Bob Wilhelm

Bob Wilhelm Email and Phone Number

Chief Marketing Officer @ Augustine Institute
St. Louis, MO, US
Bob Wilhelm's Location
St Louis, Missouri, United States, United States
Bob Wilhelm's Contact Details
About Bob Wilhelm

Motivated and engaging leader with energy and enthusiasm; leadership and team-building skills; a collaborative style and personality; strategic and planning strength. Deep background in branding strategy and architecture, brand development, marketing, communication, customer experience and outreach. My career has had a substantial focus in agriculture marketing, domestically and internationally,Currently responsible for vision and development of critical digital marketing strategy -- both in how Bayer's internal teams are best structured for growth and application of this rapidly developing area; and also how the Crop Science business can best lift and speed results of digital and content marketing adoption with our customers. Also responsible for commercial branding strategy including new brands, brand architecture, branded customer experience, customer value accrual and brand health metrics, and ensuring the company's brands are managed as high-value assets.

Bob Wilhelm's Current Company Details
Augustine Institute

Augustine Institute

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Chief Marketing Officer
St. Louis, MO, US
Bob Wilhelm Work Experience Details
  • Augustine Institute
    Chief Marketing Officer
    Augustine Institute
    St. Louis, Mo, Us
  • Augustine Institute
    Chief Marketing Officer
    Augustine Institute Aug 2024 - Present
    Greenwood Village, Colorado, Us
  • Bayer Crop Science
    Vice-President, Digital Brand Experience, Marketing & Product Communication
    Bayer Crop Science Aug 2020 - Aug 2024
    Leverkusen, North Rhine-Westphalia, De
  • Bayer Crop Science
    North America Brand & Marketing Communication Strategy Lead
    Bayer Crop Science Mar 2019 - Aug 2020
    Leverkusen, North Rhine-Westphalia, De
  • Bayer Crop Science
    Global Commercial Branding Lead
    Bayer Crop Science Aug 2018 - Mar 2019
    Leverkusen, North Rhine-Westphalia, De
  • Monsanto
    Global Branding Lead
    Monsanto Sep 2013 - Aug 2018
    St. Louis, Missouri, Us
    Global commercial branding lead for $15B agriculture innovator with a broad, innovative "house of brands" portfolio. Engage with business and marketing leadership to develop brand strategy and architecture supporting business goals. Work with marketing teams around the world to define customer brand experience direction to draw closer to customers, and customers closer to our brands, ultimately accruing brand equity. Develop tight governance and guidelines for organizational accountability to brand health and consistency. Use brand metrics to set goals, and ensure customer value is strong and growing, to support business objectives. Strong collaborator with marketing teams around the world to ensure both local and global perspectives are reflected in brand strategy, naming, marketing and metrics; and sustain value over time.
  • Rabo Agrifinance
    Senior V.P., Marketing
    Rabo Agrifinance Mar 2011 - Feb 2013
    Us
    Hired to lead both commercial marketing and internal communication. Performed strategic assessment for business, marketing needs and staff; developed plans for both external marketing and internal communication; and developed teams to execute. Personal involvement in corporate communication and PR. Led Rabo AgriFinance branding strategy, standards and campaign development; commercial marketing and PR campaigns; social media strategy. Led development of 5-year digital roadmap and website strategy. Early advocate and driver for agriculture and financial industry/influencer outreach; government influencer outreach; and key executive internal and market communication.
  • Adfarm
    Managing Director, U.S.
    Adfarm May 2005 - Mar 2011
    Calgary, Alberta, Ca
    Part of executive leadership team for company, which included business and people in U.S. and Canada. Developed and led a coordinated U.S. growth strategy including a U.S.-targeted company brand awareness effort to support business development in the United States. Leader in strategy, planning and business development activities; hands-on manager with key client business and relationships, including Bayer CropScience U.S. and Canada; Dow AgroSciences Canada; EMD/Novozymes.
  • Osborn & Barr Communications
    Vice-President, Account Management
    Osborn & Barr Communications 1995 - 2005
    St. Louis, Mo, Us
    First exposure to field of agriculture and agribusiness marketing was an experience that changed the arc of my career and life. Member of executive leadership team. Other roles included leadership of key accounts and teams; leading agency teams for major global new technology launches for clients; development of federal government team that established and grew agency business with federal government agencies and departments.

Bob Wilhelm Skills

Public Relations Marketing Communications Social Media Marketing Marketing Strategy Integrated Marketing Advertising Corporate Communications Strategic Planning Brand Development Market Research Internal Communications Project Planning Business Development Strategy Creative Direction Direct Mail Account Management Marketing Brand Awareness Media Planning Direct Marketing Strategic Communications Team Building Leadership Digital Marketing Brand Management Market Planning Management Social Media Online Advertising Media Relations Trade Shows Email Marketing Digital Media

Bob Wilhelm Education Details

  • University Of Missouri-Columbia
    University Of Missouri-Columbia
    Advertising

Frequently Asked Questions about Bob Wilhelm

What company does Bob Wilhelm work for?

Bob Wilhelm works for Augustine Institute

What is Bob Wilhelm's role at the current company?

Bob Wilhelm's current role is Chief Marketing Officer.

What is Bob Wilhelm's email address?

Bob Wilhelm's email address is bo****@****oag.com

What is Bob Wilhelm's direct phone number?

Bob Wilhelm's direct phone number is +120854*****

What schools did Bob Wilhelm attend?

Bob Wilhelm attended University Of Missouri-Columbia.

What skills is Bob Wilhelm known for?

Bob Wilhelm has skills like Public Relations, Marketing Communications, Social Media Marketing, Marketing Strategy, Integrated Marketing, Advertising, Corporate Communications, Strategic Planning, Brand Development, Market Research, Internal Communications, Project Planning.

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