Bobbi Harris, Mba Email and Phone Number
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Global market intelligence, business development and marketing strategy leader focused on utilities, smart grid and water technology. Global experience building and leading strategic business development programs and growing nimble, effective marketing organizations. Focused on building and cultivating strategic relationships with top organizations, specifically; local, state and federal government leaders, utilities, strategic partners, and consultants, as well as with media and analysts for the purpose of growing business and solving industry challenges. Utility Industry Marketing and Communications expertise in the creation, planning, and implementation of strategic marketing and communications activities to drive market growth and provide air cover, lead generation and measured revenue results. Key focus areas:* Development of the overall marketing and communications strategy, positioning, planning and messaging for solutions and services.* Market research -utilizing intelligence and information as input to marketing activities to generate leads and revenue.* Driving strategies for Digital Marketing, Social Media, and Marketing Automation, while also maintaining a traditional marketing mix.A fractional CMO (Chief Marketing Officer) is a viable route to consider when you know you need dedicated Marketing guidance and leadership, but you're not quite ready to dedicate the resources to cover that expense. It's a typical situation in today's competitive business world; your growing company doesn't need a full-time CMO, but you do need someone who can help you move some of your most critical branding and Marketing activities across the line. The amount of money and time it takes to hire a c-suite marketing executive at this level, may not be equal to the amount of Marketing work that needs to be done.
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Founder & CeoSmart Water Smart City, Llc Jul 2014 - PresentAcross much of the world, in contrast to the costs and difficulties of getting water to the tap, the precious resource flows at almost no cost to the user. As such, it is not surprising that residential consumers, businesses, factories and farmers have little knowledge of consumption nor incentive to curb their water usage. Cities need smart water systems in order to rise to the goal of being a "smart city." I have spent many years working with multiple key influencing groups such as local, state and federal leaders, regulators, industry analysts, consultants, technology vendors, academic thought leaders, and utilities. This experience gives me precious insights into the key drivers and trends in smart water and smart cites.As a Fractional CMO, I am available for consulting with city leaders, utilities, regulators, vendors, academia, and any others regarding global strategic intelligence in the area of smart water and smart cities. I have great insights on drivers, barriers, trends and technologies in these important global industries. Check out my website frequently as it develops: www.smartwatersmartcity.com and contact me for custom research, global and local insights, or market and competitive intelligence. -
Executive DirectorUtility Broadband Alliance (Ubba) May 2019 - PresentDurham, North Carolina, Us -
Chair Of Outreach Group For Swan Americas AllianceSwan - The Smart Water Networks Forum Dec 2020 - Jan 2022Worthing, West Sussex, Gbhttps://www.swan-forum.com/swan-americas-alliance/ -
Vp, Market Strategy And DevelopmentUtilities Technology Council Jun 2015 - Jan 2019Arlington, Virginia, UsDeveloped and delivered global marketing, strategic initiatives, business development for UTC and its international affiliates. Responsible for all aspects of Marketing Communications Strategy around the world, growing new membership especially for water utilities and IoT technology providers. Responsible for content, knowledge sharing and education for Member Development and Engagement. Launched rebranding effort, including new name and new website. I interfaced with the Board of Directors, C-suite of utilities, federal and state regulators, mayors and other strategic relationships. I manage remote employees around the world. I was named among the 2019 Global Smart Energy Elites. -
AdvisorG-Bit.Com :: Green Business Informatics Tool Jun 2014 - Dec 2014
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Global Strategic MarketingSensus Apr 2010 - May 2014Morrisville, North Carolina, UsA Smart Grid industry expert responsible for all aspects of the Strategic Marketing function including analyzing market data to identify major market trends and uncover new growthopportunities as well as conducting strategic competitive analysis to predict changes in competitive dynamics. I developed and manage the industry analyst and consultant relations programs to gather market data and enhance Sensus’ positioning in industry assessments andand with key stakeholders. I am also repsonsible for meta-analysis of competitive, market and global intelligence with direct input to executive decisions and strategic plan creation. -
North America Marketing ManagerSchneider Electric Dec 2008 - Apr 2010Rueil Malmaison, Paris, FrLead North America marketing for the Citect SCADA product family of Schneider Electric. Responsibilities included creation and execution of marketing plans for North America inconjunction with global initiatives, Marketing Communications, Distributer Programs, Channel Marketing and integration with Schneider Electric's global marketing teams. -
Global Marketing DirectorNexus Software Jul 2006 - May 2008UsDirector of Marketing & Sales Productivity – Subject matter expert for the complete Nexus (Involve) product suite and two additional Diebold product lines (ImageWay & EmPower). Worked directly with product management to ensure that products were developed and promoted with a market-driven focus by aligning them with customer needs and market trends, while delivering global marketing strategy and communications to customers, partners and employees worldwide. -
Marketing DirectorDiebold, Diebold Imageway, Nexus Software 2006 - May 2008North Canton, Ohio, UsDeveloped and delivered global product marketing plans and communications strategies for the company.Determined advertising, trade show and marketing spend to maximize product awareness within budgetary constraints. Developed lead generating activities and communications to produce qualified leads for the global sales force. Drove timely product launches, social marketing campaigns, promotional and sales materials, and new. -
Global Strategic Alliances - Public Relations & MarketingSas May 2000 - Jun 2006Cary, Nc, UsPartner Relations & Marketing Manager for a marketing arm of SAS dedicated to education and thought leadership for business leaders worldwide. Generated and cultivated strategic relationships with top organizations, specifically platform partners, reseller partners, consulting partners, and system integrators, as well as with business authors and thought leaders for the purpose of sharing best practices, solving industry business pains and ultimately driving sales leads into SAS. -
Pr ManagerSas 2000 - 2006Cary, Nc, UsPublic Relations Manager for the SAS Alliance Division managed the creation, planning, coordination and implementation of all internal and external PR activities supporting the Alliance division to raise awareness of SAS products and the products of the strategic partners.
Bobbi Harris, Mba Skills
Bobbi Harris, Mba Education Details
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Campbell UniversityMarketing -
Campbell UniversityCommunicatons
Frequently Asked Questions about Bobbi Harris, Mba
What company does Bobbi Harris, Mba work for?
Bobbi Harris, Mba works for Smart Water Smart City, Llc
What is Bobbi Harris, Mba's role at the current company?
Bobbi Harris, Mba's current role is Fractional CMO focused on Smart Utility Technologies.
What is Bobbi Harris, Mba's email address?
Bobbi Harris, Mba's email address is bo****@****hoo.com
What is Bobbi Harris, Mba's direct phone number?
Bobbi Harris, Mba's direct phone number is +191978*****
What schools did Bobbi Harris, Mba attend?
Bobbi Harris, Mba attended Campbell University, Campbell University.
What are some of Bobbi Harris, Mba's interests?
Bobbi Harris, Mba has interest in Environmental Sustainability, Utility Infrastructure Improvements, Economic Empowerment, Education, Environment, Clean Water, Smart Cities.
What skills is Bobbi Harris, Mba known for?
Bobbi Harris, Mba has skills like Strategy, Business Development, Competitive Analysis, Product Management, Smart Grid, Management, Marketing Strategy, Lead Generation, Leadership, Market Research, Strategic Planning, Strategic Partnerships.
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