Bob Tanner Email & Phone Number

Temecula, Ca

As Eye Eco’s Director of Sales & Marketing, my responsibilities were in the betterment and growth of the company – driving revenue, as well as building brand equity and interest in what we do, while maintaining a creative edge to set us apart from competitors. I was responsible for the development, execution and tracking of all strategic sales and marketing brand initiatives within B2B and B2C channels and oversee all creative, financial and staffing aspects of both departments. Accountable for both wholesale and online sales, as well as all Campaign Creation, Public Relations, Tradeshows, Website and E-Commerce Management, Media Buys, Events, Social Media, Catalog/Line Sheet/Look Book Production, Brand Ambassadors, Content Creation, Copy Writing, Post Production, In-Practice Marketing, Promotional Merchandise, Co-Op Partnerships, Advertising and management of all 3rd party business partners.• Consistently developed and implemented strategic sales and marketing plans and forecasts to achieve company objectives.• Established and maintained relationships with industry influencers and key opinion leaders.• Directed market channel development and coordinated sales distribution by establishing sales territories, quotas and goals.• Reviewed and analyzed sales performance against incentive programs to determine effectiveness.• Continually monitored marketplace and recommend product positioning, packaging and pricing strategy to produce the highest possible long-term market share.• Examined and determined expenditures, in alignment with monthly/quarterly/yearly budgets.

Greater San Diego Area

Provided executive-level leadership and brand strategy, managing security, success and business growth, increased brand awareness, improved product and production innovation and relevance, grew company by sustainable profitable channels and building brand equity and scale.• Introduced and executed new marketing methodologies with endemic partnerships, influencers, digital execution, and events to increase brand awareness and product demand.• Optimized company health and bottom line strength year over year through devising strategic marketing plans, improving channel management, enriching product offering and reducing costs.• Worked with high profile brand ambassadors on Instagram, Facebook and YouTube.• Strategized and aligned resources to significantly improve direct to consumer revenues year over year.• Devised marketing strategies that improved distributor regional growth and global brand awareness.• Licensed partner relationships included the Bob Marley Family and Kookslams.

Oceanside, Ca

Generated and managed global sales, marketing and production execution that increased brand awareness and consistently drove revenue growth, year over year.• Amplified overall annual revenue year over year through implementing best practices.• Designed and executed effective product development and production strategy that cut development costs, improved product offering and shortened lead times.• Built rapport with retail partners on effective sell-through sales and marketing plans.• Worked with high profile Action Sports athletes.• Developed, launched and managed a domestic sales force.• Introduced effective e-commerce plans for all product categories, providing increased margin dollars to the bottom line.

San Clemente, Ca

Instrumental in building the brand from the ground up, positioning them as the go-to sustainable footwear brand in the action sport industry. Generated and managed global marketing execution and relationships that increased brand awareness and consistently drove revenue growth, year over year.• Managed a positive growth, high margin e-commerce program with owned sites and online partners.• Developed online digital marketing strategies to drive growth and new business opportunities.• Steered efforts towards rebuilding brands position and credibility with consumers and retailers.

Greater San Diego Area

Played a key leadership role in both the Sales and Marketing departments, resulting in increased revenue, additional market distribution and broadened global brand awareness.• Successfully developed and executed strategic initiatives for all areas of the Marketing department.• Responsible for all aspects of the multi-million dollar Marketing budget.• Co-founded the Reef Board Build-Off, which led to $60,000+ in charitable contributions over two years.• Other positions held at Reef include Key Accounts Sales Manager and being the company’s first ever Sales Analyst

Greater San Diego Area

• Recruited and managed 14 independent sales representatives, leading to a doubling of sales volume in 18 months.• Successfully built long-lasting retail relationships.• Designed, implemented and executed sales and promotional budgets and strategies by region.• Expanded distribution to major accounts such as Pac Sun, Victoria’s Secret and Macy’s West

Greater San Diego Area

• Oversaw all buying, operations and staff management for two surf specialty stores.

Greater New York City Area

• Retail Director of Accessories for nationwide retail chain.

Greater New York City Area

• Key Accounts Sales Manager for all NYC Department and Specialty Stores, selling Ray Ban, DK, DKNY, Jones New York, Joseph Abboud, Solargenics and Acculens branded eyewear.• Also held Account Executive positions in New England and Mid-Atlantic territories.

Washington D.C. Metro Area

• Women’s Accessories Senior Assistant Buyer for Department Store Chain.• Other positions held included Area Sales Manager and Executive Trainee.