Bob Berley

Bob Berley Email and Phone Number

Founder @ Columbus, OH, US
Columbus, OH, US
Bob Berley's Location
Columbus, Ohio, United States, United States
Bob Berley's Contact Details

Bob Berley personal email

n/a

Bob Berley phone numbers

About Bob Berley

A creative and data-driven strategist that optimizes consumer experiences to increase brand recognition, market share and revenue.

Bob Berley's Current Company Details
Half Baked

Half Baked

Founder
Columbus, OH, US
Bob Berley Work Experience Details
  • Half Baked
    Founder
    Half Baked
    Columbus, Oh, Us
  • Stellar Distro
    Brand Manager
    Stellar Distro Mar 2019 - Present
    Columbus, Ohio, United States
    -Develop all brand marketing and strategic communications programs, including social media, b2b and direct to consumer.-Work cross-functionally with internal sales, marketing and operational teams to develop, execute and optimize channel strategies.-Cultivate new and maintain existing relationships with key accounts, distributors, community influencers and promotional partners.-Execute sales strategies, brand activations and merchandising initiatives in the on-premise and off-premise, chain and independent. -Evaluate KPIs, analyze sales data and regularly report insights, budgets and go-to-market recommendations to key stakeholders. Brands: Bright Farms, Collective Arts Brewing, Elevator Brewing and Kozmic Gardens.Categories: Craft Beer, Beauty, Health & Wellness, Hard Seltzer, RTD Cocktails and Coffee, Artisanal Spirits, Organic Kombucha and Hydroponic Produce.
  • Rise Brands
    Brand Manager
    Rise Brands Aug 2017 - Mar 2019
    Columbus, Ohio Area
    -Play a significant role in long-term planning and operational excellence of brand as a member of the management team.-Create and lead revenue driving marketing strategies, operational efficiency initiatives and brand expansion into new markets. -Own beverage program, integrated product partnerships and $12,000,000 in annual sales across seven locations in three markets.-Execute brand marketing budget, develop in-store activations, create staff incentives, advertising and social media content.
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  • Sweetwater Brewing Company
    Marketing Manager | Northern Us
    Sweetwater Brewing Company Sep 2014 - May 2017
    Columbus, Ohio Area
    -Responsible for developing brand expansion plans while training employees and partners on field sales and marketing strategies. -Forecast, plan and execute against annual budget while collaborating with cross-functional staff and wholesaler partners.-Owner of brand calendar, community partnerships, innovative activations, retail promotions and major multi-market events.
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  • The Rethink Agency
    Brand Manager
    The Rethink Agency Dec 2009 - Sep 2014
    Greater New York City Area
    Clients: Red Bull, Virgin Atlantic, Dickies, Absolut, Ciroc, Perrier, Brooklyn Brewery, Sixpoint, Ninkasi, Spaten and Stiegl. -Creatively devise and execute multi-platform rebranding initiatives to accelerate growth and consumer advocacy. -Develop omni-channel points of sale, brick and mortar, ecommerce and data capturing, pop-up and permanent.-Oversee the design, development and optimization (CMO, SEO, UX) of digital consumer engagement platforms.
  • Mtv Networks
    On-Air Promotions Coordinator
    Mtv Networks Sep 2007 - Dec 2009
    Greater New York City Area
    Brands: MTV2, MTVu, Video Music Awards, Woodie Awards, Rock Band, Paramount Pictures-Creatively develop the on-air promotions strategy and content to maximize the viewership of target demographics. -Integrate on the-air strategy into network rebranding and Viacom CPG omni-channel commerce marketing initiatives. -Contribute to the rebranding of MTV2 and MTVu channels, including logo redesign, content adjustment and demo shift.
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  • Jack Morton Worldwide
    Public Relations Coordinator
    Jack Morton Worldwide Dec 2005 - Sep 2007
    Greater New York City Area
    Clients: Subway Fresh Fit Menu Debut, Lego, Comedy Central, ESPN and HBO. -Created content for client pitches, RFPs, public speaking engagements and industry publications for editorial inclusion. -Create the Jack Morton voice for social media footprint, industry blog and external web presence.
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Bob Berley Skills

Creative Branding Strategic Communications Advertising Sponsorship Promotions Event Planning Email Marketing Digital Strategy Media Planning Publicity Blogging Social Media Strategy Marketing Seo Marketing Strategy Public Relations Brand Implementation Digital Marketing Broadcast Integrated Marketing Communications Planning

Bob Berley Education Details

Frequently Asked Questions about Bob Berley

What company does Bob Berley work for?

Bob Berley works for Half Baked

What is Bob Berley's role at the current company?

Bob Berley's current role is Founder.

What is Bob Berley's email address?

Bob Berley's email address is bo****@****rew.com

What is Bob Berley's direct phone number?

Bob Berley's direct phone number is (404) 691*****

What schools did Bob Berley attend?

Bob Berley attended Miami University.

What are some of Bob Berley's interests?

Bob Berley has interest in Hops, Environment, Arts And Culture, Music And Mother Earth, Grains And Water.

What skills is Bob Berley known for?

Bob Berley has skills like Creative Branding, Strategic Communications, Advertising, Sponsorship, Promotions, Event Planning, Email Marketing, Digital Strategy, Media Planning, Publicity, Blogging, Social Media.

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