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Global Commercial Executive Extensive experience and a proven record of success in leading teams, building businesses and delivering results within diverse business environments in MedTech, Diagnostics and Pharmaceuticals. Deep expertise in Sales, Strategic and In-line marketing, Business Development, Product Development and Commercialization, Training and Development, and Human Capital Planning. Recognized for skills and success in turning around under-performing businesses, launching new business models, organizational re-design and leading complex organization change. Member of Becton Dickinson, Medication and Procedural Solutions (MPS) and BD US Region Leadership teams. Graduate of the prestigious Johnson & Johnson LeAD Management Development Program for high potential VP’s on the GM career track. * Strategic Planning * Global Sales and Marketing * Business Integrations* Change Management * Key Account Management * Product Launch * Acquisitions / Divestitures * KOL Management * Talent Development* Brand Management * Org Design/Development * Capital Equipment
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President And CeoHemosonics, LlcPhiladelphia, Pa, Us
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Board MemberSpectrum Vascular Jul 2023 - PresentWhite Plains, New York, Us -
President And CeoHemosonics, Llc Feb 2020 - PresentDurham, North Carolina, Us
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Chief Executive OfficerMenarini Silicon Biosystems 2017 - 2019Castel Maggiore, Bologna, It -
Vp/Gm Medication And Procedural SolutionsBd 2012 - 2016Franklin Lakes, New Jersey, UsP&L responsibility for commercial and GTM activities of a $2.4B business unit (6 distinct sales and marketing organizations). Drove top and bottom line growth, enhanced and grew commercial organizational capabilities and improved operational effectiveness. Led a 600+ member commercial team, including Sales, Marketing, Contracting and Offer/Soultions Development, and Business Development. -
Vp, Ww Marketing Medical Device And DiagnosticsJohnson & Johnson Jan 2010 - May 2012New Brunswick, Nj, UsCommercial Leader for a $1+ billion global franchise, including responsibility for Strategy, Equity and Pipeline development for multiple product lines. Developed and led emerging commercial and market growth strategies that generated sales growth in excess of 25%. Lead a team of global marketers within a highly matrixed organization. Provide strategic direction and leadership to R&D, Business Development, Operations, Finance, Sales and Market Research. Executive Sponsor and Program lead for the Commercial Leadership Development Program). Chairman of the Medical Device & Diagnostics VP Marketing Council. -
Vp, Ww Marketing Medical Device And DiagnosticsJohnson & Johnson Oct 2007 - Jan 2010New Brunswick, Nj, UsGrew a slowing 40+ year old mature business by building organizational capabilities and developing a new portfolio strategy. Managed the P&L, product development and life cycle management roadmap.Developed and implemented strategic plans to grow business from $540MM to $1.5B delivering above market growth rates.Identified and led multiple business development deals and contract negotiations.Provided strategic direction and leadership to R&D, Business Development, Operations, Finance, Sales and Market Research. Executive Sponsor and Program lead for the Commercial Leadership Development Program).
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Ww Group Marketing DirectorEthicon Women'S Health And Urology (J&J) Aug 2005 - Oct 2007Raritan, Nj, UsWW platform leader for a $200+ MM franchise. Responsible for all commercial strategy and execution to establish market leadership positions in the $2B Incontinence, Pelvic Floor and Urology markets. Led the development and implementation of the EWHU strategic planning process and development of the Urology line of business. Executed and lead multiple WW product launches. -
Director, Sales, Planning And OperationsEthicon Women'S Health And Urology (J&J) Oct 2003 - Aug 2005Raritan, Nj, UsResponsible for the day-to-day selling organization and the achievement of the overall US BPLed the design, development and implementation of a major sales redesign and redeployment resulting in a 20% increase in sales efficiency and an overall reduction in SG&ADirect P&L responsibility for a $170MM US business with a budget of $38MMDefined, negotiated and executed an alternative distribution sales strategy that resulted in a 20% sales increase in targeted accounts.Led integration of a newly acquired businesses into the franchise
Bob Roda Skills
Bob Roda Education Details
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University Of Rhode IslandEconomics
Frequently Asked Questions about Bob Roda
What company does Bob Roda work for?
Bob Roda works for Hemosonics, Llc
What is Bob Roda's role at the current company?
Bob Roda's current role is President and CEO.
What is Bob Roda's email address?
Bob Roda's email address is br****@****ast.net
What is Bob Roda's direct phone number?
Bob Roda's direct phone number is +120184*****
What schools did Bob Roda attend?
Bob Roda attended University Of Rhode Island.
What skills is Bob Roda known for?
Bob Roda has skills like Medical Devices, Product Launch, Commercialization, Strategy, Capital Equipment, Cross Functional Team Leadership, Product Development, Global Marketing, Marketing Strategy, Market Development, Leadership, Strategic Planning.
Who are Bob Roda's colleagues?
Bob Roda's colleagues are Stephen Gaal, Dalton Cooper, Bill Craig, Andrew Kwasnieski, Rhonda Reimann, Francis M., Elaine Clark Bsn, Mscn, Rn.
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