Bobbie Carlton Email and Phone Number
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I founded Innovation Women, Innovation Nights and Carlton PR & Marketing. In 2020, I purchased MySpeakerLeads and Lioness Magazine, for the Female Entrepreneur.Innovation Women is a speaking platform for entrepreneurial, technical and professional women. We connect event managers with awesome speakers and subject matter experts. We have more than 16,000 members accessing opportunities and education on our DIY platform. We help event organizers avoid embarrassing all-male panels. I personally speak on all aspects of public speaking.Pre-pandemic, Innovation Nights was a free monthly product launch party & networking event that grew into a local innovation economy mainstay. We mobilized the local social media community to help support Boston-region entrepreneurs and innovators with grassroots level visibility. We helped to launch more than 1500 for companies that received more than $4B in funding. Our newsletter connects startups and entrepreneurs with the resources they need.Carlton PR & Marketing (CPRM) is an integrated marketing agency. We focus on efficiently delivering marketing results for startups, small companies, innovative industry leaders and some amazing special projects. (Ask me about crisis communications for quarantined passengers on the Diamond Princess in February 2020.) We offer a combination of PR, marketing programs, social media marketing and content creation. I've worked extensively in the world of enterprise software. I can do a technical deep dive, or work on corporate strategy. Pre-CPRM clients/employers have included Applix, Authoria, BPM Partners, Cognos DEC, Enterasys, FTP Software, Ipswitch, Kubotek USA, Lexmark International, Mathworks, Onyx Software, Primavera Systems, PTC, Rational Systems, and many more.Specialties: Integrated marketing, including: Public Relations (PR), strategic alliances, marketing programs, Web-based marketing, messaging, social media marketing, SEO/SEM, COPPA compliance, email marketing, and navigating the Boston startup and entrepreneurial scene. She/Her.I connect to people on LinkedIn that I know...or members of Innovation Women...or referrals from trusted allies. Want to connect with me on LinkedIn? Tell me where we met/connected or who referred you. And understand that if we connect and you immediately try to sell me something, I will most likely disconnect.[Note: Sometimes people misspell my name: Bobbie Carleton, Bobbie Carlson, Bobbie Charlton and Bobby Carlton (who is a real person and my friend.)]
Innovation Women
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FounderInnovation Women Sep 2014 - PresentLexington, Massachusetts, UsInnovation Women is an online speaker's bureau for entrepreneurial and technical women. We help women get more visibility for themselves, their careers and companies. We help event managers gender-balance the speakers at their conferences, trade shows and events.
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Public SpeakerInnovation Women May 2015 - PresentLexington, Massachusetts, UsI offer presentations on Public Speaking; Getting More Women on Stage at Conferences; and other related topics. You can see my speaker profile at: https://speaker.innovationwomen.com/user/1
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FounderCarlton Pr & Marketing Nov 2008 - PresentLexington, Ma, UsWe work with a wide variety of companies, nonprofits, startups and small companies to help them with their PR, marketing, content creations and social media marketing strategies. We also provide strategic guidance and crisis communications. (Ask me about PR for passengers on the Diamond Princess.) -
Publisher And Editor In ChiefLioness Aug 2020 - PresentLexington, Ma, UsI purchased Lioness For The Female Entrepreneur and am currently focused on growing the organization. Lioness Magazine is a premier media outlet for female entrepreneurs, giving women the latest news, tools, and resources to launch and scale startups -
FounderInnovation Nights Mar 2009 - PresentBoston, Ma, UsInnovation Nights is a series of free monthly product launch parties and networking events. Every month ten local companies launch new products and we encourage the local social media community to blog, Tweet, Like, and post videos and pictures on line. The goal is to help innovative locally-based companies get more visibility for their new products by using social media. -
Public SpeakerBoston'S Best Speakers Jun 2019 - Present -
Getwise ExpertGetwise Sep 2019 - PresentFramingham, Ma, UswiseHer provides on-demand advice for women in business, career and life. wiseHer helps women start, build and grow their businesses or rise higher in their corporate careers by connecting them with hand-selected, world-class experts from around the globe. Experts get paid a fee for their time and users get the quick answers they need to help them succeed and go farther, faster, wiseHer. Schedule a call with me today >> http://www.wiseher.com/ -
Chief Marketing OfficerRapidminer Oct 2013 - Jun 2014Troy, Mi, UsHelped change the company name, move the headquarters to the USA, land its initial round of funding, set up the new website and marketing automation tools, land in the leadership section of the Gartner Magic Quadrant, drive PR, events, lead capture and nurture, build a marketing team and con my teenage son into assembling a ton of IKEA furniture for the new office...all with a broken leg. -
Director, MarketingAccounting Management Solutions, Inc. Jul 2009 - May 2013Waltham, Ma, UsHeaded up marketing for a mid-sized finance and accounting service company. Whether a nonprofit organization or a start-up, growth, or established company, Accounting Management Solutions (AMS) can address all an organization's financial needs. AMS provides a wide range of tailored part-time and interim services (CFOs, controllers, etc.), matching a firm's evolving needs. Continue to support the company's social media presence with our team. -
Director, MarketingB*Tween Productions May 2006 - Nov 2008UsHeaded marketing for independent publishing firm focused on the "tween" girl market. Marketing at angel-funded start-up focused on providing positive role models for preteen girls through book series, social networking site and licensed products. Key member of senior management team responsible for corporate strategy, branding and implementation: PR, online marketing, including PPC/SEO/SEM, some product management, strategic alliances, events and advertising, as well as COPPA compliance for “under 13” monitored social networking site. • Managed/negotiated strategic partnerships with major institutions: Rounder Records, Jamaica Tourist Board, Telluride Ski Resort, NY Film Academy, providing addition marketing support for book launch. Worked closely with CEO on licensing deal with major publisher (Simon & Schuster)• PR – coverage included features in NY Times, Time Magazine, USA Today, Washington Post, Boston Globe, Redbook, LA Times, and on NPR. Worked with CEO on keynotes at Babson and Harvard, and numerous leadership awards.• Helped grow website traffic from 12,000 monthly unique visitors to between 250,000 and 400,000, and online club membership from 1,200 to more than 100,000. -
Vice PresidentDavies Murphy Group 2003 - 2006Worked with primarily tech-based companies such as Applix, Authoria, BPM Partners, Kubotek, Onyx, Primavera, and others. Vice president, mid-sized integrated marketing and public relations agency. Supervised multiple account teams. Responsible for executive business strategy counsel, partnering and reseller programs, messaging. • Coordinated project to open NASDAQ with Governor Romney, the CEOs of three Mass.-based high-tech firms.• Helped clients establish industry standards group • New business
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Public RelationsPtc 2000 - 2003Boston, Massachusetts, UsDirector, Global Public Relations for $1 billion public software company. Reported to CMO, built and managed corporate communications team of nine, annual budget of $1.2 million. Responsible for worldwide PR strategy and implementation, analyst relations, community relations, customer relations and references. • Managed crisis situation which netted positive coverage on CBS Evening News, CNBC and NBC Nightly News. • Re-organized int’l network of PR agencies to save company more than $200K/year (35%). Re-negotiated press release distribution contract, yearly savings $165K. Negotiated US/Canada agency savings of 16%. • Conceived, implemented vertical market program with Web-based sales reference component for 13 verticals. Drove major product launch netting eight product awards, numerous product reviews and media features.• Conceived and implemented PR programs for increased sales leads and increased Web traffic to “micro-site” by 115% in two weeks. Managed multi-dimensional marketing programs. -
Director, PrCognos (Now Ibm) 1993 - 2000Public Relations Manager promoted to Director, Corporate Public Relations, responsible for all worldwide PR strategy, implementation, corporate giving, and crisis comm. Managed all global PR resources and budget of $1+ million.• Created management media training program, 1/3 increase in communication of positive messages. Implemented one of the first truly global PR measurement and effectiveness programs in industry• Created media relations strategy that netted coverage in Forbes, Fortune, Wall Street Journal, CNN, etc. multiple awards
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Account SupervisorShift Communications (Then Sterling Hager) 1989 - 1993Boston, Massachusetts, UsClients included companies like FTP Software, Ipswitch, Lexmark Intl. as well as several clients who followed me from my previous agency. -
AssociateRaymond Kowal & Wicks 1987 - 1989I worked with clients such as Aries Technology, Adra Systems, Binary Engineering, Mathworks, Rational Systems, and others.
Bobbie Carlton Skills
Bobbie Carlton Education Details
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Ithaca CollegeTv/Radio
Frequently Asked Questions about Bobbie Carlton
What company does Bobbie Carlton work for?
Bobbie Carlton works for Innovation Women
What is Bobbie Carlton's role at the current company?
Bobbie Carlton's current role is Founder/Speaker/Marketer/PR Thought Leader/Publisher/Editor-in-chief. Advocating for more women onstage.
What is Bobbie Carlton's email address?
Bobbie Carlton's email address is bo****@****ing.com
What is Bobbie Carlton's direct phone number?
Bobbie Carlton's direct phone number is +178171*****
What schools did Bobbie Carlton attend?
Bobbie Carlton attended Ithaca College.
What are some of Bobbie Carlton's interests?
Bobbie Carlton has interest in Demand Media, Boston, Dunkin' Donuts, Hubspot, Betaspring, Online Marketing, Neil Patrick Harris, Entrepreneurs, Invest Online, Children.
What skills is Bobbie Carlton known for?
Bobbie Carlton has skills like Social Media Marketing, Start Ups, Email Marketing, Integrated Marketing, Public Relations, Entrepreneurship, Marketing, Social Media, Online Marketing, Blogging, Leadership, Public Speaking.
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