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Spending my entire career in the media business, I have acquired a rare balance of business and technological insight. With roots firmly planted in media production when I started in the business, I've grown over the years into an accomplished, versatile operating executive, having worked in many different roles developing skills specializing in business leadership and transformation, content development and creation, broadcast & digital technology...including numerous facility build-outs, Brand/Channel management, P&L leadership, and revenue generation for public and family-owned companies.Throughout my experiences, I have worked in a wide range of business stages, including strategic planning, start-ups, joint venture development and stewardship, acquisitions, integrations, channel and product launches, and re-organizations. As a leader, I have successfully identified, cultivated, and mentored talent to grow into some of the highest-profile leadership roles in the media industry today. My proven areas of expertise include building high-performing “culture first” organizations, developing and executing innovative solutions enabling those organizations to pivot in a rapidly changing marketplace with agility and success, and re-imagining and implementing new organizational approaches and business workflows. Outside of my work, I am a huge sports fan and also a heavy consumer of books, movies, television, and music. I enjoy staying active, playing on a local (age appropriate!) basketball team, serving on various boards, hanging with my family, and giving back to my community.
Rti Enterprises, Llc
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Co-Founder And OwnerRti Enterprises, LlcKnoxville, Tn, Us
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Radio Talk Show HostFox Sports Knoxville (Am 1340) Jan 2024 - PresentHost and Executive Producer of 'Under Review’, airing daily on Fox Sports Knoxville, Fanrun Radio.
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Co-Founder/OwnerRti Enterprises, Llc May 2014 - Present-Developed and launched Rocky Top Insider (rockytopinsider.com), a market leading ad-supported digital destination that averages 1-2 million impressions and 300,000 unique visitors per month along with a large and fiercely loyal social media following that's 100% organic, and delivers elite SEO performance.-The service super-serves a passionate nation-wide fan base by creating and distributing content covering University of Tennessee athletics across traditional and social media platforms, including flat content, podcasts, live streams, and custom social video assets created in a state of the art digital studio.
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President/PartnerRivr Media Studios, Llc Jan 2021 - Dec 2023-Responsible for the development, build-out, marketing, and management of studio facilities for television and digital content creators and marketers. Additionally, identify and develop ancillary content creation and marketing opportunities that can be leveraged within the RIVR Media creative and operational infrastructure. -
Executive Vice President, Digital & Media OperationsWarner Bros. Discovery Jan 2018 - Dec 2020New York City, Us-Managing Director of Discovery's National Operations Center in Knoxville, Tennessee. Executive leadership of entire U.S. portfolio of production and post production services, with in-house locations and studios in New York, Maryland, Virginia, Los Angeles, Miami, and Tennessee, supporting 19 domestic TV Networks and countless digital properties, including Discovery's expansion in Direct to Consumer streaming products, headlined by the launch of Discovery+. -Also responsible for executive leadership of content and marketing creative for Discovery, Inc, as well as partnering with Discovery Ad Sales on programming and branded entertainment concepts for exhibition on linear and digital platforms for the entire Discovery family of iconic “real life entertainment” brands (Discovery Channel, HGTV, Food Network, ID, TLC, Travel Channel, OWN, and Motor Trend...amongst others).-Also led a massive multi-million dollar rebuild of Discovery's in-house studios in the Knoxville Headquarters in response to the relocation of multiple flagship network programs for Food Network in 2020. -
Chief Information/Digital OfficerScripps Networks Interactive (Acquired By Discovery, Inc. In 2018) Sep 2013 - Feb 2018-Worldwide corporate leadership and oversight of all digital transformation and information technology connected to the Scripps Networks Interactive business, operating a portfolio of best in class lifestyle television networks, websites and other related consumer-facing digital content businesses, spanning content delivery, software engineering, data management, enterprise business systems, information security, and Cloud services. -Focus on continued improvement through scaling the tech organization to generate added value to stakeholders. -Led effort for development of globalization of entire Scripps Networks library of IP, along with identifying and implementing a companion rights management solution for the enterprise. -Responsible for stewardship of combined Operating and Capital budgets greater than $200 million annually that focused on optimized stakeholder value while exhibiting improved efficiency in spending discipline.
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Chief Operating Officer, Scripps Networks InternationalScripps Networks Interactive May 2010 - Oct 2013-Led the global integration of all operational functions related to the programming, production, marketing, digital, platform delivery, tech ops, ad sales, distribution sales, program licensing, and finance efforts in the worldwide expansion of the Scripps lifestyle brands (HGTV, Food Network, Travel Channel, DIY Network) in territories outside of the United States, most notably The United Kingdom and Canada, along with key strategic territories elsewhere in Europe, the Middle East, and Africa, and select markets in the Asia-Pacific and Latin American regions. -Managed a global, multi-location team in Knoxville, TN, New York, Miami, London, and Singapore. -Named to Digital TV Europe Magazine's "Euro50", recognizing the top 50 Media Executives leading International channel programming, distribution, operations, and sales. -
President, Digital Lifestyle NetworksScripps Networks Interactive Mar 2003 - May 2010-Leading the P & L efforts and Brand management of one of the most watched lifestyle networks in all of cable, DIY Network (Now The Magnolia Network), available to 65 million HH's, as well as Fine Living Network (now The Cooking Channel), along with accompanying web portals diynetwork.com and fineliving.com. Led these digital-tier businesses from start-up to contributing over $70M in segment profit to SNI's bottom line annually.-Led all activities in Programming, Marketing, Press, and Creative Services, with additional oversight of all Finance, Digital, Business Development activities, along with Ad Sales and Distribution performance related to the networks. -Prior to the appointment to head up the Emerging Networks group, held the position of DIY Network President and General Manager for more than two and half years, during which time the home improvement network moved from a little known start-up service to a ratings frontrunner among a multitude of digital programmers, occasionally out-rating HGTV in some primetime slots.
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Senior Vice President Of Production, Scripps NetworksScripps Networks Interactive Apr 1999 - Apr 2003-Responsible for all above and below the line functions of a full-service in-house production company that focused on developing and creating compelling and cost-effective content for all of the Scripps Networks, including HGTV, The Food Network, DIY Network, and Fine Living Network. -Built an efficient and high functioning team of producers and production managers, as well as all production and post production personnel and facilities in the Scripps Networks Technology Center in Knoxville, Tennessee, and The Food Network Studios in New York City.
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Vice President Of Production, Hgtv & Scripps ProductionsScripps Networks Interactive Aug 1994 - Apr 1999- A key member of the founding leadership team that was hand-picked by Scripps Networks Interactive Chairman and CEO Ken Lowe to develop, create, and launch HGTV, Home & Garden Television. -Managed a myriad of production and operational aspects in support of the network launch, including the top leadership role in the technical design and build-out of multiple soundstages, edit bays, and production control rooms to support production work for the entity.-Also supervised all studio and field productions for all Scripps networks, along with work for other major cable networks like A & E, The History Channel, DIscovery Channel, TLC, and The Travel Channel.
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Director Of ProductionE! Networks Sep 1988 - Aug 1994Los Angeles, Us-Part of the original launch team of E! Entertainment Television, heading up all studio, field, and live event production for the network. Also led the design and build-out of two studio spaces to support show production.-Responsible for the original production design and execution of E!'s Live from the Red Carpet coverage at all of the major industry awards shows, including the Golden Globes, and the Academy, Grammy, and Emmy Awards. -Executive in Charge of Production on many network series, including 'The Howard Stern Show', where in addition to directing the show, was responsible for developing and launching the production plan and design for the first ever national radio show that was produced for television simulcast. -
Sr. Producer/DirectorWthr-Tv Apr 1984 - Sep 1988Indianapolis, In, Us-Directed and Technical Directed the live primetime evening newscasts for the NBC affiliate. -Also produced and directed sports and special programming for the station, including live NFL game coverage for the Indianapolis Colts, and annual month-long coverage of the events surrounding and including the Indianapolis 500. -
Production TechnicianWthi-Tv Aug 1982 - Apr 1984-Began as a studio camera operator and ultimately worked in virtually every technical position including Master Control Operator, Camera Operator, Audio Mixer, Videotape Operator, Teleprompter Operator, and Technical Director.
Bob Baskerville Skills
Bob Baskerville Education Details
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Indiana State UniversityBusiness Administration -
Harvard Business School Executive EducationCable Executive Management Program
Frequently Asked Questions about Bob Baskerville
What company does Bob Baskerville work for?
Bob Baskerville works for Rti Enterprises, Llc
What is Bob Baskerville's role at the current company?
Bob Baskerville's current role is Co-Founder and Owner.
What is Bob Baskerville's email address?
Bob Baskerville's email address is bo****@****ery.com
What is Bob Baskerville's direct phone number?
Bob Baskerville's direct phone number is (310)-228*****
What schools did Bob Baskerville attend?
Bob Baskerville attended Indiana State University, Harvard Business School Executive Education.
What skills is Bob Baskerville known for?
Bob Baskerville has skills like Television, Digital Media, Entertainment, Post Production, New Media, Broadcast, Radio, Video Production, Advertising, Multimedia, Video, Camera.
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