Bob Abrahamson's Location
Morrisville, Pennsylvania, United States, United States
Bob Abrahamson's Contact Details
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About Bob Abrahamson
It's all about engagement. Collaborating and Creating where Barriers once Stood.I believe crystal clear communication is the “oxygen” of engagement. Ongoing change and current digital transformation initiatives across industries rely upon effective communication amongst all stakeholders. I build bridges of communication across these stakeholders creating clear pathways to bring products and services to market.As a marketing and product executive working for healthcare companies, I focus upon the intersection of market trends, policy initiatives and Information technology advances with an eye toward creating effective patient care and engagement solutions. I synthesize the data, develop actionable information and offer fresh insights to make informed business decisions relative to new product and service offerings. These solutions create:• better outcomes and satisfaction for patients, • stronger practices and higher quality for providers, and • lower costs for payers.I build and lead cross-functional teams of diverse professionals, operating in a supportive environment while empowering individuals to “play to their strengths”. Within the team, I open stakeholder’s eyes to new perspectives, to new ways of looking at things and operate under the following guidelines:• open collaboration and communication is expected;• diversity of opinion is welcome;• a sense of humor is appreciated;• everyone’s contribution is recognized. Operating under this framework, the teams I have led have developed innovative programs and services that have consistently delivered positive results in terms of increased market share, higher revenues, more lives positively touched, and higher satisfaction.SPECIALTIES• Product & Marketing Strategy• Product Launch and Lifecycle Management• Cross Functional Team Leadership• Branding Strategy• Omni-Channel Marketing Execution• CRM• Go-to-Market Planning
Bob Abrahamson Work Experience Details
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PrincipalRma Growth MarketingMorrisville, Pa, Us
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Founding MemberThe Healthtech Marketing Network Jan 2022 - PresentThe Healthtech Marketing Network is the place for senior healthtech marketing professionals to connect with peers, learn from each other and grow their careers. Currently this is a group of more than 100+ healthtech CMOs and VPs of marketing. Members include senior executives from organizations like Premier Inc, InterSystems, Get Well, CTG, Caregiliy, and many venture-backed firms. Membership is free but this exclusively by invite only for healthtech CMOs, Directors and VPs of marketing It is an opportunity to have an open discussion in a private and intimate setting. -
PrincipalRma Advisors Jan 2015 - PresentIs Your Team Focused on Solving Client Challenges?RMA Advisors Can Help. We are an advisory firm designed to address collaboration challenges by opening up communications channels amongst key stakeholders; getting to the crux of issues to address internal and external pain points. Provide strategic advisory services and tactical execution:• Discovery sessions | Articulate key objectives, while identifying roadblocks and barriers to success.• Strategic Plan & Tactical Roadmap | Perform SWOT analysis, research market drivers, describe competitive landscape, establish key milestones and manage to KPIs. • Project Management & Execution | Deliver a final product, and not just the blue print.I welcome conversations to assist at any point in the process. PAST ENGAGEMENTS:• Content Marketing Program for a Healthcare enterprise relationship management platform |Conducted in-depths interviews with internal subject matter experts, advised on theme construction, created content for white paper and social media used for thought leadership and lead generation.• Product Line Extension for a Best in KLAS Patient Engagement Technology Solution | Conducted medical specialty market research, reviewed and curated licensed content assets, created location appropriate education pathways.• Product Positioning of a Healthcare Clinical Decision Support Provider | Managed the creation of video presenting new portfolio positioning to gain buy-in from executive leadership team
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Chief Marketing OfficerPcare By Uniguest (Tvr Communications) Jan 2020 - Jun 2024TVR Communications pCare interactive patient experience solution helps healthcare providers engage, educate, and entertain patients across the care continuum. The pCare SaaS open platform integrates with existing EHR/EMR systems, patient portals, and mobile health applications to connect patients, families and caregivers. Recognized by KLAS as the quality leader in the interactive patient systems category, pCare is the partner leading healthcare organizations trust to improve care quality, patient outcomes, and financial performance.As the head of marketing, I am responsible for development of the strategic marketing plan (Brand Building/Market Positioning, Go To Market, Demand Generation, Sales Enablement) and tactical execution (digital/web, social, PR, events, advertising/SEO/SEM, martech, BDR, lead generation). pCare/TVR was acquired by Uniguest in October 2023 where I assumed the role of Vice President, Marketing - Healthcare Division.
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Vice President, Product ManagementScio Health Analytics® Jul 2016 - Jul 2019Hartford, Ct, UsSCIO Health Analytics is dedicated to helping its clients leverage insights from health data to improve care processes in service of delivering better health while lowering costs. Servicing clients in all sectors of healthcare, SCIO provides solutions in the domains of Care Optimization, Risk Adjustment, Reimbursement Optimization, and Commercial Effectiveness.As Vice President, Product Management, I oversee the strategic direction and lifecycle for a product suite that includes solutions for population health management, risk adjustment revenue capture, and payment integrity. As part of a new leadership team hired to establish Product Management discipline across an acquired product line, I collaborated with cross functional teams to develop standardized processes for building and managing a product roadmap supported by solid go-to-market planning in execution. With predictable quarterly product releases, SCIO not only better satisfied current client expectations but also improved marketing effectiveness and new client acquisition. -
Product DirectorGetwellnetwork Jun 2015 - Jul 2016Bethesda, Md, UsGetWellNetwork provides patient engagement solutions that help health care providers engage, educate and empower patients along the care continuum. Our patient-centered platform, delivered across multiple technology platforms including mobile devices, computers and televisions, enables providers to implement a revolutionary care delivery model called Interactive Patient Care™ to improve performance and patient outcomes. The company further extends the value of existing IT investments by integrating seamlessly with electronic medical record and patient portal applications. GetWellNetwork is recognized by KLAS® as the leader in the Interactive Patient Systems category.As Product Director focusing on solutions for ambulatory, outpatient, and the patient home touch points on the care continuum, I lead product management and product marketing activities to ensure the Interactive Patient Care model effectively evolves in the emerging value and outcomes based healthcare ecosystem. -
Senior Advisor - HealthcareLodestar Advisory Partners Jan 2015 - Jun 2015Princeton, Nj, UsLodestar Advisory Partners is an advisory services firm that helps clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems. Their work has two goals: improve business performance and drive growth.The Healthcare Practice works with clients to leverage the full range of Lodestar Core Practice capabilities in Marketing Sciences, Innovation, Brand Performance, Strategy Acceleration, and Information Management.Leveraging expertise in marketing, product management, and cross-functional team leadership, for Lodestar client Hospitals, HCPs, Health Plans, Government Agencies, and Pharmaceutical Manufacturers I provide:• Strategic direction for branding, launch, acquisition, and retention/adherence activities throughout the product lifecycle with a focus on patient/consumer engagement with a keen understanding of market conditions, regulatory guidelines, and the competitive landscape; • Internal bridge building, ensuring the multiple stakeholders in a matrixed organization are working in harmony to achieve the corporate mission.For more information on Lodestar Advisory Partners, the services provided, and the industries served visit www.lodestarap.com. -
Vice President, Product Management & Product MarketingStaywell Apr 2013 - Sep 2014Newark, Nj, UsHealth Engagement company providing patient education, population health management, and acquisition/retention solutions for nations leading Health System and Payers.Provide strategic direction for product management activities focused on patient and consumer health engagement across the continuum of care for a portfolio of digital solutions for payers and providers in all care and business settings. • Managed the P&L for a product line of digital patient education, acquisition and retention solutions that generate approximately $40million annually. • Led team of Product Managers and Developers that transformed the leading suite of patient education solutions used in hospitals nationwide from standalone applications into a platform facilitating integration into a variety of health information technlogy solutions.• Responsible for performance of products teams utilizing Agile Product Development methodologies through all phases of product development from initial research, design, and development through launch. • Pioneered new Go-to-Market process featuring cross-functional teams with representation from product, development, sales, marketing, operations, finance, and legal improving communications during the entire launch process and ultimately saving staff time and reducing errors associated with product introduction into the market place.• Ensure that the voice of the customer is integrated into all Products via implementation of market research including focus groups, interviews, surveys, and UX/UI testing conducted throughout the product development process as well as the establishment of client advisory boards. • Serve as liaison with Health IT vendors (EHR/PRH) and spearheaded integration of our technologies with EHR Systems to support Provider efforts to comply with the HITECH Act of the ARRA.• Help lead R&D efforts into new modes of engagement products including patient decision aids, gamification, and patient/consumer response. -
Vice President, MarketingKrames Staywell 2008 - Mar 2013Health Engagement company providing patient education, population health management, and acquisition/retention solutions for nations leading Health System and PayersResponsible for all marketing activities for the nation's leading provider of patient education. Oversee strategic development and tactical execution of marketing a comprehensive suite of print and electronic products in the hospital, health plan, private practice, government, employer, association, and pharmaceutical markets. • Led team that created Engage360 positioning platform that created leverage point for increasing share of wallet spend with key hospital clients.• Launched and grew digital marketing practices at Krames StayWell by allowing marketing personnel to become “owners” of specific communications channels including SEO/SEM, Email, Ads, Facebook, LinkedIn, You Tube, and the Krames StayWell blog.• Integrated Direct Marketing into the larger marketing team allowing sharing of best practices across marketing disciplines and creating new opportunities for team members.• Expanded content marketing programs to included white papers, webinars, and live events.• Worked Trade Show team to evolved our industry presence by developing a new trade show booth and hosting receptions at key events.
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Executive Marketing DirectorKrames Patient Education 2007 - 2008The Patient Education Division of the nation’s leading consumer health education and engagement solution provider serving hospitals, clinics, health plans, employers, pharmaceutical manufactures, and government agencies.Set the strategic marketing direction and oversaw tactical execution for marketing patient education related products, in print and online, to the Hospital, Health Plan, Employer and Government markets. • Managed marketing relationship for product lines of key medical societies (AHA, ALA) that generated over $2,000,000 annually.• Spearheaded rich media task force that led to the acquisition of wired.md which added video to the Krames’ solution set.• Led team that used a health literacy platform to establish Krames unique value in the market.
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Director, Marketing ManagementKrames Patient Education Jan 2003 - 2006The Patient Education Division of the nation’s leading consumer health education and engagement solution provider serving hospitals, clinics, health plans, employers, pharmaceutical manufactures, and government agencies.Created the Marketing Management department to address all non-direct marketing activities to support a growing digital product line and field sales force.• Established digital marketing to support all product lines and included email marketing, a new corporate website and a full e-commerce website that would account for over $3MM in annual revenue.• Created process for drafting annual marketing plans with supporting calendar of tactics, cost budgets, and monthly revenue projections by market.• Spearheaded the creation of a consumer-facing web application product line extension that cost under $10,000 to develop and would generation over $500,000 of annual revenue after year 3.• Closed business development deal with first ambulatory EMR vendor with a contract worth $450,000; closed business development deal with retail pharmacy that netted over $1,000,000 over 3 years.
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Marketing ManagerKrames Patient Education 1999 - 2002The Patient Education Division of the nation’s leading consumer health education and engagement solution provider serving hospitals, clinics, health plans, employers, pharmaceutical manufactures, and government agencies.Created comprehensive direct marketing strategies for key markets including HCPs, Hospitals, Health Plans, Government Agencies, and Large Employers. • Planned, implemented and managed campaigns for lead generation, acquisition, growth, and retention via a variety of tactics. • Collaborated with telemarketing team on training and pull through initiatives. • Introduced new data analysis and testing processes to maximize results while decreasing spend.• Established and managed relationship with outside vendors. • Oversaw 20% line growth.
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Direct Marketing Product ManagerKrames Patient Education 1995 - 1998The Patient Education Division of the nation’s leading consumer health education and engagement solution provider serving hospitals, clinics, health plans, employers, pharmaceutical manufactures, and government agencies.Managed all the production of marketing promotions for an extensive line of publications. Programs included new product launches, catalogs, direct mail packages, lead generation campaings, trade show booth signage and sales collateral. • Created RFPs, selected, and managed relationship with a suite of external vendors that provided pre-press, printing, data processing, and lettershop services. • Oversaw product budgets and managed purchasing paper from mills and paper merchants. • Streamlined production schedule with outside vendors to increase throughput and introduces a new budgeting program that tied in directly with creation of production orders that saved 15% of an individual’s time.
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Production ControlDimac 1990 - 1995
Bob Abrahamson Skills
Direct Marketing
Marketing Strategy
Strategy
Marketing
Marketing Communications
Online Marketing
Leadership
Social Media Marketing
Marketing Management
Email Marketing
Strategic Planning
Cross Functional Team Leadership
Advertising
Product Marketing
Public Relations
Crm
Social Media
Strategic Partnerships
Direct Mail
Web Marketing
E Commerce
Product Management
Product Development
Healthcare Industry
Healthcare
Project Management
Planning
Bob Abrahamson Education Details
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Boston CollegePolitical Science
Frequently Asked Questions about Bob Abrahamson
What company does Bob Abrahamson work for?
Bob Abrahamson works for Rma Growth Marketing
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Bob Abrahamson's current role is Principal.
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What schools did Bob Abrahamson attend?
Bob Abrahamson attended Boston College.
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What skills is Bob Abrahamson known for?
Bob Abrahamson has skills like Direct Marketing, Marketing Strategy, Strategy, Marketing, Marketing Communications, Online Marketing, Leadership, Social Media Marketing, Marketing Management, Email Marketing, Strategic Planning, Cross Functional Team Leadership.
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