Bobak Moezzi Email & Phone Number

Gold Coast, Queensland, Australia

West Burleigh, Queensland, Australia

Executed digital marketing strategies across both brand and performance to drive revenue growth and profit for brands such as SurfStitch, EziBuy, The Critical Slide Society,....Managed end-to-end analysis, structure, orchestrate and conduct analysis at varying degrees of detail, from high-level to deep divesDraw on a range of consumer insights, business intelligence, data analytics and commercial analysis to identify the root-cause of business issuesSupported initiatives to address any performance gapsUsed data to analyse performance and to drive revenue growthOwnership of the digital roadmap managing; Shopping, Paid Search, Paid Social

Robina Qld

Planned and executed digital marketing, including SEO/SEM, video, social media and display advertising campaigns Measured and reported performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Marketing budget management and trackingIdentified trends and insights, and optimize spend and performance based on the insightsBrainstormed new strategiesPlanned, executed, and measured experiments and conversion testsCollaborated with internal teams to create landing pages and optimised user experienceCollaborated with marketing team to set-up, develop and manage inbound marketing campaignsUtilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrumented conversion points and optimize user funnelsCollaborated with agencies and other vendor partnersEvaluated emerging technologies. Provided thought leadership and perspective for adoption where appropriate

Gold Coast

• Created, managed & optimised paid advertising campaigns that generated qualified leads• Executed & measured experiments to increase leads & reduce cost per leads• Established bidding strategies based on business goals & targets• Collaborated with clients, webmasters & internal team to optimise user experience• Analysed performance of paid advertising campaigns & adjusted strategies to achieve better ROI• Continually analysed competitors’ strategies• Measured & presented performance of digital marketing campaigns internally and to clients• Kept pace with SEO, search engine, social media and digital marketing industry trends & development• Provided recommendations for content development in coordination with SEO goals • Conducted gap analysis for SEO clients and assigned new tasks to production team to improve metrics • Established a sense of urgency in high priority situations (e.g. manual actions, server issues) • Assisted in sales process to up-sell or generate new leads • Provided detailed report to clients and communicate results & trends over phone and face to face

Master’S Degree, Marketing

Key subjects •Internal Marketing (High Distinction) •Advanced Consumer Decision Making (Distinction) •Strategic Marketing (Distinction)

Master Of, Hrm

Grade Point Average: 5.17 (Scale 1-7, with 7 the highest) Key Subjects •Globalization and CSR (High Distinction) •Performance & reward.