Director, Client Success Consultant
CurrentEnterprise Experience Management
Jan 2024 - Present
AeroLeads people directory · profile
Bobbe Morhiser Email & Phone Number
Director, Client Success Consultant
at
SMG - Service Management Group
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Director, Client Success Consultant
Location
Nashville Metropolitan Area, United States
Company size
Who is Bobbe Morhiser? Overview
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Quick answer
Bobbe Morhiser is listed as Director, Client Success Consultant at SMG - Service Management Group, a with 499 employees, based in Nashville Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Bobbe Morhiser.
Bobbe Morhiser previously worked as Director of Guest Experience at Mapco Express and Senior Manager, Guest Experience at Mapco Express. Bobbe Morhiser holds Bachelor'S Degree, Mass Communication/Media Studies from Middle Tennessee State University.
Company email context
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SMG - Service Management Group
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Profile bio
About Bobbe Morhiser
Customer experience expert with a proven track record of over 10 years in developing and refining strategies that foster emotional connections, trust, and loyalty. Passionate about community engagement and social responsibility initiatives. Accomplished in customer journey mapping, loyalty program development, crisis management, and brand reputation enhancement.
Current workplace
Bobbe Morhiser's current company
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Smg - Service Management Group
6 roles · 19 years
Bobbe Morhiser work experience
A career timeline built from the work history available for this profile.
Director Of Guest Experience
Led development and implementation of Customer Segmentation and Journey Mapping initiatives. Identified key attributes and touchpoints that improved Guest Experience and contributed to exceeding revenue and EBITDA targets. Launched tools and feedback loops that allowed for agile customer service and ability to adapt to customer preferences and demand to increase guest satisfaction, resulting in a 5-point increase in Overall Guest Satisfaction scores. Developed strategy to improve Brand perceptions through the inclusion of Social Responsibility and Community Giving initiatives into the Brand’s DNA. Increased Brand Loyalty by 19.6%, Preference by 22.7%, and Advocacy by 60.4%. Successfully aligned and coordinated cross functional teams to innovate and execute key organizational initiatives.
Jan 2020 - Jan 2024
Senior Manager, Guest Experience
Revamped Customer Service model and established new Call Center process. Improved all key performance metrics including CSAT +89%, SLS +20%, and Abandoned -18%. Partnered with Salesforce to design and implement a new CRM that allowed tracking of guest satisfaction scores. Led migration of MAPCO loyalty program to new platform with successful transition of 400,000 of active participants.
Nov 2016 - Dec 2019
Senior Manager, Digital Marketing
Pioneered the company's social media presence and strategy. Led the creation and execution of loyalty email campaigns, increasing member engagement and loyalty. Designed user experiences for customer-facing website and mobile app leveraging guest persona and voice. Created a foundation of strategic partnerships to drive new customer acquisition and community responsibility.
Sep 2015 - Nov 2016
Manager, Digital Marketing
May 2013 - Sep 2015
Manager Of Venue Marketing
Organized and executed country artist promotions in dance clubs, increasing record spins by over 30%. Managed branding campaigns, artist tours, and album release events. Oversaw online presence, including social media, email marketing, and video content.
2008 - May 2013
Team & coworkers
Colleagues at SMG - Service Management Group
Other employees you can reach at smg.com. View company contacts for 499 employees →
RH
Richard Holloway
Colleague at Smg - Service Management GroupOlathe, Kansas, United States
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HM
Hernandes Marinho
Colleague at Smg - Service Management GroupSão Paulo, Brazil
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JP
Jorge Porras
Colleague at Smg - Service Management GroupToluca, México, Mexico
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JF
James Foster
Colleague at Smg - Service Management GroupGreater Chicago Area, United States
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MT
Midoo Tamimi
Colleague at Smg - Service Management GroupGreater Melbourne Area, Australia
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UB
Ursula Barnes
Colleague at Smg - Service Management GroupHattiesburg, Mississippi, United States
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GD
Gon Drong
Colleague at Smg - Service Management GroupBanjarmasin, South Kalimantan, Indonesia
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JH
Jaime Huaman
Colleague at Smg - Service Management GroupStamford, Connecticut, United States
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GC
Gloria Cobble
Colleague at Smg - Service Management GroupLouisville, Kentucky, United States
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GA
Gledis Ajazi
Colleague at Smg - Service Management GroupAlbania
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Richard Holloway
Colleague at Smg - Service Management GroupOlathe, Kansas, United States
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HM
Hernandes Marinho
Colleague at Smg - Service Management GroupSão Paulo, Brazil
View →
JP
Jorge Porras
Colleague at Smg - Service Management GroupToluca, México, Mexico
View →
JF
James Foster
Colleague at Smg - Service Management GroupGreater Chicago Area, United States
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MT
Midoo Tamimi
Colleague at Smg - Service Management GroupGreater Melbourne Area, Australia
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UB
Ursula Barnes
Colleague at Smg - Service Management GroupHattiesburg, Mississippi, United States
View →
GD
Gon Drong
Colleague at Smg - Service Management GroupBanjarmasin, South Kalimantan, Indonesia
View →
JH
Jaime Huaman
Colleague at Smg - Service Management GroupStamford, Connecticut, United States
View →
GC
Gloria Cobble
Colleague at Smg - Service Management GroupLouisville, Kentucky, United States
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GA
Gledis Ajazi
Colleague at Smg - Service Management GroupAlbania
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4 education records
Bobbe Morhiser education
Bachelor'S Degree, Mass Communication/Media Studies
Bachelor'S Degree, Education
Education record
Participant In Nacs Marketing Leadership Program, Kellogg School Of Management, Northwestern University
Education record
Mapco'S Emerging Leaders Participant
FAQ
Frequently asked questions about Bobbe Morhiser
Quick answers generated from the profile data available on this page.
What company does Bobbe Morhiser work for?
Bobbe Morhiser works for SMG - Service Management Group.
What is Bobbe Morhiser's role at SMG - Service Management Group?
Bobbe Morhiser is listed as Director, Client Success Consultant at SMG - Service Management Group.
Where is Bobbe Morhiser based?
Bobbe Morhiser is based in Nashville Metropolitan Area, United States while working with SMG - Service Management Group.
What companies has Bobbe Morhiser worked for?
Bobbe Morhiser has worked for Smg - Service Management Group, Mapco Express, and Aristomedia.
Who are Bobbe Morhiser's colleagues at SMG - Service Management Group?
Bobbe Morhiser's colleagues at SMG - Service Management Group include Richard Holloway, Hernandes Marinho, Jorge Porras, James Foster, and Midoo Tamimi.
How can I contact Bobbe Morhiser?
You can use AeroLeads to view verified contact signals for Bobbe Morhiser at SMG - Service Management Group, including work email, phone, and LinkedIn data when available.
What schools did Bobbe Morhiser attend?
Bobbe Morhiser holds Bachelor'S Degree, Mass Communication/Media Studies from Middle Tennessee State University.
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