Conceptualize content marketing strategy; create, develop and manage editorial policies, style guidelines, and operational procedures on all digital channels; manage in-house creative team of photographers, graphic designers and copywriters; set the editorial, aesthetic and brand direction with the Creative Director and Marketing Director.• Oversee all content for Lapstone & Hammer, including lapstoneandhammer.com and all associated digital and physical media output, socials, press releases and in-store marketing materials. • Increased site traffic by 30% since 2020 through social media engagement, email newsletters, influencer cultivation, sales funnels and targeted ad buys among other content-related methods - translating to an average 20% year over year increase in revenue and a conversion rate that went from 0.5% to 1.5% in the same time period.• Conceive and implement an editorial strategy and calendar for all content relating to both web, social and all offline ancillary promotional materials, ensuring the tone, aesthetic and messaging is cohesive across channels.• Develop content marketing strategies utilizing advanced analytics, industry trends and current events in concert with brand identity and our brand partners (Nike, Adidas, New Balance, Comme Des Garçons, Philadelphia Eagles, Philadelphia 76ers among other global sportswear and fashion brands).• Build and manage relationships with brand partners, vendors and clients regarding marketing campaigns, product promotion, analytics and sales.• Support conflict resolution relating to invoices and product delivery as relevant • Direct internal communication for the production of official correspondence, press releases, and intra-company literature, e.g. employee handbooks, regulations, memos, etc.• Built online customer/social media base (500K+ mailing list, 130K IG, 45K twitter) through targeted strategies such as giveaways, discount codes, marketing emails, and lead magnets.

• Provide expertise on copywriting and content strategy to support gender equity mission committed to empowering and transforming women’s hormonal health as a consultant • Lead an ongoing rebrand and website update, implement new content and copy strategies, and edit existing copy to align with updated brand aesthetic.• Manage site integration, ensuring new site design seamlessly integrates elements from all aspects of the business to more accurately depict client mission• Consult on content for The Fertility Formula private Facebook group (600+ members), including posts, live videos and private messaging sales funnel• Provide copy consultation and editing for lead magnet and email sales funnel• Provide copy consultation and editing for in-progress sales webinar for high ticket coaching program

• Applied my knowledge of brand development and design thinking for a complete website re-tool while also implementing marketing processes utilizing their existing data on potential customers.• Performed a full audit of their website, overhauling the design to make it more clear, concise and navigable• Provided new copy and edited exiting copy, decluttered the layout and reworked the flow for a better user experience• Implemented a segmented email campaign that increased consultations booked directly on the site by over 300% in the six months after the redesign compared to the prior six month period

Since the inception of the City Blue website, www.cityblueshop.com, I have written and edited the blog. This has entailed writing short, descriptive pieces about new merchandise, as well as longer reads about brand histories and other subjects tailored to fit our clientele's interests. I have also provided the copy for all other sections of the website. Here is a more concise description of my duties:• Prepare, write, and edit all copy for cityblueshop.com, an e-commerce lifestyle website generating over 45,000 unique visitors a month, and its related social media platforms• Generate original content for cityblueshop.com/blog• Create, develop and manage editorial policies, style guidelines, and operational procedures• Establish and grow the City Blue online presence through targeted SEO marketing and weekly email blasts• Lead the Creative Team, along with the Creative Director and Marketing Director, to set the editorial, aesthetic, and brand direction• Research and maintain awareness of industry trends and current events relevant to City Blue's brand identity as well as the identity of our brand partners

What’s that you say? Am I effectively juggling three different jobs at the same company simultaneously? Yes. Yes I am. As Communications Director I handle all official statements as well as intra-company communication, and also work with some of our larger brands like Nike and Timberland on an operational basis. • Craft all official correspondence, press releases, and intra-company literature such as employee handbooks, regulations, memos, etc. • Interface with brand partners in the transmission of sales information, invoicing, delivery issues and product presentation• Dramatically increase online customer/social media follower attraction and retention through targeted strategies like giveaways, discounts and marketing emails