I am a seasoned data and analytics executive with over 25 years of experience leading diverse, high-performing teams across Australia, New Zealand, and the UK. My career has spanned a diverse range of industries, including credit services, marketing services, collections, HR, fraud, and identity verification, supporting key functions across financial services, energy, telecommunications, insurance, retail, transport, entertainment, and travel sectors. Throughout, I have consistently delivered value by implementing data-driven strategies that enhance decision-making and drive measurable outcomesThroughout my career, I’ve led a wide array of data functions, including data acquisition, governance, advanced analytics, and product delivery. At Equifax, I oversaw a centralised data office of up do 80 professionals (depending on the size of capitalised projects) across five key functional areas: - Data Acquisition & Vendor Management - Data Engineering & Ingestion - Data Quality & Linking / Data Management - Data Governance & Architecture - Data Delivery & SolutionsI’ve successfully led complex transformations, such as migrating Equifax’s data infrastructure to the cloud and implementing governance frameworks that protected critical assets and unlocked new revenue streams. I also guided cross-functional teams in delivering essential projects, such as Equifax’s response to the ACCC review of the Data Broker industry.Before joining Equifax, my career was focused on marketing services businesses, where I held a range of roles and built several key teams. These roles included a helpdesk and analytical software training group, as well as teams responsible for product delivery, product management, account management, analytical consulting, and vendor management.What sets me apart is my ability to empower teams across the entire data lifecycle—from front-end collection and ingestion to back-end analytics and insights. I’m passionate about fostering a culture of data literacy, innovation, and ownership, where data quality, security, and continuous improvement are paramount.I thrive in leadership roles that balance strategic vision with hands-on execution. My focus is on driving sustainable business growth through data, whether that means transforming data functions, negotiating pivotal contracts, or leading multi-disciplinary teams. I am committed to leveraging data to solve complex business challenges and fuel long-term success.
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Chief Data OfficerWinrMelbourne, Vic, Au -
Chief Data Officer / General Manager DataEquifax Dec 2017 - Mar 2024Melbourne, Australia -
General Manager, Data OfficeEquifax Jan 2017 - Dec 2017Melbourne, Australia -
Rdea Board DirectorRdea Oct 2019 - Feb 2024Melbourne, Australia
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Gm Data Governance, Acquisition & StrategyVeda Mar 2016 - Jan 2017Melbourne, Australia -
Head Of Data Strategy & AcquisitionVeda Oct 2013 - Mar 2016Melbourne, Australia -
Data Content ManagerAcxiom Mar 2012 - Sep 2013Melbourne, Australia -
Product Manager - Channel & Data ProductsAcxiom Aug 2011 - Mar 2012Victoria, Australia -
Analytics ConsultantAcxiom Mar 2009 - Aug 2011 -
Principal Consultant - Consumer SolutionsPacific Micromarketing Aug 2007 - Feb 2009 -
Manager - Licensed Customer SolutionsPacific Micromarketing Apr 2001 - Aug 2007 -
Account Manager - Leisure Retail ServicesExperian 1996 - 2000Nottingham, England, United Kingdom
Bob Sparshatt Education Details
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Tourism Sustainability & Management -
Business Administration And Sport Science -
Portsmouth Grammar School -
Glenhurst
Frequently Asked Questions about Bob Sparshatt
What company does Bob Sparshatt work for?
Bob Sparshatt works for Winr
What is Bob Sparshatt's role at the current company?
Bob Sparshatt's current role is Chief Data Officer.
What schools did Bob Sparshatt attend?
Bob Sparshatt attended Nottingham Trent University, The Nottingham Trent University, Lock Haven University Of Pennsylvania, Portsmouth Grammar School, Glenhurst.
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