Bob Bokerman M.A. Email & Phone Number

Greater St. Louis

• Lead editorial oversight for publications, print, and electronic advertising materials, ensuring content quality and brand consistency.• Proactive self-motivator, collaborating closely with product managers, sales teams, and fellow marketing professionals to achieve collective goals and objectives.• Manage multiple marketing projects concurrently, ensuring timely execution and alignment with marketing and branding objectives.• Collaborate with the Vice President of Marketing… Show more • Lead editorial oversight for publications, print, and electronic advertising materials, ensuring content quality and brand consistency.• Proactive self-motivator, collaborating closely with product managers, sales teams, and fellow marketing professionals to achieve collective goals and objectives.• Manage multiple marketing projects concurrently, ensuring timely execution and alignment with marketing and branding objectives.• Collaborate with the Vice President of Marketing, product managers, and sales team to develop comprehensive marketing strategies.• Develop and execute email campaigns tailored for account managers. Show less

St. Louis County, Missouri, United States

• Drove marketing strategy for nursing and health education content products to position significant sustainable competitive advantages.• Developed and promoted thought leadership by guiding solution communication strategies.• Served as the voice of the customer for Nursing, Health & Education content specialists, editors, and sales.• Lead product launches with marketing communications, public relations, and field marketing.• Forecasted sales and product demand.

St Louis, Missouri, United States

• Developed and implemented public relations tracking system to create weekly reports on media exposure.• Utilized Google Analytics to deliver daily website visitor reports.• Wrote and edited pharmaceutical product sales collateral that generated compelling claims.• Other responsibilities included: Managed invoicing and medical, legal, and regulatory reviews.

St. Louis City County, Missouri, United States

• Developed marketing plans and supported product launches to drive the expansion of the Drug Supply Chain Security Act solution to healthcare providers and manufacturers.• Collaborated with business management and marketing communications to develop go-to-market strategies.… Show more • Developed marketing plans and supported product launches to drive the expansion of the Drug Supply Chain Security Act solution to healthcare providers and manufacturers.• Collaborated with business management and marketing communications to develop go-to-market strategies. • Created sales enablement and marketing assets such as eBooks, webinars, pitch decks, and demand generation campaigns. Tracked key competitors to develop sales training playbooks and battle cards. Show less

St. Charles County, Missouri, United States

• Developed plans to position the portfolio to appropriate customer segments, researched and analyzed competitive landscape, and investigated market opportunities and customer needs to define new opportunities.• Drove commercial demand by developing marketing strategies and provided analysis of product offerings vs. actual sales.

Greater St. Louis Area

• I was employed by Intalere who was acquired by Vizient Created, managed and executed a very successful national meeting in Intalere history. Responsible for all content, sales training, keynote and deliverables • Launched Definitive Healthcare database as result of analyzing ROI, business case development and ongoing utilization and enhancements• Accountable for sales enablement technology, RFPs, sales operations and analytics, sales training and demand generation functions… Show more • I was employed by Intalere who was acquired by Vizient Created, managed and executed a very successful national meeting in Intalere history. Responsible for all content, sales training, keynote and deliverables • Launched Definitive Healthcare database as result of analyzing ROI, business case development and ongoing utilization and enhancements• Accountable for sales enablement technology, RFPs, sales operations and analytics, sales training and demand generation functions including management of multiple director level team members and budget• Eliminated need to hire new team members by streamlining production and responsibilities in marketing, product management and training resulting with an estimated minimum of $150K annual savings• Established and implemented new product launch process for direct sell solutions, generated $15M in revenue Show less

• Direct integrated digital marketing campaigns to grow member base and revenue• Key liaison between contracting, sales and suppliers to synergize goals and objectives to develop business and drive revenue • Developed comprehensive content marketing strategy to increase revenue for high profile partners such as Verizon, Sprint, Office Depot, Konica Minolta, Philips, GE, Sysmex, Beckman Coulter• Responsible for market analysis through member input groups, surveys and industry… Show more • Direct integrated digital marketing campaigns to grow member base and revenue• Key liaison between contracting, sales and suppliers to synergize goals and objectives to develop business and drive revenue • Developed comprehensive content marketing strategy to increase revenue for high profile partners such as Verizon, Sprint, Office Depot, Konica Minolta, Philips, GE, Sysmex, Beckman Coulter• Responsible for market analysis through member input groups, surveys and industry events• Generated revenue opportunities by developing and implementing emphasis marketing campaigns to focus sales initiatives on high percentage targets and opportunities• Identified, developed and lead strategic marketing activities to meet and exceed members, suppliers and internal customers and sales force expectations resulting in market penetration • Improved closing opportunities by leading the development of demand generation/nurturing campaigns• Initiated strategic integrated marketing campaigns which included web presence, public relations, tradeshows & events, collateral, advertising, direct mail, content marketing, e-marketing and social media • Spearheaded marketing for IT, Executive Resources, Office Solutions, Laboratory, Diagnostic Imaging and Facilities Portfolios • Guided the launch of an e-commerce platform for member employees, Amerinet Connect Show less

Greater St. Louis Area

• Guided branding initiatives to make Barnes-Jewish hospital the choice for healthcare in the Midwest region • Managed four marketing professionals and outside consultants• Directed integrated marketing strategies and plans for website, collateral, advertising, social media, direct mail, community events, radio and TV• Managed relationships with Washington University physicians to promote the centers of excellence for Heart & Vascular, Neuroscience/ Neurosurgery and… Show more • Guided branding initiatives to make Barnes-Jewish hospital the choice for healthcare in the Midwest region • Managed four marketing professionals and outside consultants• Directed integrated marketing strategies and plans for website, collateral, advertising, social media, direct mail, community events, radio and TV• Managed relationships with Washington University physicians to promote the centers of excellence for Heart & Vascular, Neuroscience/ Neurosurgery and Transplant• Liaison with Physician Relations team to promote Barnes Jewish Hospital as the top referral hospital Show less

•Directed in house design and copy writing services, supervised a team of seven direct reports•Managed customer contracts, supervised three contract specialists•Supervised PRB and filings for Division of Drug Marketing, Advertising and Communications•Implemented brand architecture by partnering with global corporate communications along with customers and vendors

• Directed the design and build of an exhibit with a $1 million budget• Managed a $3 million trade show budget • Reinforced corporate brand identity by guaranteeing the strategies aligned with the corporate guidelines • Obtained strategic alliances with keynote speakers for peer to peer selling at global trade shows • Synchronized four marketing divisions to position Bausch & Lomb as an integrated company • Executed over 100 annual trade shows and… Show more • Directed the design and build of an exhibit with a $1 million budget• Managed a $3 million trade show budget • Reinforced corporate brand identity by guaranteeing the strategies aligned with the corporate guidelines • Obtained strategic alliances with keynote speakers for peer to peer selling at global trade shows • Synchronized four marketing divisions to position Bausch & Lomb as an integrated company • Executed over 100 annual trade shows and events• Reduced exhibit and trade show costs 39% by initiating RFP’, negotiating and selecting new vendors Show less

• Consolidated two premier medical diagnostic companies generating over $500 million in sales into one marketing department • Directed advertising, sales promotion and public relation strategies and partnered with senior sales management on sales strategy and implementation• Established and retained relationships with industry experts to secure contracts for speaking engagements at knowledge forums• Managed website design, improvements and updates• Controlled a $1 million… Show more • Consolidated two premier medical diagnostic companies generating over $500 million in sales into one marketing department • Directed advertising, sales promotion and public relation strategies and partnered with senior sales management on sales strategy and implementation• Established and retained relationships with industry experts to secure contracts for speaking engagements at knowledge forums• Managed website design, improvements and updates• Controlled a $1 million budget and exceeded expectations • Negotiated vendor contracts to procure media, advertising and exhibits• Managed over 80 annual trade shows• Developed and implemented strategies and promotional campaigns to launch new products Show less

Greater St. Louis Area

Sigma Diagnostics, St. Louis, Missouri 1997 – 2000Global manufacturer of medical diagnostic equipment and consumables with annual sales of $160M • Directed market research to implement e-commerce, branding, and marketing strategies • Developed and executed global corporate branding and communication • Managed new product introductions and launches to target market • Managed website and implemented e-commerce strategies• Introduced and launched… Show more Sigma Diagnostics, St. Louis, Missouri 1997 – 2000Global manufacturer of medical diagnostic equipment and consumables with annual sales of $160M • Directed market research to implement e-commerce, branding, and marketing strategies • Developed and executed global corporate branding and communication • Managed new product introductions and launches to target market • Managed website and implemented e-commerce strategies• Introduced and launched an integrated marketing program to reinforce and maximize the corporate image • Generated over $1.5 million in sales by developing the “Accelerate” sales incentive program • Organized focus group studies to investigate the feasibility of entering new markets Show less

Masters Degree In Marketing, Marketing

Bachelor’S Degree, Marketing Management And Journalism