Bob Willson Email & Phone Number

San Mateo County, California, United States

San Francisco Bay Area

As the Program Manager at Airtable, my primary focus was on supporting Solutions initiatives within the Product and Marketing departments. In this role, I played a pivotal part in several key areas:• Workflow Optimization: Defining and streamlining workflows, including educating cross-functional teams on centralized brand marketing workflows.• Quarterly Planning: Actively contributing to resource allocation and planning for Integrated Marketing, Content, and Creative teams to meet their objectives and OKRs.• Efficient Project Tracking: Building and maintaining a user-friendly project tracking interface for quick identification and resolution of project issues, benefiting cross-functional partners.

San Francisco Bay Area

Led a diverse team, which included illustrators, animators, video editors, and designers, reporting directly to the Creative Director. In this role, I focused on streamlining workflows, implementing Airtable project trackers, and establishing efficient processes to enhance project success. Collaboration was at the core of my approach as I worked closely with cross-functional teams, including Product Marketing Management (PMM), Integrated Marketing, Content, and Education teams, to guarantee the success of numerous launches and the timely delivery of Go-To-Market (GTM) assets.

Managed resourcing and planning in line with purpose-driven company priorities. Provided on-site leadership to a multifaceted creative team, including directors, copywriters, designers, producers, and project managers. Established and oversaw consistent workflows across internal and external teams driving efficiency and transparency throughout project lifecycles.

Sunnyvale, California

• Provide input and production expertise into client quarterly planning• Maintain and own project resourcing for all interactive projects, including project assignments, capacity, and change management• Ensure all interactive work is produced to the highest quality; responsible for quality of all assets prior to handoff• Provide interactive production strategy and planning for upcoming launches and updates to ensure production capabilities are understood and considered• Oversee performance management and career development of interactive content production managers• Actively participates in attracting top talent and employee retention• Participate in project kickoffs, content meetings, reviews, and other project-based meetings• Create and analyze production and capacity reports• Continually looks for ways to enhance productivity through process improvements, task automation, and new technology• Facilitate relationships between internal and external partners, ensuring up-to-date information is communicated• Manage scope of content and communicate scope and timing fluctuations to all stakeholders• Proven ability to build relations and work effectively across many stakeholders• Remains current on technology and trends in interactive production

Sunnyvale, California

• Managed the design and production of imagery across all Interactive channels; .com, DMs, Online Store, Store App , In-store Digital Signage• Collaborated daily with Interactive creatives and producers, Product and Geo Content Production Managers and Business Affairs • Planned, managed, and tracked assets throughout the production process to ensure on-time and pixel-perfect delivery • Partnered with the Graphic Production team on final web implementation

Cupertino

Cupertino

Cupertino

Responsible for creating and maintaining screen/composed tracking matrices documents for Retail and Channel Producers. Work closely with Content Coordinators to ensure all file names are accurate and update Studio/Schawk teams. Review overview by mechanical to assist in localization scrub to determine where screens will be used. Work with Asset specialist to ensure all deliverables are current and accounted. Collaborate with Apple Producers, Content Coordinators and Schawk SF to route screens for copy, editing, color and QC to ensure all screens/hardware are accurate.

Oakland, Ca

Responsibilities include producing complex print-based projects from initial design concept(s) to Responsible for producing complex print-based projects from design to delivering final artwork files to the press. Work directly with clients to develop design concepts. Design high-quality custom templates for website marketplace. Sustaining work includes typesetting and completing marketing materials for customer orders within the required deadlines. Troubleshoot and adjust customer layouts and scan camera-ready art as needed. Review digital files for adherence to company print specifications. Responsible for archiving artwork upon completion of print jobs.

Santa Monica, Ca

Responsible for provisioning new client accounts and maintaining and revising support materials. Duties also included sales and support, as well as, assisting with design and production of marketing and business collateral.