Creating and managing all aspects of the marketing mix to further the work of Active Surrey, enabling everyone in the county to realise the benefits of being more physically active for their physical health, mental wellbeing and local communities. A not for profit organisation, Active Surrey's role has developed beyond establishing and promoting sport opportunities for Surrey residents and is now about working with system partners to tackle inequalities using physical activity as a vehicle.With this more strategic focus and an expansion in our areas of work the requirement for marketing comms to support projects has grown, alongside our involvement with a wider array of partners from fields including health, education, social care and more. Day to day work still revolves around supporting colleagues on social media, websites, internal (local authority) and external PR, general promotion and advertising and online content creation - the latter primarily managed through a design colleague - as well as occasional print jobs. Further responsibilities include data protection and basic ESG work, mainly revolving around how we address climate change issues across our programmes

Responsible for delivering PR, social media, web management, print and general design services for one of England's 42 Active Partnerships (primarily funded by Sport England).Hosted by Surrey County Council, the organisation's purpose is to help people across the county move more and enjoy physical activity and sport.

Project managing the delivery of new websites for B2B and B2C clients by building an understanding of their business and identifying key functional / presentational elements required by their customers. Based on an intiial investigation into their business, their current digital foorprint and that of their competitors, a designer is briefed with an outline idea, underpinned by my bespoke, copywritten content, which engages their users. The site is then built according to the design and copy supplied.Aside from managing the creation process, the other main element of the role is communicating effectively with the client throughout the process. Good judgement and interpersonal skills are crucial in this regard, with the process made more difficult by the relationship being at arms length over the 'phone / web. Clear communication and agreement building are therefore both key skillsets.

Having worked as an LSA for two years and with both sons now in school full-time the idea of teaching had some appeal and I successfully applied for a self-funded place on this teacher training course.However a change in circumstances led me to withdraw from the course.

This was a term-time only role which enabled me to combine work with childcare, in order to look after our two sons (one of whom was at school and one at pre-school).Specialising in supporting the teaching of Maths to children aged 7-11, the role involved assisting in lessons and taking children for 1-2-1 tutoring, devising methods to overcome their reluctance or inability to understand concepts.

Managing teams which identified the root causes of customer dissatisfaction and resolved customer concerns by improving core processes to avoid reoccurrence. Key achievements:• Managing two geographically discrete teams handling c1000 complaints p.a. within regulatory guidelines• Improving the customer experience by initiating changes where processes or systems were found wanting – over 130 major improvements were made - and analysing subsequent data

Planning and creating e-communications which engaged and drove both online and offline sales. Key achievements:• Building content for a 1500+ page website across five sales channels (including retail)• Improving an online sales path resulting in a 45% increase in consumer conversion• Creating pages via a CMS, boosting search rankings by optimising pages using keywords, links, meta data and SEO-friendly URLs• Developing five sales and self-service administration platforms for consumers, financial intermediaries, healthcare professionals and corporate clients

Developing, maintaining and marketing products for three sales teams to recruit and retain corporate clients. Key achievements:• Planning and executing client communications for a product price review with a six figure revenue target• Creation of standard & bespoke products based on large client needs – the largest bringing on 5000+ lives for a blue chip retail group in 8 months• Specifying & co-running a tender process for a major third party service, saving £120k on previous costs• Preparing clients for a reduction in service following the winding down of a sister company, resulting in 100% retention of all clients

Managing tight budgets and overcoming internal attitudes to change to develop a retail portfolio of over 300 products, including the Black n’ Red and Basildon Bond brands. Key achievements:• Driving sales to discrete user groups across 10 separate brands and undertaking appropriate category management • Overseeing execution of the company's largest ever, award-winning ad campaign, encompassing consumer press, trade magazines & web: YOY sales increased 21% with an ROI of 420%• Acting as a marketing resource on a project to move all manufacturing overseas in just four months

B2B marketing to companies ranging from SMEs to multinationals, plus consumer promotion via the AA’s largest affinity customer. Key achievements :• Developing a business to business renewal mailing & telesales process which eventually achieved an 85% renewal rate, bringing in an extra £2m of annualised income year on year• Working with Lloyds TSB to promote AA services to their 4m private customers on a £9m+ account• Part of a joint venture team which launched a new finance product, ultimately hitting sales of £1m p.m.

Managed a team of 7 to meet the marcomms needs of the fleet, dealer, training and manufacturer markets. Key achievements :• Defined customer journeys and wrote copy to establish the AA’s first B2B web presence • Produced submissions for national industry awards (four wins out of seven) and led trade PR• Beat budgeted sales targets and managed five key suppliers including agencies

Handling communications for breakdown products with the AA's corporate customers

Working within a £12m budget, responsibilities included briefing external agencies, assessing media and creative suggestions, and analysing ad performance in relation to sales objectives.