25(+) year veteran of the direct marketing services industryKey Competencies:- Provide sales / Sales leadership for developing new and emerging markets- Driving the development of corporate and business development strategies- Rationalize and drive execution of strategic plans- Lead and facilitate the development of corporate strategy- Lead the development of global innovation plans and strategies to optimize sales, profitability, and competitive position- Business development, prospect qualification, client discovery, due diligence- Develop and introduce new products - Develop and deploy targeted programs and initiatives to drive sales/marketing strategies- Open new vertical markets- Lead cross/up-sell efforts - Provide strategic leadership for key client relationships- Proactively established strategic alliances, partnerships and outsourcing- P&L oversight, financial strategy, contract negotiation- Recruitment, HR management, training and developmentExperienced in:- multichannel / loyalty programs- print-on-demand and trigger-based direct marketing- the application of digital printing in direct marketing- database marketing, strategy and the use of direct response analytics - direct mail printing and production (conventional and in-line)- marketing and literature fulfillment solutions- creative strategy and execution- direct marketing web portals- CRM, merge/purge, list processing and analytical services- Purls, Pipes, email marketingSpecialties: Extensive experience in Financial, Insurance, Retail, Healthcare, High-tech, Automotive, and Hospitality sectors.- Insurance industry experience includes StateFarm, Travelers, New York Life, Northwest Mutual life, ING, Catholic Knights, Allstate - Other client experience includes: Petsmart, Office Max, Bradford, Nissan, Infiniti, Xerox, Fed-Ex, Mercedes-Benz, HSBC, Chase/ JP Morgan, Carnival Corporation, GE, Club-Med, Polaris, and Toro.
Listed skills include Crm, Database Marketing, Direct Marketing, Analytics, and 13 others.