Bob Terry Email & Phone Number

New York, Ny, Us

Strategic business and marketing services for early-stage organizations looking to define their place in the marketplace. We specialize in market-sizing, positioning, business and marketing planning, and demand creation. From strategic deep dives through ideation and activation/execution.

Clearwater, Fl, Us

Responsible for consumer marketing across all channels (peltzshoes.com, Amazon, and six retail stores), including managing and executing co-op marketing for nearly 300 vendor brands.

Strategic consultant working directly with founders of technology startup in the cannabis sector. Areas of focus include brand positioning, route-to-market strategy (retail as well as D2C e-commerce), strategic partnership development, and consumer activation.Witi is a technology company bringing the connected-health revolution to natural remedies. Our AI-enabled device provides an unprecedented self-care experience:personalized dosing, guidance, tracking and social engagement. www.getwiti.com

Wilton, Ct, Us

Member of Executive Management Team of billion dollar natural pet food company. Responsible for all consumer marketing and consumer engagement (acquisition through retention); managing $100M+ budget, leading teams in Media Planning/Buying, Channel & Shopper Marketing, e-Commerce Marketing, Digital Experience, CRM, Consumer Activation, Events/Experiential, Corporate Philanthropy, and Creative Development

Elixir Group is a think tank and growth accelerator specifically dedicated to the beverage sector. Staffed with a stable of veterans from the beverage world, we work with brands (from startups to iconic category leaders) to unlock their potential and flourish in the marketplace. We work from initial incubation through product development, business planning, strategic positioning, route to market, creative expression, and in-market activation. Oh, and we are also launching some brands of our own…

Chief Marketing Officer for early-stage beverage company. Responsibilities included rolling out new branding/packaging across total portfolio (RIPE Craft Juices and RIPE Bar Juices), developing strategic positioning for master brand, crafting creative expression, and executing across all channels (print, digital, OOH, radio, experiential, etc). Business covered multiple classes of trade - grocery retail, off-premise liquor stores, on-premise bars, restaurants, food service, e-commerce, etc. Outside vendor/agency management, team development, internal process development.

Us

Founded gro360 within Omnicom as a sister agency to Colangelo. The original focus of gro360 was on goods and services in the sectors of Sustainability, Health and Wellness, Education, Natural, Organic, and Pro-Social. To meet the needs of our clients, our offering expanded to include a full suite of Strategic Consulting encompassing high-speed problem-solving interventions, platform development, total business reworks and outsourced management for start-ups and turn-arounds.

Norwalk, Connecticut, Us

One of the founders of Colangelo, I started the creative department as Executive Creative Director.Over the course of the agency's evolution, I have been instrumental in expanding our offering, heading up disciplines in Brand and Marketing Strategy, Brand and Package Design, Interactive and Digital Services, Client Engagement, and Business Development.One of the co-authors of the "Unfair Advantage" methodology of creating unique and ownable integrated brand-building plans.

Started as an Associate Art Director and worked my way up to Vice President Creative Director. Managed large, cross-discipline creative team with multiple clients.

Ba, Visual Studies

Advanced Management Program