I am proven leader with extensive experience in marketing and communications. I began my career in the Auto industry in car sales over 26 years ago. Since, I have had many roles in the industry and worn many hats. My knowledge of the business is very extensive. I have been in retail, F&I, agent, marketing, insurance administrator sales representative, etc. Knowing all perspectives of the industry has provided me with unparallel knowledge when marketing to dealers, agents, and OEMs’. My background gives me a deeper understanding of multifaceted problems that we encounter when marketing to the roles I personally have held. Moreover, because of my work experiences it has provided me with generating innovative ideas and strategies to improve the processes of marketing and communications. My experience has been in corporate marketing and as a general agent. My responsibilities have included managing multiple projects from the ground up while working with other departments to market cross-functional programs. I have led national campaigns while monitoring sales and agent traffic. I have experience in new product launch and development, including designing all marketing materials and training materials. I have experience in CRM and brand recognition. Onboarding, sales training, and customer success have been my favorite aspects of my career.As a sales and marketing leader I have been able to demonstrate my ability to both large and small organizations in the F&I world, OEM, dealer groups, and agencies. I have attended and planned booths for national industry trade shows. As a consultant I have a proven my ability to develop and implement creative ideas and strategies that apply to all industries. I have successfully thrived in the ever-changing and fast paced environment that requires my sales and marketing skills to be versatile.