Bob Alves De Lima Email & Phone Number

United States

Toronto, Ontario, Canada

Florianópolis, Santa Catarina, Brazil

Leading marketing strategies for residential projects (50M - 100M) in a saturated and extremely regulated market, overseeing a senior team of 6 + managing all external stakeholders. Working closely with leadership and sales team to create strategies both digital and out-of-home. High degree of coordination among multidisciplinary teams from the various departments.- 35% reduction in marketing costs as % of expected revenue;- Responsible for planning & tracking the annual marketing… Show more Leading marketing strategies for residential projects (50M - 100M) in a saturated and extremely regulated market, overseeing a senior team of 6 + managing all external stakeholders. Working closely with leadership and sales team to create strategies both digital and out-of-home. High degree of coordination among multidisciplinary teams from the various departments.- 35% reduction in marketing costs as % of expected revenue;- Responsible for planning & tracking the annual marketing budget (10M);- Implemented project management tools in the entire organization;- Created a customer portal lowering staffing requirements in the back office;- Rebranded organization and relaunched social media strategy increasing awareness and engagement; Show less

Canada

Heading the creation of branding and positioning strategies for startups and SMEs in several industries, working closely with founders and leadership to align and execute strategies that advance organizational and business goals.- Successfully rebranded and launched a marketing agency from Toronto into NY market; - Rebranded and repositioned an educational tour operation in Canada;- Established marketing departments including hiring teams;- Martech implementation;-… Show more Heading the creation of branding and positioning strategies for startups and SMEs in several industries, working closely with founders and leadership to align and execute strategies that advance organizational and business goals.- Successfully rebranded and launched a marketing agency from Toronto into NY market; - Rebranded and repositioned an educational tour operation in Canada;- Established marketing departments including hiring teams;- Martech implementation;- Omni-channel content strategy and implementation;- Business development and client acquisition B2B and B2C; Show less

Toronto, Canada Area

Principal director of a leading tour operator in Canada (20M revenue), overseeing service to 90k+ customers per year and leading strategies for growth and operational efficiency. Expanded distribution channels to 3 countries.- Developed and implemented lead gen strategies across multiple channels;- Managed relationships with key distribution stakeholders (contract negotiation);- Overhauled messaging over all communication channels (90k client base);- Implemented an entirely… Show more Principal director of a leading tour operator in Canada (20M revenue), overseeing service to 90k+ customers per year and leading strategies for growth and operational efficiency. Expanded distribution channels to 3 countries.- Developed and implemented lead gen strategies across multiple channels;- Managed relationships with key distribution stakeholders (contract negotiation);- Overhauled messaging over all communication channels (90k client base);- Implemented an entirely new reservation system (dues diligence + project execution); - Reduced fixed costs by 13% and increased YOY revenue by 20%. Show less

Brazil

Responsible for the establishment of a U$30M green field manufacturing project (flood irrigation for the leading player in the US) in a politically unstable country with extensive regulatory hurdles as well as business growth strategies. Acquired 15% market share in 18 months;- Procuring land and tax incentives with government agencies;- Created the operations financial modeling for the business;- Conducted due diligence in local operations (25M deals);- Procured and managed… Show more Responsible for the establishment of a U$30M green field manufacturing project (flood irrigation for the leading player in the US) in a politically unstable country with extensive regulatory hurdles as well as business growth strategies. Acquired 15% market share in 18 months;- Procuring land and tax incentives with government agencies;- Created the operations financial modeling for the business;- Conducted due diligence in local operations (25M deals);- Procured and managed engineering services (negotiating terms and contracts);- Built & managed regional sales team (8) and created sales enablement materials B2C & B2B; - Planned and executed training events on-site locally and internationally; Show less

A vertically integrated biofuels company, fuelling the 1st biokerosene flight in Latin America in partnership with Airbus/ IATA/ and the IDB (Interamerican Development Bank). Successfully raising grant funding and establishing a core coalition of stakeholders.- 1st biofuel flight in a commercial jet in Latin America; - Raised grant funding from the IDB;- Led the due diligence of a 15M deal with Burrill & Co; - Created the financial modeling of the project;- Oversight of PR… Show more A vertically integrated biofuels company, fuelling the 1st biokerosene flight in Latin America in partnership with Airbus/ IATA/ and the IDB (Interamerican Development Bank). Successfully raising grant funding and establishing a core coalition of stakeholders.- 1st biofuel flight in a commercial jet in Latin America; - Raised grant funding from the IDB;- Led the due diligence of a 15M deal with Burrill & Co; - Created the financial modeling of the project;- Oversight of PR efforts in NA, SA, and Europe; Show less

São Paulo Area, Brazil

Risk Analyst for Pulp & Paper, Petrochemicals and Mining