade shows, setting up vendor boots, merchandising product and functioning as sales point of contact.• Operated within budgetary guidelines established by OneCoast Collegiate and submitted weekly call reports consisting of sales results and marketing information.• Achieved quota and qualified for special bonuses in first year of employment.• Participated in weekly sales conference calls and prepared sales updates to be presented to the entire OneCoast Collegiate Sales Division.• Represented numerous companies at the annual OneCoast Collegiate Sales Meeting by giving updates on new products and programs to the entire OneCoast Collegiate Sales Division.

Responsible for implementing new sales and marketing policies and programs, working closely with ownership in a startup venture. Established a vendor presence at national and regional trade shows by researching the sub flooring and dealer network and developing product guides and marketing materials. Conference networking provided a solid customer contact base for future opportunities.• Hired first 2 sales representatives for the company to gain penetration in vital Northeast US market.• Built network of installers; contractors; builders; and retailers for new product launch.• Promoted the “green” initiatives of the company for future positioning.• Obtained a vendor number with Do It Best Corporation resulting in an invitation to attend their trade show and exposure to over 2000 stores in their dealer network.