A disruptive new technology focused on soil health!

AGRIVI is one of the global leading farm management software companies. Our digital agriculture solutions empower major stakeholders within the agri-food value chain to produce nutritious, healthy and sustainably grown food

Head of Sales and strategy lead for a company transforming agriculture. Trace Genomics, through DNA sequencing, examines the microbiome of soil to determine soil health and soil borne pathogen risk. It's a "never been evaluated" portion of agriculture that defines how able the soil is to convert fertilization products into a plant usable form and to identify soil borne pathogens during the growing season and in advance of planting.

TerrAvion is a Y Combinator alumni, venture backed, aerial imagery company specializing in delivering a revolutionary aerial imaging technology aimed at the agricultural community, at large. Locations served include CA (statewide), OR, WA, ID, IA, SD, MN, KS, NE, CO, TX, MS, AR, MS, FL, Matto Grosso, Brazil and Santiago, Chile.As a senior national business development executive, my responsibilities include driving new direct and channel sales growth from large agribusiness clients such as Driscolls/Reiter, Crop Production Services (CPS), CHS, Climate Corp., St. Michelle Wine Estates, LambWeston, etc. Additionally, I manage the Regional Vice Presidents of the Specialty Crops sales organization, focusing on CA, PNW and FL. I am highly skilled at account identification and penetration, contract negotiation, and relationship development.

Consulting practice specializing in sales, business development and operations for start up and growth stage companies. Clients include:Emerson Resources, a Pharma/Biotech Contract Research Organization (CRO) Emerson Resources specializes in Phases I-IIb formulation development, dosage form development/manufacturing and analytical support services for the pharmaceutical and biotechnology industries. Engaged to establish a presence in California by calling directly into the senior level management of research departments in pharma and biotech companies, based primarily in the San Francisco Bay Area, Los Angeles and San Diego. Assisted in establishing an inside sales support group.“Company A” – a stealth mode clinical diagnostics company specializing in saliva based breast cancer screening. Engaged to establish general strategy and assist in fund raising. Company currently in clinical trials with Mayo Clinic and is in process of raising a $5MM round of funding. M. Draxton, Inc., a virtual winery specializing in premium Napa and Sonoma bulk wine. Established in 2009 to supply premium wineries and negotiants throughout the nation. Engaged to establish the operational infrastructure, financial infrastructure, strategy, etc. for this 8 person, $13MM company. Responsibilities included establishing a sales and distribution network for a burgeoning case goods (bottled wine) component and financial planning for a tank storage component.

Oversee all operational aspects of an agricultural, home/garden, and professional product contract research organization. Established business and strategic plan, raised SBA acquisition funding, establish budgets, manage P&L, manage executive staff, etc.

Hired to assist in business acquisition roll-in and to direct sales/service efforts for LCA’s Northern California and Northern Nevada business units. Managed all aspects of the sales and service organizations for a territory extending from the Oregon State border to Bakersfield in CA. and from the Nevada/Utah border to Reno in Nevada. Staff of 19 including 7 direct reports, with $40M in annualized sales and $2.0M new sales budget.Retained over 85% of business acquired.  Successfully transitioned and maintained all Managed Care agreements in the Bay Area including 3 of the top 5 plans. Increased “pull through” revenues by 15% in first year.

Hired as employee #4 to manage and direct all sales efforts and to assist in all other operational aspects of a Life Sciences internet portal established in 1992. Responsibilities include hiring of executive and operations staff, hiring of national sales force, establishing annual sales projections and strategic plan, structuring vendor relationships, etc. Participated in the drafting of final business plan and raising of angel/venture capital funding for operations. Participated in or managed all Business Development and Marketing activities. Report directly to Founder/CEO. Member of executive committee.

Managed all aspects of the sales and service organizations for a territory extending from the Oregon State border to King City, CA. 7 direct reports with $20M in annualized sales. Region 169% of quota. Led number 1 team in Western Region, Top 3 ranked team nationally.  Northern California trainer for Healtheon’s Dx internet product. Team leader for maintaining 3 of the 5 largest Managed Care agreements in the Bay Area. Coordinated bid process and led implementation team for Alta Bates Medical Group contract, awarded to SmithKline Beecham (July 1999). Contract included the set up of 6 new patient service centers, to accommodate over 600 physicians and 90,000 new patients.