KE USA, Inc. is a multi-national designer and manufacturer of outdoor canopies, screens, retractable awnings and high-end custom shade solutions to enhance outdoor living spaces. Headquartered in New York's Hudson Valley region, KE USA, Inc. is also in California and Vermont and is a subsidiary of Bat Group, S.p.A. in Italy.My role is to develop, write and execute strategic communications plans to achieve business objectives, driving annual sales of $14M for the US market of a global manufacturing enterprise. - Create content for web, social media and newsletters for customers, prospects and partners. - Design printed collateral and digital resources to grow engagement with our brand and drive sales. - Collaborate closely with product development teams and key business partners nationwide. - Plan and develop presentations and engagement strategy for trade shows and client events. - Hire and manage digital marketing vendors and creative talent.

Managed print projects for a variety of industry-leading, national consumer brands on behalf of agency art directors and account managers.

Provided strategic communications support in order to increase brand awareness, grow customer relationships and maximize the effectiveness of coordinated sales outreach.Coordinated responses to RFPs, integrating precise technical information with key brand messages.

Produced and executed communications strategies to support annual fundraising revenue of $110M.Created communications resources to support 52 field offices nationwide with digital, print and social media tools in order to achieve business objectives, including revenue goals and consumer education programs.Created newsletters, email, webinars and training programs to communicate business strategies, provide forums for feedback, foster teamwork, promote and share best practices and increase consistency and quality of business processes across teams.Worked directly with national celebrity spokespeople, producing videos, broadcast media tours and appearances.Participated in brainstorming and supported national media relations.

Managed more than 500 editorial and creative communications project annually. Represented primary point of contact for all in-house clients, including executive leadership, program managers, public education writers and medical subject matter experts.Lead editorial and production meetings, draft creative briefs and oversee the entire project development process from concept through delivery.