Responsible for revenue generation of a Mark Cuban Shark Tank funded startup in the fast growing smart lighting IoT segment. Expanded the retail placement to over 1500 retailer locations in North America, including Best Buy, Target, Home Depot Canada, Bed Bath & Beyond, and Fry's Electronics. Initiated new content and marketing strategy for Amazon to grow YoY sales by over 400%.Crafted new product focused video content to improve presentation of key benefits of smart lighting. Drove a content based marketing strategy including popular articles on benefits of Bluetooth Mesh to highlight thought leadership in the category.Developed marketing and business development plan to establish ilumi's MeshTek Bluetooth mesh chipset as a valid IoT platform for lighting and AV control. Partnered with Optoma to demonstrate the first Bluetooth Mesh enabled projector demo at CEDIA show.

Responsible for driving revenue for the ground breaking LED bulbs using patented bluetooth mesh technology. Customers include Best Buy, Home Depot, Amazon, as well as licensing our technology to other consumer electronic companies for secure and effective bluetooth control of products

Develop and execute go-to-market, product, and promotional efforts along with new business development for strategic initiatives in North America. Drive customer experience for inbound calls, BenQ Store website activities, and internal customer service call centers.

Responsible for eCommerce and Retail market penetration strategy, including BenQ's direct B2C eCommerce site and major online retailers such as Amazon and Tiger Direct. Implement content and customer acquisition platforms such as WebCollage and HubSpot to broaden our customer base, and e-merchandising our products for the US market. Also manage brick and click retailers Fry's and Micro Center. - Won 2012 Worldwide Strategic Team award for efforts to develop gaming monitor business and strategic relationship with Major League Gaming in the US- Improved US retail projector revenue market share from under 1% in 2011 to over 6% by February 2013

Develop and manage third party channel relationships including major US Distribution partners focusing on fast growing digital signage and media product lines. Negotiated Distribution contracts with Almo, SYNNEX, Tech Data, and Ingram Micro to drive the exposure of AMX products to the IT community. Created an incremental revenue stream of over $1 million in less than a year, and won the US Strategic Win award at the 2011 Sales Meeting.

Responsible for directing strategic marketing strategies and sales programs to drive DLP market share with OEM customers, major US and EU resellers in the multimedia projector market. Created solutions focused messaging and tools that have generated substantial market share gains in the US education market and the EU retail market. Developed high level relationships with top US Professional AV dealers as well as retailers in France, Germany, and UK to create sales programs aligned to address the strategic market barriers for success. Created breakthrough tools such as the DLP TCO calculator (www.dlp.com/tco) now used worldwide by over ten different brands and translated into multiple languages

Directed product marketing activities for Gateway’s consumer electronics and peripheral product lines. Managed weekly advertising meetings and coordinated activities for the digital camera and audio product launches via Gateway retail stores, internet, and direct sales operations. Led initiative to maximize marketing funding from key vendors including Intel, Microsoft & HP.

Coordinated the launch of the Visor and Treo product lines to the retail channel in the US and Canada. Negotiated the initial reseller contracts with the executive buying teams, created marketing plans, and managed operational and resolved logistical issues for the large national retailers including Best Buy, Target, Wal-Mart, Staples, and CompUSA.

Managed strategic retailer accounts located in the Southwest region including Walmart, Sams Club, CompUSA, Computer City, AAFES, GameStop, and Hastings. Grew Walmart sales by 250% and increased shelf space assortment by 40%.

Directed global product strategy and development for Logitech's WingMan gaming product line. Initiated and executed Logitech's first force feedback joystick and steering wheel. Developed strategic relationships with content partners such as Activision, Electronic Arts, Sega, and Ubisoft at both the content and feature level. Achieved #2 market share in 2 years, surpassing entrenched competiton

Was part of the founding team of the original Computer City concept store opened by Joe Inatome that eventually became a national chain. Developed innovations in CE retail display such as dedicated vendor islands, in-store video wall displays, and event based marketing for computer stores. Prior to this I was the Branch Manager for Encino and San Diego offices, and was recognized by the San Diego Business Journal as one of the fastest growing computer stores in the region.