Bob Wall Email & Phone Number

New York, Ny, Us

• Created a media consulting business connecting production companies and major distribution platforms (networks, streaming services, etc.) with blue chip brands. Develop go-to-market sponsorship sales strategies with a focus on branded content, digital media and in-show integrations. Concept, sell and execute branded content ideas. My current client roster includes major production companies and studios that have upcoming projects on ABC, CW, PBS, national syndication, Amazon Prime and other streaming platforms.

Paris, Idf, Fr

• Fixed term contract position as F/T advertising sales consultant/Director at Unibail-Rodamco-Westfield (Brand Ventures Group) selling integrated packages and unique solutions (large format DOOH, sponsorship, experiential marketing, mobile, programmatic, etc.) to national advertisers at Westfield centers, World Trade Center Oculus and major transit hubs. (W2 employee).

New York, Ny, Us

• Sold Digital Out-of-Home (DOOH) media, mobile and other location based media to Fortune 500 clients, national buying agencies and planning groups.• Platforms included Cinema (interactive digital screens), Transit Centers, Shopping Malls, Lifestyle Centers and Bar Media (digital touch-screen jukeboxes).• Leveraged data capabilities, Augmented Reality, Branded Content and other innovative ideas to sell through integrated partnerships that drive revenue and achieve client ROI.• National accounts won included Chanel, Sephora, Christian Dior, Dell, Uniqlo, Universal, Verizon, T-Mobile, Swarovski, H&M and Blu E-Cigarettes.

New York, New York, Us

Led, coached and inspired A&E Ad Sales Partnerships team, transforming and revitalizing group to be pro-active, more client facing and in better alignment with media ad sales team; provided strategy and direction on all operational aspects of solutions-based selling for sales and partnerships team.Set go-to-market national ad sales partnerships strategy for some of cable’s biggest programs (Storage Wars, Duck Dynasty, Wahlburgers, Bates Motel)Spearheaded efforts across organizational matrix to create and sell through best-in-class integrated client partnerships using on-air, digital, social and network promotional assets. Worked with key clients across multiple categories for scripted, non-scripted and live content: Auto (Toyota, GM, Chrysler), Wireless (Verizon, AT&T), Retail (Walmart, Kay’s), QSR (Wendy’s McDonalds), CPG (P&G, Unilever), Insurance (Allstate, State Farm) and Beverage (Miller Coors, Heineken).Winner of two PROMAX awards for integrated partnerships (RAM/Longmire, WALMART/Duck Dynasty)

London, London, Gb

• Strategic-thought leadership role. Worked with content partners and MEC Entertainment, Broadcast and Digital teams in evaluating, developing and executing branded entertainment programs in partnership with AT&T and other agency clients. (Vampire Diaries/CW and AT&T, Bar Karma/Current TV and AT&T)• Explored and evaluated multi-platform partnership opportunities and new forms of branded content and communicated POV’s to client. Built out content tie-ins (on-air, digital, promotional and social) and ensured all creative elements achieve client satisfaction.• Developed and institutionalized processes that streamlined and enhanced overall information flow between content partners and agency.

Sunnyvale, Ca, Us

• Responsible for creating best-in-class branded entertainment programs woven through-out Yahoo! portal.• Managed a cross functional team of program managers, editorial and creative leads for delivering showcase programs targeted to key audiences.

New York City, Ny, Us

• Led all Branded Entertainment efforts, from conception through execution, for hit shows on USA Network (Monk, Royal Pains, Burn Notice, Psych, WWE, Starter Wife and White Collar) and previously Bravo (Top Chef, Top Design, Queer Eye, Project Runway, Shear Genius, Blow Out, Battle of the Network Reality Stars) and SyFy (Eureka, Who Wants to be a Superhero)• Market leader in the introduction of new fee-based revenue stream. • Worked with creative teams (network programming, producers, directors) in developing and executing some of the highest IAG results for cable program integrations: Sprint, Toyota and SC Johnson• Closed new business through integration: Bacardi, Evian, Calphalon, Sprint, Red Robin

New York City, Ny, Us

• First-to-market with cross-platform pitches utilizing all of the NBC Universal divisional assets • Created value proposition and sales pitch for UniHD network; trained cable sales, closed first HD deal (Sharp)• Evaluated acquisitions for NBC Universal, laid groundwork for Sundance Channel partnership• Performed dual-role, continued to head Trio sales while in Connect position

• Led on-air sales efforts for digital pop culture cable network Trio (20+ MM subs); managed every step in sales/marketing process from initial client needs assessment, through sale, to fulfillment• Increased revenue by 80% in second year, signed on more than 35 new clients• Sold joint-network deals with USA Network and SyFy management• Managed the sales efforts of USA Network and SyFy special programs, including Westminster Kennel Dog Show, Nashville Star and various movie projects

• Oversaw stewardship and inventory efforts for USA Network and Sci-Fi Channel; increased adu payback efficiency and revenue through stewardship systems, inventory control processes and pricing models • Reduced network audience liability by over 65% within one-year period; presented new systems, strategies and philosophy to buying groups at major agencies across US• Managed all pricing, sales forecasting and inventory control for sports properties, including US Open and PGA events; developed valuation models to determine financial returns on new sports ventures • Worked with senior sales management in identifying, marketing and selling to prospective advertisers

Ba, Journalism

Digital Marketing

Education record