Bob Sparshatt Email & Phone Number

I am a seasoned data and analytics executive with over 25 years of experience leading diverse, high-performing teams across Australia, New Zealand, and the UK. My career has spanned a diverse range of industries, including credit services, marketing services, collections, HR, fraud, and identity verification, supporting key functions across financial services, energy, telecommunications, insurance, retail, transport, entertainment, and travel sectors. Throughout, I have consistently delivered value by implementing data-driven strategies that enhance decision-making and drive measurable outcomesThroughout my career, I’ve led a wide array of data functions, including data acquisition, governance, advanced analytics, and product delivery. At Equifax, I oversaw a centralised data office of up do 80 professionals (depending on the size of capitalised projects) across five key functional areas: - Data Acquisition & Vendor Management - Data Engineering & Ingestion - Data Quality & Linking / Data Management - Data Governance & Architecture - Data Delivery & SolutionsI’ve successfully led complex transformations, such as migrating Equifax’s data infrastructure to the cloud and implementing governance frameworks that protected critical assets and unlocked new revenue streams. I also guided cross-functional teams in delivering essential projects, such as Equifax’s response to the ACCC review of the Data Broker industry.Before joining Equifax, my career was focused on marketing services businesses, where I held a range of roles and built several key teams. These roles included a helpdesk and analytical software training group, as well as teams responsible for product delivery, product management, account management, analytical consulting, and vendor management.What sets me apart is my ability to empower teams across the entire data lifecycle—from front-end collection and ingestion to back-end analytics and insights. I’m passionate about fostering a culture of data literacy, innovation, and ownership, where data quality, security, and continuous improvement are paramount.I thrive in leadership roles that balance strategic vision with hands-on execution. My focus is on driving sustainable business growth through data, whether that means transforming data functions, negotiating pivotal contracts, or leading multi-disciplinary teams. I am committed to leveraging data to solve complex business challenges and fuel long-term success.