Bob Sweeney Email & Phone Number

Dallas, Texas, Us

Currently, serving as company sales lead with national retail customer base of this independent, multinational bottling company, the third largest Coca-Cola bottler in the US. Hold governance responsibility for national customers of The Coca-Cola Company (TCCC), representing more than $1.8B across all business channels, including full accountability for 50+ associates and annual sales of more than $975M.

Atlanta, Ga, Us

Selected to spearhead P&L responsibility for sales, warehousing, and distribution for the third largest marketing unit of CCR, which provided direct store delivery for 58 million product cases, representing $780M+ annual sales revenue. Managed team of six Vice Presidents and Directors overseeing 1,800+ employees.✔ Led competitive takeover of the Pepsi brand, after 20 years at the DFW Airport. Restructured and streamlined GTM strategy, including realigned distribution geographies. Exceeded 2016 business plan targets for revenue, gross profit, and volume, achieving recognition of 2016 “Top-Performing Marketing Unit” for Southwest Operating Unit of CCR. Transitioned business to new ownership while delivering top national performance in Q1 2017.

Atlanta, Ga, Us

Orchestrated strategy for maximizing product distribution and sales across multiple channels throughout region, representing more than 175 million eq. cases and +$1B sales revenue annually. Established and implemented requirements for gauging ROI of marketing initiatives and key account acquisitions and divestitures. Led team of 51 direct and 511 indirect associates. Served as Chairperson of Regional Diversity and Inclusion Council. ✔ Led renegotiation of long-term agreements with South Methodist University, University of Iowa Athletics, and Rice University, as well as leading competitive takeover of University of Toledo. Drove 50% gross profit improvement in full-service vending, achieving positive operating profit.

Atlanta, Ga, Us

Selected to create a roadmap for common GTM processes, including sales, routing, merchandising, and outlet execution, for all channels of business. This coincided with conversion of enterprise software from AS/400 to SAP.✔ Partnered with TCCC in applying common GTM processes into new SAP software, which helped facilitate the divestiture of bottling company ownerships over the next couple of years. Key player on team that prepared various territories for sale; business lead for CCR, the company-owned bottler that was being divested.

Atlanta, Ga, Us

Hand-picked to set the vision and implemented the strategy for growing sales across multiple channels in this three-state region, with annual sales of 96 million eq. cases and revenue of $526M. Oversaw 14 direct and 249 indirect associates.✔ Led region to highest rate of growth, out of seven CCR regions, in Fountain and PBU categories in 2012. Established account strategy review protocol for approval of strategic investment requests, ensuring investments were aligned with customer goals.

Atlanta, Ga, Us

Promoted to lead sales and operations for US dispensed beverages (Big Gulp and Slurpee), which represented 34 million eq. cases and $37M sales revenue annually. Held overall responsibility for optimizing the account relationship with 7-Eleven, both at HQ and franchisee levels. Managed performance of direct reports making regional, franchisee, and licensee calls.✔ Led business case for development of sugar-free, low-calorie, frozen carbonated beverages, resulting in a major national sole source supplier agreement with 7-Eleven. Secured incremental placement of POWERADE at 5,000 fountain locations, in addition to placement of Slurpee on a national basis. After launch, POWERADE’s position moved from #2 to #1 in three months. Named “Vendor of the Year” for Dispensed Business in 2012.

Atlanta, Ga, Us

Spearheaded P&L responsibility for managing product portfolio sales to regional chain businesses, representing annual sales of 21 million eq. cases and revenue of $53M.✔ Met or exceeded volume and operating income plans for eight out of 10 years, achieving “Area of the Year” recognition for the South-Central Region in 2005, 2006, and 2008. Secured first major Odwalla customer via alternate distribution. Led business case supporting development of three non-HFCS fountain products for Jason’s Deli.

Atlanta, Ga, Us

Promoted to lead the development and commercialization of new products and services for the Field Operations Group of Coca-Cola North America Fountain, in addition to serving as Operational Lead for due diligence on potential acquisitions. ✔ Contributed to $750K annual savings by leading development of a new product that refreshed the appearance of outdated fountain equipment. Led development of Quality Installation Program, which increased customer satisfaction and reduced service calls by 50% within first 30 days of equipment installation.

Atlanta, Ga, Us

Recruited to manage repair/installation services and distribution for restaurant and distributor accounts in North Texas market, representing 21,000 reactive/9,000 scheduled calls and 16 million gallons of distribution annually. Spent significant time in the field to train customers and identify new ways for consistently improving service.✔ Streamlined agent network to provide fewer points of contact and greater accountability. Improved service quality and agent installation capability, led national equipment upgrade project for Jack in the Box by analyzing initial installations in the South Texas market that failed to meet customer expectations.

Mba, Finance Concentration

Ba, Economics/Political Science