Bob Terry

Bob Terry Email and Phone Number

Co-Founder, Consultant and Fractional CMO @ Elixir Group
New York, NY, US
Bob Terry's Location
New York City Metropolitan Area, United States, United States
Bob Terry's Contact Details

Bob Terry personal email

n/a
About Bob Terry

I am an omni-channel CPG marketing executive who successfully builds brands and drives profitable growth. Developed through leading both brands and agencies, I bring a unique integration of both creative and strategic thinking. I seamlessly blend the two to deliver innovative business solutions, from marketing strategies, product innovation, enterprise-wide resource allocation, and consumer engagement platforms.

Bob Terry's Current Company Details
Elixir Group

Elixir Group

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Co-Founder, Consultant and Fractional CMO
New York, NY, US
Website:
elixirgroup.rs
Employees:
311
Bob Terry Work Experience Details
  • Elixir Group
    Co-Founder, Consultant And Fractional Cmo
    Elixir Group
    New York, Ny, Us
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  • Lemonaide
    Co-Founder, Consultant And Fractional Cmo
    Lemonaide Jan 2024 - Present
    Strategic business and marketing services for early-stage organizations looking to define their place in the marketplace. We specialize in market-sizing, positioning, business and marketing planning, and demand creation. From strategic deep dives through ideation and activation/execution.
  • Peltz Shoes
    Senior Vice President Marketing
    Peltz Shoes Oct 2022 - Jan 2024
    Clearwater, Fl, Us
    Responsible for consumer marketing across all channels (peltzshoes.com, Amazon, and six retail stores), including managing and executing co-op marketing for nearly 300 vendor brands.
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  • Wellness Insight Technologies Inc.
    Brand Marketing - Strategic Consultant And Board Advisor
    Wellness Insight Technologies Inc. Jan 2021 - Oct 2022
    Strategic consultant working directly with founders of technology startup in the cannabis sector. Areas of focus include brand positioning, route-to-market strategy (retail as well as D2C e-commerce), strategic partnership development, and consumer activation.Witi is a technology company bringing the connected-health revolution to natural remedies. Our AI-enabled device provides an unprecedented self-care experience:personalized dosing, guidance, tracking and social engagement. www.getwiti.com
    View
  • Blue Buffalo Co
    Svp Of Consumer Marketing & Activation
    Blue Buffalo Co Oct 2018 - Jan 2021
    Wilton, Ct, Us
    Member of Executive Management Team of billion dollar natural pet food company. Responsible for all consumer marketing and consumer engagement (acquisition through retention); managing $100M+ budget, leading teams in Media Planning/Buying, Channel & Shopper Marketing, e-Commerce Marketing, Digital Experience, CRM, Consumer Activation, Events/Experiential, Corporate Philanthropy, and Creative Development
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  • Elixir Group
    Founder, President, Principal Consultant
    Elixir Group Mar 2017 - Oct 2018
    Elixir Group is a think tank and growth accelerator specifically dedicated to the beverage sector. Staffed with a stable of veterans from the beverage world, we work with brands (from startups to iconic category leaders) to unlock their potential and flourish in the marketplace. We work from initial incubation through product development, business planning, strategic positioning, route to market, creative expression, and in-market activation. Oh, and we are also launching some brands of our own…
  • Freshbev Craft Juicery™ / Ripe® Bar Juice®, Ripe® Craft Juice™
    Chief Marketing Officer
    Freshbev Craft Juicery™ / Ripe® Bar Juice®, Ripe® Craft Juice™ Jul 2016 - Mar 2017
    Chief Marketing Officer for early-stage beverage company. Responsibilities included rolling out new branding/packaging across total portfolio (RIPE Craft Juices and RIPE Bar Juices), developing strategic positioning for master brand, crafting creative expression, and executing across all channels (print, digital, OOH, radio, experiential, etc). Business covered multiple classes of trade - grocery retail, off-premise liquor stores, on-premise bars, restaurants, food service, e-commerce, etc. Outside vendor/agency management, team development, internal process development.
  • Gro360
    President
    Gro360 Nov 2008 - Feb 2016
    Us
    Founded gro360 within Omnicom as a sister agency to Colangelo. The original focus of gro360 was on goods and services in the sectors of Sustainability, Health and Wellness, Education, Natural, Organic, and Pro-Social. To meet the needs of our clients, our offering expanded to include a full suite of Strategic Consulting encompassing high-speed problem-solving interventions, platform development, total business reworks and outsourced management for start-ups and turn-arounds.
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  • Colangelo
    Chief Engagement Officer
    Colangelo Jul 1997 - Feb 2016
    Norwalk, Connecticut, Us
    One of the founders of Colangelo, I started the creative department as Executive Creative Director.Over the course of the agency's evolution, I have been instrumental in expanding our offering, heading up disciplines in Brand and Marketing Strategy, Brand and Package Design, Interactive and Digital Services, Client Engagement, and Business Development.One of the co-authors of the "Unfair Advantage" methodology of creating unique and ownable integrated brand-building plans.
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  • Ryan Partnership
    Vp Creative Director
    Ryan Partnership Oct 1988 - Jul 1997
    Started as an Associate Art Director and worked my way up to Vice President Creative Director. Managed large, cross-discipline creative team with multiple clients.
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Bob Terry Skills

Integrated Marketing Marketing Brand Development Creative Strategy Creative Direction Interactive Marketing Digital Marketing Digital Strategy Advertising Brand Management Brand Architecture Digital Media Relationship Marketing Concept Development Email Marketing Corporate Branding Interactive Advertising Direct Marketing Mobile Marketing Customer Insight Art Direction Copywriting Sponsorship New Media

Bob Terry Education Details

  • Dartmouth College
    Dartmouth College
    Visual Studies
  • Omnicom University
    Omnicom University
    Advanced Management Program

Frequently Asked Questions about Bob Terry

What company does Bob Terry work for?

Bob Terry works for Elixir Group

What is Bob Terry's role at the current company?

Bob Terry's current role is Co-Founder, Consultant and Fractional CMO.

What is Bob Terry's email address?

Bob Terry's email address is bu****@****360.com

What schools did Bob Terry attend?

Bob Terry attended Dartmouth College, Omnicom University.

What skills is Bob Terry known for?

Bob Terry has skills like Integrated Marketing, Marketing, Brand Development, Creative Strategy, Creative Direction, Interactive Marketing, Digital Marketing, Digital Strategy, Advertising, Brand Management, Brand Architecture, Digital Media.

Who are Bob Terry's colleagues?

Bob Terry's colleagues are Zorica Petković, Suzana Djurdjevic, Mitar Ostojic, Nemanja Jovanovic, Jelena Stefanović, Danilo Teodinov, Jelena Jovanovic.

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