I work closely with Engineering, Design, QA, and Product leadership to  gather and prioritize customer requirements, developing product briefs, writing new features, and ensuring customer satisfaction goals are met.

I currently spearhead RealPage’s Digital Advertising Solutions and manage our Data Science and Product Teams. G5 leverages proprietary technology combining expert industry strategies, AI and probabilistic multi-touch attribution (MTA) to deliver unparalleled advertising solutions. Our goal is to efficiently target and convert high-intent customers within diverse markets, optimizing ad spend across networks and ad types.- Delivered Demandx, a proprietary technology combining expert industry strategies, advanced AI, and probabilistic multi-touch attribution (MTA), revolutionizing advertising solutions and elevating client performance metrics.- Led the development of RealPage's advanced tech stack, G5, to manage digital advertising campaigns across platforms including The Trade Desk, Google Ads, and Meta.- Introduced Doorway, a chatbot to track user interactions, gather feedback, and analyze patterns to offer valuable insights about customer behavior, preferences, and pain points.

For innovators at media companies, Marketron delivers a revenue performance engine that optimizes and accelerates new revenue streams, scales operations and delivers an end-to-end unified digital advertising experience.- Launched Marketron NXT, a unified platform that simplified digital ad sales, operations, and reporting for major media companies through seamless integration of AI/ML-driven capabilities.- Designed a ML-based tactic recommendation engine, enabling digital ad proposals that optimize campaign performance and maximize revenue.- Built integrations with key digital technology partners like The Trade Desk, MatchCraft, and Cuebiq, leveraging Bayesian models to automate targeting and bidding strategies.

TapClicks is a unified marketing operations, analytics, and reporting solution for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities. The platform integrates more than 200 different data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the full breadth of popular marketing and advertising tools used in the industry today.TapClicks provides Order Management built to streamline the buying and selling of all Ad Channels. Capture orders automatically from CRM opportunities and push orders seamlessly Ad Serving Platforms. Enter objectives and goals right at the point of sale. TapClicks also Manages your workflow across account management, ad operations, vendors, billing and customers. Prevent revenue leakage from incorrect billing and inefficiency.

Kinesso (formerly Cadreon) is IPG Mediabrand’s Ad Tech unit, responsible for developing best-in-class programmatic technology solutions. In a widely disparate technology landscape, we leverage best-in-class technology to deliver the most comprehensive, highest-performing programmatic solutions on the market. We provide extensive expertise for some of the best and brightest brands across our IPG Mediabrands agency partner landscape. Headquartered in San Francisco, Cadreon operates in 68 markets worldwide.

Facilitated integration of Basis Technologies’ platforms with NetSuite OneWorld based on user requirements.Successfully transitioned Legacy Data Warehouse/BI to AWS in a hybrid methodology environment.Managed Agile meetings and provided progress reports to stakeholders.

Define product requirements for OpenTV’s Eclipse/xG Billing, built on Microsoft Dynamics AX 2012 to consolidate multi-product invoicing and accounting for Linear, On Demand, Digital, Interactive and OTT/IPTV. Extensive involvement with Time Warner Cable Media executives and stakeholders to win the RFP and secure the engagement. Wrote detailed Product and Functional Specification documents based on in-depth, onsite customer interviews. Collaborated with WideOrbit, BlackArrow, Visible World, Operative, DoubleClick, adBlocks and others to establish interfaces.

Coordinate Cisco International 4.0 activities through the product lifecycle, ensuring smooth transition through the BRD, FSD, Business Commit, Concept Commit, Execute Commit, Testing and Release Stage Gates.Program management duties include the coordination of seventeen business tracks touching Customs, Tax, Logistics, Accounting, etc., to deliver Cash Rover Project – Q3FY11

As Director of Ad Operations I owned all aspects of 4INFO’s Ad Server products including the strategy and execution tactics across all stages of the product lifecycle. I managed 4INFO’s ad inventory, the ad order insertion process, and trained 4INFO’s partners to sell mobile advertising on SMS, WAP, and Java/BREW Client interfaces. Built out Ad Console, a proprietary Ad Server developed to insert text ads in SMS content, allowing the ability to target by channel, keyword, geography, carrier, day of week and time of day. The application included complete Campaign Management UI and Reporting Portal.Major responsibilities: - Managed a team of Traffic Managers, Optimization Analysts, Account Managers, Product Managers, Software Engineers and Copywriters.- Supported business development and sales initiatives and programs related to mobile advertising -- Monitored competitive environment - Managed, documented and tracked the product life cycle from concept to launch, and ensure improved usage and performance - Developed and cultivated vendor relationships within the mobile content and development community and advertiser, and agency relationships within the mobile and interactive media buy space Specialties:Mobile Content delivery Mobile Advertising

Managed all aspects of software design, delivery and support for I-Many’s Enterprise Contract Management solutions for key Fortune 50 companies, including Proctor & Gamble, Honeywell, Kodak and Royal Dutch/Shell.Worked directly with customers to capture software requirements and deliver robust and timely business applications and features.Responsible for customer input and focus group coordination, product scope prioritization, project schedules and roadmap.

Marketron International provides integrated Sales, Traffic and Business Intelligence solutions to help broadcasters transform their sales and traffic departments into strategic profit centers and fine-tune their operational effectiveness. As Director of Product Development I oversaw the creation of custom applications allowing the integration of Marketron's core applications with client's proprietary systems to eliminate redundancy and increase efficiency.