Recent Assignments:Pet Plan | Philadelphia & NYC AreaBusiness Development ConsultantContract business development agent to increase revenue, policies in-force as well as enhance cost-to-serve, loss-ratios and efficiency index. Interim digital affiliate program leader tasked with restructuring agreements. Qualify M&A plus activate strategic partnershipsRenengade Communications | Mid-Atlantic AreaChief Revenue Officer & General ManagerInterim leadership and turn-around assignment for a full-service marketing agency. Performed strategic review of all facets of the business and implemented holistic overhaul plan including brand positioning; go-to-market; organization restructuring; sales, marketing and lead generation process; revenue strategy, development and management; operations, administration and systems; talent review, recruiting, development and succession planning; performance management process including overhauling compensation and commission structures as well as company morale and culture make-over.

Market making and business development aiding brands to deepen engagement, develop new revenue streams and increase customer lifetime value using Web 3.0, Blockchain, Crypto & NFTs.

Making the market for the New TVGrowth & Transformation Leader | Sales & Business Development | General Manager | Media & Audience Solutions

Sales and business development advisor to start-up and growth phase companies in TV, MVPD, OTT, Social, Wireless, Web, iTV, SaaS & Sports domains. Specialties are devising and executing strategies, go-to-market plans, qualifying prospects, building pipelines as well as business transformations to win business, scale, grow share and enhance equity value.Recent engagements include: Market Making for Mobile Video Streaming Quality Assurance; Federated Fan Engagement Platform Strategy; Go-to-Market Plan for Content Intelligence Platform; Addressable TV Sales Strategy; Media Metadata Market Intelligence & TV Middleware Growth Plan.

Accountable for delivering nine-figure annual revenues derived from direct and channel sales of media merchandising technology products, professional services, patents and advertising. Spearheaded business development efforts opening new media analytics markets, building a worldwide partner network, standing up professional services unit and M&A transforming and diversifying product portfolio. Responsible for directing a large, international, cross functional team spanning account management, pre-sales, professional services, sales operations and marketing in addition to advertising account executives, planners, researchers, marketing and sales operations. Functional duties include sales strategy, account planning, revenue and bookings, forecasting, negotiations, sales process, delivery/program management, administration and operations, executive reporting, organizational design/ team building/ performance optimization/ mentoring, corporate strategy, business development, M&A, channel partnerships, go-to-market, marketing, new product launch and product portfolio optimization. Sales channels span pay TV, OTT video, media companies, consumer electronics, web sphere/e-Commerce and advertising agencies. Portfolio includes display ad units, patent licenses plus technology product and solutions including embedded applications, SaaS platforms, cloud services, metadata, analytics and professional services.

Accountable for launching and scaling all facets of a start-up business group responsible for penetrating new markets including worldwide mobile operators, content aggregators and technology suppliers. Developed three revenue lines derived from content distribution and advertising, on-screen guide product and services sales as well as patent licensing. Brought to market a suite of ad supported and premium subscription consumer facing and B2B mobile applications and grew audience to over a million views per month. Functional duties included management and administration, strategy and planning, budgeting, revenue forecasting, sales and account management, partnerships, product development, engineering and marketing. Cost effectively grew the organization, audience base, revenue and P&L from start-up to profitability.

Lead NAM/LTAM media business unit responsible for managing mobile application ecosystem and growing revenues from in app advertising, subscriptions, downloads & purchases in addition to supporting N-Series device range and Nokia Networks equipment, solution and services sales. Member of media strategy team qualifying partnership and M&A opportunities. Lead Mobile TV market making initiative forging consortium comprised of leading media and broadcast infrastructure companies.

Business development role responsible for creating and executing strategies on behalf of marquee international properties as well as negotiating deals with leading global media companies and brands generating new revenue streams from branded content, content distribution and the launch of consumer facing applications and digital channels on emerging digital media platforms including video on demand (VoD), Over the Top (OTT), interactive television (iTV), web and mobile.Previously was Vice President, Production, serving as the senior production manager with “Executive In Charge” oversight of a roster of programs ranging from episodic series to live broadcasts on behalf of all major USA and many major international networks.