Bob Abrahamson Email & Phone Number

Morrisville, PA, US

The Healthtech Marketing Network is the place for senior healthtech marketing professionals to connect with peers, learn from each other and grow their careers. Currently this is a group of more than 100+ healthtech CMOs and VPs of marketing. Members include senior executives from organizations like Premier Inc, InterSystems, Get Well, CTG, Caregiliy, and.

• Is Your Team Focused on Solving Client Challenges?RMA Advisors Can Help. We are an advisory firm designed to address collaboration challenges by opening up communications channels amongst key stakeholders; getting to.
• Discovery sessions | Articulate key objectives, while identifying roadblocks and barriers to success.
• Strategic Plan & Tactical Roadmap | Perform SWOT analysis, research market drivers, describe competitive landscape, establish key milestones and manage to KPIs.
• Project Management & Execution | Deliver a final product, and not just the blue print.I welcome conversations to assist at any point in the process. PAST ENGAGEMENTS:
• Content Marketing Program for a Healthcare enterprise relationship management platform |Conducted in-depths interviews with internal subject matter experts, advised on theme construction, created content for white.
• Product Line Extension for a Best in KLAS Patient Engagement Technology Solution | Conducted medical specialty market research, reviewed and curated licensed content assets, created location appropriate education.

TVR Communications pCare interactive patient experience solution helps healthcare providers engage, educate, and entertain patients across the care continuum. The pCare SaaS open platform integrates with existing EHR/EMR systems, patient portals, and mobile health applications to connect patients, families and caregivers. Recognized by KLAS as the quality.

Hartford, CT, US

SCIO Health Analytics is dedicated to helping its clients leverage insights from health data to improve care processes in service of delivering better health while lowering costs. Servicing clients in all sectors of healthcare, SCIO provides solutions in the domains of Care Optimization, Risk Adjustment, Reimbursement Optimization, and Commercial.

Bethesda, MD, US

GetWellNetwork provides patient engagement solutions that help health care providers engage, educate and empower patients along the care continuum. Our patient-centered platform, delivered across multiple technology platforms including mobile devices, computers and televisions, enables providers to implement a revolutionary care delivery model called.

Princeton, NJ, US

• Lodestar Advisory Partners is an advisory services firm that helps clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems. Their work has two goals: improve.
• Strategic direction for branding, launch, acquisition, and retention/adherence activities throughout the product lifecycle with a focus on patient/consumer engagement with a keen understanding of market conditions.
• Internal bridge building, ensuring the multiple stakeholders in a matrixed organization are working in harmony to achieve the corporate mission.For more information on Lodestar Advisory Partners, the services provided.

Newark, NJ, US

• Health Engagement company providing patient education, population health management, and acquisition/retention solutions for nations leading Health System and Payers.Provide strategic direction for product management.
• Managed the P&L for a product line of digital patient education, acquisition and retention solutions that generate approximately $40million annually.
• Led team of Product Managers and Developers that transformed the leading suite of patient education solutions used in hospitals nationwide from standalone applications into a platform facilitating integration into a.
• Responsible for performance of products teams utilizing Agile Product Development methodologies through all phases of product development from initial research, design, and development through launch.
• Pioneered new Go-to-Market process featuring cross-functional teams with representation from product, development, sales, marketing, operations, finance, and legal improving communications during the entire launch.
• Ensure that the voice of the customer is integrated into all Products via implementation of market research including focus groups, interviews, surveys, and UX/UI testing conducted throughout the product development.

• Health Engagement company providing patient education, population health management, and acquisition/retention solutions for nations leading Health System and PayersResponsible for all marketing activities for the.
• Led team that created Engage360 positioning platform that created leverage point for increasing share of wallet spend with key hospital clients.
• Launched and grew digital marketing practices at Krames StayWell by allowing marketing personnel to become “owners” of specific communications channels including SEO/SEM, Email, Ads, Facebook, LinkedIn, You Tube, and.
• Integrated Direct Marketing into the larger marketing team allowing sharing of best practices across marketing disciplines and creating new opportunities for team members.
• Expanded content marketing programs to included white papers, webinars, and live events.
• Worked Trade Show team to evolved our industry presence by developing a new trade show booth and hosting receptions at key events.

• The Patient Education Division of the nation’s leading consumer health education and engagement solution provider serving hospitals, clinics, health plans, employers, pharmaceutical manufactures, and government.
• Managed marketing relationship for product lines of key medical societies (AHA, ALA) that generated over $2,000,000 annually.
• Spearheaded rich media task force that led to the acquisition of wired.md which added video to the Krames’ solution set.
• Led team that used a health literacy platform to establish Krames unique value in the market.

• The Patient Education Division of the nation’s leading consumer health education and engagement solution provider serving hospitals, clinics, health plans, employers, pharmaceutical manufactures, and government.
• Established digital marketing to support all product lines and included email marketing, a new corporate website and a full e-commerce website that would account for over $3MM in annual revenue.
• Created process for drafting annual marketing plans with supporting calendar of tactics, cost budgets, and monthly revenue projections by market.
• Spearheaded the creation of a consumer-facing web application product line extension that cost under $10,000 to develop and would generation over $500,000 of annual revenue after year 3.
• Closed business development deal with first ambulatory EMR vendor with a contract worth $450,000; closed business development deal with retail pharmacy that netted over $1,000,000 over 3 years.

• The Patient Education Division of the nation’s leading consumer health education and engagement solution provider serving hospitals, clinics, health plans, employers, pharmaceutical manufactures, and government.
• Planned, implemented and managed campaigns for lead generation, acquisition, growth, and retention via a variety of tactics.
• Collaborated with telemarketing team on training and pull through initiatives.
• Introduced new data analysis and testing processes to maximize results while decreasing spend.
• Established and managed relationship with outside vendors.
• Oversaw 20% line growth.

• The Patient Education Division of the nation’s leading consumer health education and engagement solution provider serving hospitals, clinics, health plans, employers, pharmaceutical manufactures, and government.
• Created RFPs, selected, and managed relationship with a suite of external vendors that provided pre-press, printing, data processing, and lettershop services.
• Oversaw product budgets and managed purchasing paper from mills and paper merchants.
• Streamlined production schedule with outside vendors to increase throughput and introduces a new budgeting program that tied in directly with creation of production orders that saved 15% of an individual’s time.